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Facebook Ads – The Ultimate Marketing Blueprint

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Overview One of the most effective forms of online advertising currently is Facebook advertising, as almost everyone in the modern …

Overview

One of the most effective forms of online advertising currently is Facebook advertising, as almost everyone in the modern world has a Facebook account and it is a great way to reach out to new customers and to keep the existing ones updated on the company’s operations and promotions. Therefore, knowing the art of Facebook advertising is crucial for a prosperous marketing career and this course has been developed to do just that. This course in Facebook Ads – The Ultimate Marketing Blueprint will expose you to both the essentials and advanced aspects of Facebook advertising to show you how to market your product or services to customers through the platform.

Starting off with the benefits and cons of Facebook advertising, this course will guide you on how to install and use the Facebook Pixel. You will then move onto learn about campaign hierarchy and its objectives to understand why it is trending in Facebook advertising.

The audience insights tool, advanced Facebook targeting strategy and scaling Facebook Ads will then be taught throughout this course program, after which you will come to familiarise with the secret hack to unlock more detailed targeting.

  • Why consider learning at Study 365?
  •  Learning outcomes
  •  Access Duration
  • Who is this course aimed at?
  • Entry Requirements
  • Method of assessment
  • Certification
  • Awarding body
  • Progression and career path
  •  Other benefits

As improvements and advancements are made in technology, online courses are no longer just conventional means of studying at affordable costs. In many aspects, online training offers superiority to traditional learning. There is an effectiveness and convenience that traditional learning cannot provide. The overall convenience and flexibility make it a superior learning method.

Study 365 offers the most convenient path to gain an internationally recognised qualification that will give you the opportunity to put into practice your skill and expertise in an enterprise or corporate environment. You can study at your own pace at Study 365 and you will be provided with all the necessary material, tutorials, qualified course instructor and multiple free resources which include Free CV writing pack, TOTUM Discounted Card, Free career support and course demo to make your learning experience enriching and more rewarding.

  • Understand how to install and use the Facebook Pixel
  • Learn about campaign hierarchy and campaign objectives
  • Explore the audience insights tool
  • Delve into the advanced Facebook targeting strategy
  • Familiarise with the secret hack to unlock more detailed targeting
  • Identify how to scale Facebook Ads

The course will be directly delivered to you, and you have 12 months access to the online learning platform from the date you joined the course.  The content will be accessible to you 24/7. The course is self-paced and you can complete it in stages, revisiting the lectures at any time.

  • Individuals wishing to establish a career in marketing, social media management or administration
  • Marketers, general managers, administrative executives and small business owners who would like to know more about advertising through Facebook
  •   You must be 16 years of age or more
  •   You should have a basic understanding of numeracy, English language and ICT
  • At the end of this program, learners will take an online multiple choice question assessment test. This online multiple choice question test is marked automatically, so you will receive an instant grade and know whether you have passed the course.
  • Those who successfully pass this course will be awarded a free e-certificate, and only need to pay £19 for your printed certificate.

Those who successfully complete the exam will be awarded the Certificate in Facebook Ads – The Ultimate Marketing Blueprint

The certificate will be awarded by CPD and iAP. This internationally recognised qualification will make your CV standout and encourage employers to see your motivation at expanding your skills and knowledge in the IT enterprise.

This certificate will enhance your eligibility for a range of jobs in the marketing industry. You can also use this certificate to expand your education in the area or to demand for a higher pay or job promotion from your employer to make significant progress in your current career. Below listed are some of the jobs this certificate will help you in, along with the average UK salary per annum according to https://www.payscale.com/career-path-planner,

  • Social media manager – £31,330 per annum
  • Marketing manager – £35,385 per annum
  • Marketing executive – £26,002 per annum
  • General manager – £39,008 per annum
  • Small business operator - £27,000 per annum
  • Written and designed by the industry’s finest experts with over 15 years of experience
  • Repeat and revise all your lectures and enjoy a personalised learning experience
  • Gain access to quality video tutorials
  • Unlimited 12 months access from anywhere, anytime
  • Save time and money on travel
  • Learn at your convenience and leisure
  • Eligible for a TOTUM discount card
  • Free Career Support Service
  • 25% Discount on personal Statement and covering letter writing service
PLEASE NOTE: We do not provide any software with this course.

Course Curriculum

1: Facebook Ads Blueprint Introduction
1.1 Facebook Ads Intro 00:00:00
1.2 Facebook Pixel 00:00:00
1.3 How to Use the Facebook Pixel 00:00:00
1.4 How to Install Facebook Pixels 00:00:00
2: Facebook Ads Manager Foundations
2.1 Campaign Hierarchy 00:00:00
2.2 Campaign Objectives 00:00:00
2.3 Ads Manager Overview 00:00:00
3: Facebook Audiences Foundations
3.1 Audience Insights Tool 00:00:00
3.2 Facebook Audiences Micro Split Testing 00:00:00
3.3 Facebook Audiences Walkthrough 00:00:00
3.4 Secret Hack to Unlock More Detailed Targeting 00:00:00
3.5 Advanced Facebook Targeting Strategy 00:00:00
3.6 How to Create Facebook Retargeting Campaigns 00:00:00
4: Facebook Ads Competitive Analysis
4.1 How to Find Winning Ads 00:00:00
4.2 How to Spy on Competitors Ads 00:00:00
4.3 Get Access to Competitors Facebook Ads 00:00:00
5: Facebook Ads Creation Foundations
5.1 How to Create a Facebook Ad 00:00:00
5.2 How to Create a Carousel Facebook Ad 00:00:00
5.3 How to Create Single Image Facebook Ads 00:00:00
5.4 How to Create Facebook Lead Ads 00:00:00
5.5 Facebook Ads Placement and Targeting 00:00:00
6: Facebook Ads Marketing - Advanced Training
6.1 Advanced Facebook Strategy (More leads+sales) 00:00:00
6.2 Facebook Campaign Level Optimisation 00:00:00
6.3 How to Scale Facebook Ads 00:00:00
6.4 Facebook Ads for Ecommerce 00:00:00

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