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Facebook Marketing

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Overview Facebook marketing is the process of marketing your product or service through the Facebook platform. This marketing practice is …

Overview

Facebook marketing is the process of marketing your product or service through the Facebook platform. This marketing practice is getting huge preference in the modern marketing world, as the more modern customers are active on Facebook and it’s a great method to attract new customers and to retain the old through frequent updates of the organisation. Facebook has specific features that allow you to effectively market your products or services and this course in Facebook marketing will talk about these throughout this course program.

With an insight into the concept of Facebook marketing, this course will explore the different marketing strategies in Facebook. It is vital to be legal with the sales and marketing of your products or services and hence, this course program will guide you on how to legitimately sell your products or services in Facebook.

The concept of virality will then be given due attention through this course, in addition to an understanding on the role of Ads in virality. You will also get access to course modules that will familiarise you with the basics of Facebook marketing, all the while getting into terms with the tips and hacks to boost engagement in your Facebook page.

  • Why consider learning at Study 365?
  • Learning outcomes
  • Access Duration
  • Who is this course aimed at?
  • Entry Requirements
  • Method of assessment
  • Certification
  • Awarding body
  • Progression and career path
  • Other benefits

As improvements and advancements are made in technology, online courses are no longer just conventional means of studying at affordable costs. In many aspects, online training offers superiority to traditional learning. There is an effectiveness and convenience that traditional learning cannot provide. The overall convenience and flexibility make it a superior learning method.

Study 365 offers the most convenient path to gain an internationally recognised qualification that will give you the opportunity to put into practice your skill and expertise in an enterprise or corporate environment. You can study at your own pace at Study 365 and you will be provided with all the necessary material, tutorials, qualified course instructor and multiple free resources which include Free CV writing pack, TOTUM Discounted Card, Free career support and course demo to make your learning experience enriching and more rewarding.

  • Explore the different marketing strategies
  • Identify how to legitimately sell your products or services in Facebook
  • Delve into the aspect of virality and the role of Ads in virality
  • Familiarise with the basics of Facebook marketing
  • Get into terms with the tips and hacks to boost engagement in a Facebook page
  • Learn about Facebook automation
  • Discover how to run Facebook live sessions

The course will be directly delivered to you, and you have 12 months access to the online learning platform from the date you joined the course.  The content will be accessible to you 24/7. The course is self-paced and you can complete it in stages, revisiting the lectures at any time.

  • Marketers
  • Marketing managers and directors
  • General managers
  • Corporate professionals
  • Business students
  • Business owners
  • Entrepreneurs
  •   You must be 16 years of age or more
  •   You should have a basic understanding of numeracy, English language and ICT
  • At the end of this program, learners will take an online multiple choice question assessment test. This online multiple choice question test is marked automatically, so you will receive an instant grade and know whether you have passed the course.
  • Those who successfully pass this course will be awarded a free e-certificate, and only need to pay £19 for your printed certificate.

Those who successfully complete the exam will be awarded the Certificate in Facebook Marketing

The certificate will be awarded by CPD and iAP. This internationally recognised qualification will make your CV standout and encourage employers to see your motivation at expanding your skills and knowledge in the IT enterprise.

With this certificate in your resume, you can easily get ahold of a rewarding marketing employment in an industry of your choice. This certificate is also a great way to progress in your current career, as it puts you in line to demand for a higher pay or job promotion from your employer. Below given are some of the jobs this certificate will help you in, along with the average UK salary per annum according to https://www.payscale.com/career-path-planner,

  • Social media manager – £31,330 per annum
  • Marketing manager – £35,385 per annum
  • Marketing executive – £26,002 per annum
  • General manager – £39,008 per annum
  • Small business operator - £27,000 per annum
  • Written and designed by the industry’s finest experts with over 15 years of experience
  • Repeat and revise all your lectures and enjoy a personalised learning experience
  • Gain access to quality video tutorials
  • Unlimited 12 months access from anywhere, anytime
  • Save time and money on travel
  • Learn at your convenience and leisure
  • Eligible for a TOTUM discount card
  • Free Career Support Service
  • 25% Discount on personal Statement and covering letter writing service
PLEASE NOTE: We do not provide any software with this course.

Course Curriculum

1: Course Introduction
1.1 Course Introduction 00:00:00
1.2 How to legitimately sell on Facebook 00:00:00
1.3 What to expect from different Facebook marketing strategies 00:00:00
2: How to Go Viral on Facebook
2.1 Introduction to virality 00:00:00
2.2 Explaining the viral coefficient formula 00:00:00
2.3 How to boost virality 00:00:00
2.4 Ads having a role in virality 00:00:00
2.5 Viral coefficient calculator 00:00:00
2.6 Boosting content with ads to increase virality 00:00:00
3: Facebook Marketing Basics
3.1 Why just posting your business on Facebook is not enough 00:00:00
3.2 Facebook marketing from a page vs. group vs. personal page vs. fan page 00:00:00
3.3 How Facebook is replacing a large use of LinkedIn 00:00:00
3.4 Colored background posts to boost engagement 00:00:00
4: Marketing from Your Personal Page
4.1 Marketing from your personal page 00:00:00
4.2 Personal profile privacy settings 00:00:00
5: Facebook Business Page
5.1 How to set up your Facebook business page 00:00:00
5.2 Hack to boost engagement in a Facebook page 00:00:00
5.3 Star rating on your Facebook business page 00:00:00
6: Marketing from Your Group on Facebook
6.1 Marketing from your group on Facebook 00:00:00
6.2 Planning your group 00:00:00
6.3 How to engage people in your group 00:00:00
6.4 Group rules and long-term success 00:00:00
7: General Good Practice Strategies
7.1 Establish yourself as an expert 00:00:00
7.2 Like vs. share 00:00:00
7.3 Boosting engagement with catchy visuals and other good content 00:00:00
7.4 How the Facebook algorithm works 00:00:00
8: Facebook Marketing Strategies to Increase Engagement over 1000%
8.1 Introduction 00:00:00
8.2 International Facebook traffic 00:00:00
8.3 Current traffic trends on Facebook 00:00:00
8.4 Post topic ideas that get engagement 00:00:00
8.5 How many times per day to post on Facebook 00:00:00
8.6 Mentioning other people in your posts to get more engagement 00:00:00
8.7 Big data research infographic 00:00:00
8.8 Hack to get more likes, comments and shares from posts 00:00:00
8.9 How to get more Facebook engagement 00:00:00
8.10 Small growth hack to increase post engagement from outside of Facebook 00:00:00
8.11 How to use images in posts to increase engagement 00:00:00
9: Facebook Automation
9.1 Introduction 00:00:00
9.2 Benefits of social media marketing automation 00:00:00
9.3 Social media automation tools 00:00:00
9.4 Walkthrough of my SocialOomph account 00:00:00
10: Marketing with Facebook Ads
10.1 Introduction 00:00:00
10.2 How to get to the Facebook ad dashboard 00:00:00
10.3 Setting up your Facebook page for ads 00:00:00
10.4 Which Facebook ad to choose 00:00:00
10.5 Three Facebook ad strategies 00:00:00
10.6 Setting the right targeting for your ad 00:00:00
10.7 Creating the right ad format 00:00:00
10.8 Targeting pro tip 00:00:00
10.9 Ad retargeting with Facebook 00:00:00
10.10 How to install Facebook pixel 00:00:00
10.11 Targeting lookalike audiences 00:00:00
10.12 Optimising ads for the best exposure 00:00:00
10.13 Facebook boosted posts experiment conclusion, results and strategies 00:00:00
10.14 Facebook boosted posts results and suggested strategies 00:00:00
11: Facebook Live
11.1 Introduction to Facebook Live 00:00:00
11.2 Going Facebook Live on mobile 00:00:00
11.3 How to run your Facebook live sessions 00:00:00

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