YouTube Marketing

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Overview YouTube is very popular for viewing video content and is currently the most widely used video-sharing network in the …


YouTube is very popular for viewing video content and is currently the most widely used video-sharing network in the world. From sharing videos for fun to sharing videos to earn money, this platform offers users with a variety of opportunities. This platform is also a great method for marketing your business, products or services and hence, this course in YouTube Marketing has been developed to show you just how it can be done. With a main focus on marketing, this course will show you the features of YouTube that can be utilised for your marketing activities, with which you can easily improve you expertise for a lucrative career.

Aimed at both beginners and professionals alike, this course will start off by enlightening you about the SEO for YouTube. Through this you will learn how to ensure that your video ranks high in search results. Moving on, this course will delve into competitor keyword research and YouTube ranking factors to help you with common words and terms.

The other modules will sufficiently look into topics that will help you build your very own YouTube channel, get more likes, comments and views and get people to watch your videos for longer, in addition to an insight on the concept of closed captioning for SEO boost.

  • Why consider learning at Study 365?
  • Learning outcomes
  •  Access Duration
  • Who is this course aimed at?
  • Entry Requirements
  • Method of assessment
  • Certification
  • Awarding body
  • Progression and career path
  • Other benefits

As improvements and advancements are made in technology, online courses are no longer just conventional means of studying at affordable costs. In many aspects, online training offers superiority to traditional learning. There is an effectiveness and convenience that traditional learning cannot provide. The overall convenience and flexibility make it a superior learning method.

Study 365 offers the most convenient path to gain an internationally recognised qualification that will give you the opportunity to put into practice your skill and expertise in an enterprise or corporate environment. You can study at your own pace at Study 365 and you will be provided with all the necessary material, tutorials, qualified course instructor and multiple free resources which include Free CV writing pack, TOTUM Discounted Card, Free career support and course demo to make your learning experience enriching and more rewarding.

  • Learn about SEO for YouTube
  • Delve into competitor keyword research
  • Explore the YouTube search ranking factors
  • Understand how to get more likes, comments and views for your videos
  • Identify how to make people watch your videos for longer
  • Discover the concept of closed captioning for SEO boost
  • Examine how to build a YouTube channel

The course will be directly delivered to you, and you have 12 months access to the online learning platform from the date you joined the course.  The content will be accessible to you 24/7. The course is self-paced and you can complete it in stages, revisiting the lectures at any time.

This course is most suitable for individuals wishing to step foot in or make progress in the marketing, administration or related industries
  •   You must be 16 years of age or more
  •   You should have a basic understanding of numeracy, English language and ICT
  • At the end of this program, learners will take an online multiple choice question assessment test. This online multiple choice question test is marked automatically, so you will receive an instant grade and know whether you have passed the course.
  • Those who successfully pass this course will be awarded a free e-certificate, and only need to pay £19 for your printed certificate.

Those who successfully complete the exam will be awarded the Certificate in YouTube Marketing

The certificate will be awarded by CPD and iAP. This internationally recognised qualification will make your CV standout and encourage employers to see your motivation at expanding your skills and knowledge in the IT enterprise.

This certificate will supplement your qualifications and help you in landing a rewarding employment in an organisation of your choice. You can also take this course as an opportunity to expand your education in the area or to make career progression demands from your employer. Below listed are some of the jobs this certificate will help you in, along with the average UK salary per annum according to,

  • Social media manager – £31,330 per annum
  • Marketing manager – £35,385 per annum
  • Marketing executive – £26,002 per annum
  • General manager – £39,008 per annum
  • Written and designed by the industry’s finest experts with over 15 years of experience
  • Repeat and revise all your lectures and enjoy a personalised learning experience
  • Gain access to quality video tutorials
  • Unlimited 12 months access from anywhere, anytime
  • Save time and money on travel
  • Learn at your convenience and leisure
  • Eligible for a TOTUM discount card
  • Free Career Support Service
  • 25% Discount on personal Statement and covering letter writing service
PLEASE NOTE: We do not provide any software with this course.

Course Curriculum

1: Course Introduction
1.1 Course Introduction 00:00:00
1.2 The End Screen: Your Secret Weapon 00:00:00
1.3 Professional video marketing path 00:00:00
1.4 Two exercises to the course 00:00:00
2: YouTube Search Engine Optimization
2.1 YouTube SEO introduction 00:00:00
2.2 Introduction to keyword research 00:00:00
2.3 Showing competitor keyword research 00:00:00
2.4 Keyword permutations 00:00:00
2.5 On page SEO for YouTube 00:00:00
2.6 Keyword research for competitive search terms 00:00:00
3: How to Influence Ranking Factors
3.1 YouTube search ranking factors 00:00:00
3.2 How to get more likes 00:00:00
3.3 How to get more YouTube comments 00:00:00
3.4 How to make sure people watch your videos longer 00:00:00
3.5 More benefits of having longer video views 00:00:00
3.6 How to get your video to be embedded to help it rank 00:00:00
3.7 Intent match ranking factor 00:00:00
3.8 How to influence the intent match ranking factor 00:00:00
3.9 How to get views for a new video $ 00:00:00
3.10 How to amplify views with this triple-play combination 00:00:00
3.11 How to increase sales and traffic from your email signature 00:00:00
3.12 Closed Captioning for SEO boost 00:00:00
4: YouTube's Recommendation Algorithm
4.1 Example of Recommendation Algorithm 00:00:00
4.2 Playlists to boost recommendations 00:00:00
4.3 More about playlists 00:00:00
5: Getting Your Videos into Google Searches
5.1 Getting Your Videos into Google Searches 00:00:00
6: How to Build Your Channel
6.1 Overall channel strategy and insights 00:00:00
6.2 Strategy for new channels 00:00:00
6.3 What to do if your videos are not succeeding 00:00:00
7: Monetization
7.1 Strategies to make money from your channel 00:00:00
7.2 Selling from the about page 00:00:00
7.3 Sell more with YouTube pinned posts 00:00:00
8: YouTube Live
8.1 Downloading the streaming and encoding software for YouTube live 00:00:00
8.2 Going live on YouTube live for the first time 00:00:00
8.3 Tips for running your live show while you are live 00:00:00
8.4 YouTube live tips for long-term success 00:00:00
9: Small Channel Adjustments that Make a Big Difference
9.1 How to set a featured video to get more views 00:00:00
9.2 Making a unique channel URL 00:00:00
9.3 Showing video to newly subscribed users 00:00:00
10: Considerations When Creating a YouTube Show
10.1 Evergreen topics vs current events 00:00:00
10.2 Daily vs. weekly vs. monthly show 00:00:00
10.3 Longer vs. shorter episodes 00:00:00
11: Leveraging YouTube AdWords
11.1 Introduction 00:00:00
11.2 Creating your account 00:00:00
11.3 Setting up your first video ad 00:00:00
11.4 In-stream or video discovery ads 00:00:00
11.5 Setting budget, CPV and more 00:00:00
11.6 Location setting 00:00:00
11.7 Your ad group 00:00:00
11.8 Decision on in-stream ads 00:00:00
11.9 Adding your video to an ad group 00:00:00
11.10 How to write the headline and description for your ad 00:00:00
11.11 Setting your CPV 00:00:00
11.12 Demographic ad targeting 00:00:00
11.13 Interest and topic targeting 00:00:00
11.14 Keyword targeting 00:00:00
12: Using Social Media to Boost YouTube Rankings
12.1 Introduction 00:00:00
12.2 All the benefits of social media automation 00:00:00
12.3 Hashtag marketing 00:00:00
12.4 Social media automation tools 00:00:00
12.5 SocialOomph for automation 00:00:00
12.6 Pinned tweets 00:00:00
12.7 Pinned Facebook posts 00:00:00
12.8 Putting together your RT team 00:00:00
13: How to Improve Long-Term Quality
13.1 Food for thought on what to improve 00:00:00
13.2 How to get YouTube to teach you what to improve 00:00:00
14: Tips about Recording Equipment
14.1 Audio recording equipment 00:00:00
14.2 Video recording equipment 00:00:00
15: Bonus Lectures
15.1 Pruning your channel 00:00:00
15.2 In-Depth keyword research 00:00:00
15.3 Top SEO ranking factors 00:00:00

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