Overview
If you have your sights set on a digital marketing career the Professional Diploma in Digital Strategy & Planning course is perfect for you. The course will give learners fundamental insight into planning and executing a digital marketing strategy. Gain the newest and most up to date digital marketing skills and knowledge to increase your employability.
The Professional Diploma in Digital Strategy & Planning is perfectly suited for skills of all levels whether you already work in marketing and want to enhance your digital marketing skills. The course will enable individuals to take on digital marketing careers and become successful digital marketers. The course will introduce learners to digital communications and enable you to develop a well measured strategy that is aligned with your organisation to make gains.
The Professional Diploma in Digital Strategy & Planning is a recognised digital strategy course and is the perfect course to embark on an exciting and in-demand career in this digital age.
Why learn at Study 365?
With so many commitments in our lives, we may not have the time to learn new skills. The beauty of studying online is that you get to find this balance between your education and your daily commitments
Study 365 offers hundreds of online courses to students across the world. Gaining new skills has never been this easy as many of our courses are open to students with little or no qualifications and previous experience. All the courses are up-to-date, relevant, affordable, and will build on existing expertise or give you a jump-start to a new career. The courses are meticulously designed and equals what is offered in a classroom setting. With a solid reputation that has established and made us made us one of the most trusted and reliable online course providers we offer the most convenient path to gain recognised skills and training that will give you the opportunity to put into practice your knowledge and expertise in your chosen career. You can learn at your own pace at Study 365 and you will be provided with all the necessary material, tutorials, qualified course instructor, narrated e-learning modules, interactive quizzes and free resources which include Free CV writing pack, free career support and course demo to make your learning experience enriching and more rewarding.
What will I learn?
- Learn how to plan, create and execute an effective digital marketing campaign.
- Identify key features of your digital marketing strategy in order to analyse and measure its performance.
- Gain a clear understanding of the value of digital marketing.
- Learn how to use analytics and manage your reputation.
- Gain a comprehensive understanding of digital strategy and planning.
- Learn how to integrate digital marketing into your overall marketing strategy.
Access Duration
The course will be directly delivered to you, and you have 12 months access to the online learning platform from the date you joined the course. The course is self-paced and you can complete it in stages, revisiting the lectures at any time.
Who is this Course aimed at?
- Digital Marketing Executive
- Digital Marketing Manager
- Strategy Manager
- Students with an interest in studying digital marketing
Entry Requirement
- Learners should be age 16 or over, and must have a basic understanding of Maths, English, and ICT.
Method of Assessment
At the end of the Professional Diploma in Digital Strategy & Planning course you will be evaluated through an online exam. The exam is designed to measure individuals’ knowledge and digital strategy & planning proficiency following their completion of the course.
- Exam Details: Duration: 3 hours
- Computer based exam
- Multiple choice and hot spot questions
- Pass mark: 60%
Certification
Those who successfully complete the course will be awarded the Professional Diploma in Digital Strategy & Planning by the Digital Marketing Institute. It will make you valuable to employers, and your motivation at gaining new skills will be recognised.
Awarding Body
The Digital Marketing Institute sets the global standard in digital marketing and selling certification. We have certified more professionals to a single digital education standard than any other certification body.
Gaining a certification from the Digital Marketing Institute will ensure you have the essential skills and knowledge needed to excel as a digital professional.
Through a series of comprehensive, structured modules you will know how to integrate key digital tactics and practices into your marketing techniques and measure and iterate the success of your digital marketing strategy.
Progression and Career Path
Once you successfully complete the Professional Diploma in Digital Strategy & Planning you will gain an accredited qualification that will give your career the jumpstart you have always wanted. With this qualification you can further expand your education or go onto work in numerous positions that will also put you in line to demand a higher salary or job promotion. The average UK salary per annum is calculated according to https://www.payscale.com.
- Marketing Manager – £32,902 per annum
- Digital Marketing Manager – £31,923 per annum
- Digital Marketing Administrator – £20,201 per annum
- Brand Manager
- Strategy Manager
- Digital Officer
Course Curriculum
| Course Outline | |||
| Course Outline | 00:00:00 | ||
| Student Handbook | |||
| Student Handbook | 00:00:00 | ||
| 1: Introduction To Strategy And Planning | |||
| 1. Introduction | 00:00:00 | ||
| DMI 3i Methodology | 00:00:00 | ||
| DMI Framework | 00:00:00 | ||
| Movement Towards Digital Marketing | 00:00:00 | ||
| Digital Channels & Social Customer Service | 00:00:00 | ||
| Key Aspects of Digital Strategy & Planning | 00:00:00 | ||
| Digital Value Proposition | 00:00:00 | ||
| Strategy Improvement | 00:00:00 | ||
| Practical Exercises | 00:00:00 | ||
| 2: Traditional Communications | |||
| 1. Traditional Communications | 00:00:00 | ||
| Scope of Traditional Communications | 00:00:00 | ||
| Growing Power of Consumers | 00:00:00 | ||
| Creating a Marketing Plan | 00:00:00 | ||
| Customer Journey | 00:00:00 | ||
| Limitations of Traditional Communications | 00:00:00 | ||
| Resourcing | 00:00:00 | ||
| Market Research | 00:00:00 | ||
| Communications Planning | 00:00:00 | ||
| Budgeting | 00:00:00 | ||
| Performance Evaluation | 00:00:00 | ||
| Practical Exercises | 00:00:00 | ||
| 3: Digital Communications | |||
| 1. Digital Communications | 00:00:00 | ||
| Digital Communications Planning | 00:00:00 | ||
| Customer Journey | 00:00:00 | ||
| Digital Media Mix & Communications Models | 00:00:00 | ||
| Consumer Trends & Key Target Segments | 00:00:00 | ||
| Components of a Campaign | 00:00:00 | ||
| Digital PR and Social Media | 00:00:00 | ||
| Situation Analysis & Digital Research | 00:00:00 | ||
| Budgeting & Resourcing | 00:00:00 | ||
| Structuring the Marketing Department | 00:00:00 | ||
| Developing a Measurement Strategy | 00:00:00 | ||
| Practical Exercises | 00:00:00 | ||
| 4: Digital Channels | |||
| 1. Digital Channels | 00:00:00 | ||
| Inbound and Outbound Marketing | 00:00:00 | ||
| Channel Planning | 00:00:00 | ||
| Benefits of Digital Channels & Channel Types | 00:00:00 | ||
| Mobile Marketing | 00:00:00 | ||
| Inbound Channels | 00:00:00 | ||
| Engaging Content | 00:00:00 | ||
| Social Media and Email | 00:00:00 | ||
| Outbound Channels | 00:00:00 | ||
| Monitoring Impact | 00:00:00 | ||
| Practical Exercises | 00:00:00 | ||
| 5: Social Customer Service | |||
| 1. Social Customer Service | 00:00:00 | ||
| Social Commerce | 00:00:00 | ||
| Social Customer Service Strategy | 00:00:00 | ||
| Collaborative Strategy Development | 00:00:00 | ||
| Team Structure & Workflows | 00:00:00 | ||
| Process Automation | 00:00:00 | ||
| Crisis Management | 00:00:00 | ||
| KPIs & Customer Satisfaction URL | 00:00:00 | ||
| Security, Hiring & Training | 00:00:00 | ||
| P2P Communities | 00:00:00 | ||
| Practical Exercises | 00:00:00 | ||
| 6: Budget & Resourcing | |||
| 1. Budget and Resourcing | 00:00:00 | ||
| Factors in Marketing Budget Setting | 00:00:00 | ||
| Recruiting & Retaining Digital Talent | 00:00:00 | ||
| Budget Objectives & Timeframes | 00:00:00 | ||
| Budget Process | 00:00:00 | ||
| Influences of Budgets & CRM | 00:00:00 | ||
| Media Budget Application | 00:00:00 | ||
| Creative Budget Application | 00:00:00 | ||
| Personnel Planning & Training | 00:00:00 | ||
| Laws and Regulations | 00:00:00 | ||
| Practical Exercises | 00:00:00 | ||
| 7: Big Data & Analytics | |||
| 1. Big Data and Analytics | 00:00:00 | ||
| Understanding Your Data | 00:00:00 | ||
| Data Scraping & Cleansing | 00:00:00 | ||
| Data Types & Management | 00:00:00 | ||
| Big Data & Machine Learning | 00:00:00 | ||
| Open Data | 00:00:00 | ||
| Data Collection & Processing | 00:00:00 | ||
| Data Storage & Processing | 00:00:00 | ||
| IoT and Data Driven Decisions | 00:00:00 | ||
| Reporting | 00:00:00 | ||
| Practical Exercises | 00:00:00 | ||
| 8: Digital Leadership | |||
| 1. Digital Leadership | 00:00:00 | ||
| Concepts | 00:00:00 | ||
| Digital Strategy | 00:00:00 | ||
| Becoming a Digital Leader | 00:00:00 | ||
| Digital Strategy Blueprint | 00:00:00 | ||
| Crossing the Chasm | 00:00:00 | ||
| Digital Teams | 00:00:00 | ||
| Building an Effective Digital Team | 00:00:00 | ||
| Managing Metrics and KPIs | 00:00:00 | ||
| Practical Exercises | 00:00:00 | ||
| 9: Strategy Formulation And Plan | |||
| 1. Strategy Formulation and Plan | 00:00:00 | ||
| Strategic Planning | 00:00:00 | ||
| Implementing a Strategy | 00:00:00 | ||
| Comparing with Industry | 00:00:00 | ||
| SWOT | 00:00:00 | ||
| Benchmarking | 00:00:00 | ||
| Tactics | 00:00:00 | ||
| In-house vs. 3rd Party | 00:00:00 | ||
| KPIs and Analytics | 00:00:00 | ||
| Analytics and Review | 00:00:00 | ||
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