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Overview

Selling no longer relies on traditional methods and strategies. As we slowly immerse in the digital world the selling strategy has to adapt to using new tools and techniques. In order to target a new world of customers, digital selling techniques must be implemented to stay ahead of the game.  If you want to have a career in digital marketing, the Professional Diploma in Digital & Social Selling will give you the career you want to have. Gain the newest and most up to date digital marketing skills and knowledge increase to your marketability.

The Professional Diploma in Digital & Social Selling is ideal for learners who want to acquire the essential skills and knowledge to enhance their digital marketing careers and become successful digital marketers. Whether you are an aspiring digital marketer or seasoned professional, the goal is to stay current in digital selling and acquire the tools and practices to take your career to the next level.

The Professional Diploma in Digital & Social Selling course is internationally recognised and is the perfect course to embark on an exciting and in-demand career.

Why learn at Study 365?

With so many commitments in our lives, we may not have the time to learn new skills. The beauty of studying online is that you get to find this balance between your education and your daily commitments

Study 365 offers hundreds of online courses to students across the world. Gaining new skills has never been this easy as many of our courses are open to students with little or no qualifications and previous experience. All the courses are up-to-date, relevant, affordable, and will build on existing expertise or give you a jump-start to a new career. The courses are meticulously designed and equals what is offered in a classroom setting. With a solid reputation that has established and made us made us one of the most trusted and reliable online course providers we offer the most convenient path to gain recognised skills and training that will give you the opportunity to put into practice your knowledge and expertise in your chosen career. You can learn at your own pace at Study 365 and you will be provided with all the necessary material, tutorials, qualified course instructor, narrated e-learning modules, interactive quizzes and free resources which include Free CV writing pack, free career support and course demo to make your learning experience enriching and more rewarding.

What will I learn?

  • Learn how to target and track a marketing campaign.
  • Learn how to use social media as a digital marketing platform.
  • Gain a clear understanding of the value of digital marketing.
  • Learn how to create an effective campaign in email marketing.
  • Learn how to use PPC effectively.
  • Learn how to integrate digital marketing into your overall marketing strategy.

Access Duration

The course will be directly delivered to you, and you have 12 months access to the online learning platform from the date you joined the course.  The course is self-paced and you can complete it in stages, revisiting the lectures at any time.

Who is this Course aimed at?

  • Digital Marketing Executive
  • Content Marketer
  • SEO Executive
  • Students with an interest in studying digital marketing

Entry Requirement

  • Learners should be age 16 or over, and must have a basic understanding of Maths, English, and ICT.

Method of Assessment

At the end of the Professional Diploma in Digital & Social Selling course you will be evaluated through an online exam. The exam is designed to measure individuals’ knowledge and digital strategy & planning proficiency following their completion of the course.

  • Exam Details: Duration: 3 hours
  • Computer based exam
  • Multiple choice and hot spot questions
  • Pass mark: 60%

Certification

Those who successfully complete the course will be awarded the Professional Diploma in Digital & Social Selling by the Digital Marketing Institute. It will make you valuable to employers, and your motivation at gaining new skills will be recognised.

Awarding Body

The Digital Marketing Institute sets the global standard in digital marketing and selling certification. We have certified more professionals to a single digital education standard than any other certification body.

Gaining a certification from the Digital Marketing Institute will ensure you have the essential skills and knowledge needed to excel as a digital professional.

Through a series of comprehensive, structured modules you will know how to integrate key digital tactics and practices into your marketing techniques and measure and iterate the success of your digital marketing strategy.

Progression and Career Path

Once you successfully complete the Professional Diploma in Digital & Social Selling you will gain an accredited qualification that will give your career the jumpstart you have always wanted. With this qualification, you can further expand your education or go onto work in numerous positions that will also put you in line to demand a higher salary or job promotion. The average UK salary per annum is calculated according to https://www.payscale.com.

  • Search Engine Optimisation Manager – £31,593 per annum
  • Digital Marketing Manager – £31,923 per annum
  • Social Media Marketing Manager – £24,509 per annum
  • Digital Marketing Administrator – £20,201 per annum

Course Curriculum

Course Outline
Course Outline 00:00:00
Student Handbook
Student Handbook 00:00:00
1: Intro To Digital Selling
1. Intro To Digital Selling 00:00:00
Introduction 00:00:00
Concepts 00:00:00
DMI Methodology 00:00:00
DMI Digital Selling Process 00:00:00
2: Digital Research
1. Digital Research 00:00:00
Introduction 00:00:00
Audience Research 00:00:00
Audience Research Tools 00:00:00
Audience Research Dimensions 00:00:00
Competitive Research 00:00:00
Culture 00:00:00
Data Analysis & Strategy 00:00:00
Practical Exercises – Digital Research 00:00:00
3: Sales Enablement
1. Sales Enablement 00:00:00
Concepts 00:00:00
Tools 00:00:00
Tools LinkedIn 00:00:00
Tools Twitter 00:00:00
Insights 00:00:00
Analysis 00:00:00
Practical Exercises – Sales Enablement 00:00:00
4: M4 Crm
1. M4 CRM 00:00:00
Introduction 00:00:00
Setup 00:00:00
Core Functions 00:00:00
Best Practice 00:00:00
Sales Cycle 00:00:00
Practical Exercises – CRM 00:00:00
5: Social Content
1. Social Content 00:00:00
Content Creation 00:00:00
Content Curation 00:00:00
Content Distribution 00:00:00
Content Strategy 00:00:00
Practical Exercises – Social Content 00:00:00
6: Digital Sales Messaging
1. Digital Sales Messaging 00:00:00
Concepts 00:00:00
Digital Channels (1) 00:00:00
Digital Channels (2) 00:00:00
Strategic Writing 00:00:00
Storyboarding 00:00:00
Strengthening & Formatting 00:00:00
Practical Exercises – Digital Sales Messaging 00:00:00
7: Engagement
1. Engagement 00:00:00
Concepts 00:00:00
Engagement Process 00:00:00
Nurturing Prospects 00:00:00
Objections & Engagement Channels 00:00:00
Influencers 00:00:00
Closing 00:00:00
Practical Exercises – Engagement 00:00:00
8: Sam
1. SAM 00:00:00
Introduction 00:00:00
Client Lifecycle 00:00:00
Client Management 00:00:00
Tools & Channels (1) 00:00:00
Tools & Channels (2) 00:00:00
Brand & Crisis Management 00:00:00
Measurement & Reporting 00:00:00
Practical Exercises – SAM 00:00:00
9: Digital Sales Leadership
1. Digital Sales Leadership 00:00:00
Introduction 00:00:00
Strategy Creation 00:00:00
Becoming a Leader 00:00:00
Implementing a Program (1) 00:00:00
Implementing a Program (2) 00:00:00
Measuring & Reporting 00:00:00
Practical Exercises – Digital Sales Leadership 00:00:00
10: Integration Strategy
1. Integration Strategy 00:00:00
Concepts 00:00:00
Analysis 00:00:00
Plan 00:00:00
Integration (1) 00:00:00
Integration (2) 00:00:00
Measurement (1) 00:00:00
Measurement (2) 00:00:00

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