Professional Diploma in Digital Strategy & Planning with Official Exam

4.5( 4 REVIEWS )
Overview If you have your sights set on a digital marketing career the Professional Diploma in Digital Strategy & Planning …


If you have your sights set on a digital marketing career the Professional Diploma in Digital Strategy & Planning course is perfect for you. The course will give learners fundamental insight into planning and executing a digital marketing strategy.  Gain the newest and most up to date digital marketing skills and knowledge to increase your employability.

The Professional Diploma in Digital Strategy & Planning is perfectly suited for skills of all levels whether you already work in marketing and want to enhance your digital marketing skills. The course will enable individuals to take on digital marketing careers and become successful digital marketers. The course will introduce learners to digital communications and enable you to develop a well measured strategy that is aligned with your organisation to make gains.

The Professional Diploma in Digital Strategy & Planning is a recognised digital strategy course and is the perfect course to embark on an exciting and in-demand career in this digital age.

  • Why learn at Study 365?
  •  What will I learn?
  • Access Duration
  • Who is this Course aimed at?
  • Entry Requirement
  • Method of Assessment
  • Certification
  • Awarding Body
  • Progression and Career Path

With so many commitments in our lives, we may not have the time to learn new skills. The beauty of studying online is that you get to find this balance between your education and your daily commitments

Study 365 offers hundreds of online courses to students across the world. Gaining new skills has never been this easy as many of our courses are open to students with little or no qualifications and previous experience. All the courses are up-to-date, relevant, affordable, and will build on existing expertise or give you a jump-start to a new career. The courses are meticulously designed and equals what is offered in a classroom setting. With a solid reputation that has established and made us made us one of the most trusted and reliable online course providers we offer the most convenient path to gain recognised skills and training that will give you the opportunity to put into practice your knowledge and expertise in your chosen career. You can learn at your own pace at Study 365 and you will be provided with all the necessary material, tutorials, qualified course instructor, narrated e-learning modules, interactive quizzes and free resources which include Free CV writing pack, free career support and course demo to make your learning experience enriching and more rewarding.

  • Learn how to plan, create and execute an effective digital marketing campaign.
  • Identify key features of your digital marketing strategy in order to analyse and measure its performance.
  • Gain a clear understanding of the value of digital marketing.
  • Learn how to use analytics and manage your reputation.
  • Gain a comprehensive understanding of digital strategy and planning.
  • Learn how to integrate digital marketing into your overall marketing strategy.

The course will be directly delivered to you, and you have 12 months access to the online learning platform from the date you joined the course.  The course is self-paced and you can complete it in stages, revisiting the lectures at any time.

  • Digital Marketing Executive
  • Digital Marketing Manager
  • Strategy Manager
  • Students with an interest in studying digital marketing
  • Learners should be age 16 or over, and must have a basic understanding of Maths, English, and ICT.

At the end of the Professional Diploma in Digital Strategy & Planning course you will be evaluated through an online exam. The exam is designed to measure individuals’ knowledge and digital strategy & planning proficiency following their completion of the course.

  • Exam Details: Duration: 3 hours
  • Computer based exam
  • Multiple choice and hot spot questions
  • Pass mark: 60%

Those who successfully complete the course will be awarded the Professional Diploma in Digital Strategy & Planning by the Digital Marketing Institute. It will make you valuable to employers, and your motivation at gaining new skills will be recognised.

The Digital Marketing Institute sets the global standard in digital marketing and selling certification. We have certified more professionals to a single digital education standard than any other certification body.

Gaining a certification from the Digital Marketing Institute will ensure you have the essential skills and knowledge needed to excel as a digital professional.

Through a series of comprehensive, structured modules you will know how to integrate key digital tactics and practices into your marketing techniques and measure and iterate the success of your digital marketing strategy.

Once you successfully complete the Professional Diploma in Digital Strategy & Planning you will gain an accredited qualification that will give your career the jumpstart you have always wanted. With this qualification you can further expand your education or go onto work in numerous positions that will also put you in line to demand a higher salary or job promotion. The average UK salary per annum is calculated according to

  • Marketing Manager - £32,902 per annum
  • Digital Marketing Manager - £31,923 per annum
  • Digital Marketing Administrator - £20,201 per annum
  • Brand Manager
  • Strategy Manager
  • Digital Officer

Course Curriculum

Course Outline
Course Outline
Student Handbook
Student Handbook
1: Introduction To Strategy And Planning
1. Introduction
DMI 3i Methodology 00:00:00
DMI Framework 00:00:00
Movement Towards Digital Marketing 00:00:00
Digital Channels & Social Customer Service 00:00:00
Key Aspects of Digital Strategy & Planning 00:00:00
Digital Value Proposition 00:00:00
Strategy Improvement 00:00:00
Practical Exercises
2: Traditional Communications
1. Traditional Communications
Scope of Traditional Communications 00:00:00
Growing Power of Consumers 00:00:00
Creating a Marketing Plan 00:00:00
Customer Journey 00:00:00
Limitations of Traditional Communications 00:00:00
Resourcing 00:00:00
Market Research 00:00:00
Communications Planning 00:00:00
Budgeting 00:00:00
Performance Evaluation 00:00:00
Practical Exercises
3: Digital Communications
1. Digital Communications
Digital Communications Planning 00:00:00
Customer Journey 00:00:00
Digital Media Mix & Communications Models 00:00:00
Consumer Trends & Key Target Segments 00:00:00
Components of a Campaign 00:00:00
Digital PR and Social Media 00:00:00
Situation Analysis & Digital Research 00:00:00
Budgeting & Resourcing 00:00:00
Structuring the Marketing Department 00:00:00
Developing a Measurement Strategy 00:00:00
Practical Exercises
4: Digital Channels
1. Digital Channels
Inbound and Outbound Marketing 00:00:00
Channel Planning 00:00:00
Benefits of Digital Channels & Channel Types 00:00:00
Mobile Marketing 00:00:00
Inbound Channels 00:00:00
Engaging Content 00:00:00
Social Media and Email 00:00:00
Outbound Channels 00:00:00
Monitoring Impact 00:00:00
Practical Exercises
5: Social Customer Service
1. Social Customer Service
Social Commerce 00:00:00
Social Customer Service Strategy 00:00:00
Collaborative Strategy Development 00:00:00
Team Structure & Workflows 00:00:00
Process Automation 00:00:00
Crisis Management 00:00:00
KPIs & Customer Satisfaction URL 00:00:00
Security, Hiring & Training 00:00:00
P2P Communities 00:00:00
Practical Exercises
6: Budget & Resourcing
1. Budget and Resourcing
Factors in Marketing Budget Setting 00:00:00
Recruiting & Retaining Digital Talent 00:00:00
Budget Objectives & Timeframes 00:00:00
Budget Process 00:00:00
Influences of Budgets & CRM 00:00:00
Media Budget Application 00:00:00
Creative Budget Application 00:00:00
Personnel Planning & Training 00:00:00
Laws and Regulations 00:00:00
Practical Exercises
7: Big Data & Analytics
1. Big Data and Analytics
Understanding Your Data 00:00:00
Data Scraping & Cleansing 00:00:00
Data Types & Management 00:00:00
Big Data & Machine Learning 00:00:00
Open Data 00:00:00
Data Collection & Processing 00:00:00
Data Storage & Processing 00:00:00
IoT and Data Driven Decisions 00:00:00
Reporting 00:00:00
Practical Exercises
8: Digital Leadership
1. Digital Leadership
Concepts 00:00:00
Digital Strategy 00:00:00
Becoming a Digital Leader 00:00:00
Digital Strategy Blueprint 00:00:00
Crossing the Chasm 00:00:00
Digital Teams 00:00:00
Building an Effective Digital Team 00:00:00
Managing Metrics and KPIs 00:00:00
Practical Exercises
9: Strategy Formulation And Plan
1. Strategy Formulation and Plan
Strategic Planning 00:00:00
Implementing a Strategy 00:00:00
Comparing with Industry 00:00:00
SWOT 00:00:00
Benchmarking 00:00:00
Tactics 00:00:00
In-house vs. 3rd Party 00:00:00
KPIs and Analytics 00:00:00
Analytics and Review 00:00:00

Students feedback


Average rating (4)
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1 Star
    B E

    Buddy Evans

    November 01, 2019
    One of the best courses

    A great learning experience. I gained a lot of insights on how to enhance my digital marketing skills. One of the best courses in Digital Marketing.

    T L

    Toby Lowe

    October 28, 2019
    Highly recommend

    The assignments give us an opportunity to deeply delve into the subject and put forward our views. Would highly recommend to anybody who wants a greater understanding of using digital tools effectively in the marketing world.

    F B

    Frank Berry

    October 05, 2019
    Good foundation

    The course gave me a good foundation into the world of digital marketing. The course is quite good and very helpful for me.

    H M

    Harley Macdonald

    September 30, 2019
    Relevant material

    The material is relevant, just at the level that I expected, not extra-deep and confusing.

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