Professional Diploma in Search Marketing with Official Exam

4.5( 4 REVIEWS )
Overview Digital marketing is a phenomenon and an ever-growing industry. Learn the fundamentals of search campaign marketing and creation. If …


Digital marketing is a phenomenon and an ever-growing industry. Learn the fundamentals of search campaign marketing and creation. If you want to have a career in search marketing, this qualification will get you to where you want to be. Gain the newest and most up to date digital marketing skills and increase your potential in employability with the Professional Diploma in Search Marketing course.

The Professional Diploma in Search Marketing is ideal for learners who are new to digital marketing and want to learn the basic fundamentals to have a thriving career, or for those already employed and want a qualification to take their career to the next level. The course will equip learners with the digital skills to create an effective digital marketing campaign, run, measure and evaluate for higher gains.

The Professional Diploma in Search Marketing course is internationally recognised and is the perfect course to embark on an exciting and in-demand career.

  • Why learn at Study 365?
  • What will I learn?
  • Access Duration
  • Who is this Course aimed at?
  • Entry Requirement
  • Method of Assessment
  • Certification
  • Awarding Body
  • Progression and Career Path

With so many commitments in our lives, we may not have the time to learn new skills. The beauty of studying online is that you get to find this balance between your education and your daily commitments

Study 365 offers hundreds of online courses to students across the world. Gaining new skills has never been this easy as many of our courses are open to students with little or no qualifications and previous experience. All the courses are up-to-date, relevant, affordable, and will build on existing expertise or give you a jump-start to a new career. The courses are meticulously designed and equals what is offered in a classroom setting. With a solid reputation that has established and made us made us one of the most trusted and reliable online course providers we offer the most convenient path to gain recognised skills and training that will give you the opportunity to put into practice your knowledge and expertise in your chosen career. You can learn at your own pace at Study 365 and you will be provided with all the necessary material, tutorials, qualified course instructor, narrated e-learning modules, interactive quizzes and free resources which include Free CV writing pack, free career support and course demo to make your learning experience enriching and more rewarding.

  • Learn the fundamental basics of how to create an effective digital marketing campaign, run the campaign and measure its performance.
  • Acquire up to date digital marketing skills to thrive in a digital marketing environment.
  • Learn about email marketing, PPC, mobile strategy and social media.
  • Learn about key campaign metrics, optimisation of campaigns and performance analysis to increase conversions in your search marketing campaign.
  • Learn how to manage search marketing strategies and display marketing.
  • Learn the essential skills and knowledge to enhance your digital marketing career.

The course will be directly delivered to you, and you have 12 months access to the online learning platform from the date you joined the course.  The course is self-paced and you can complete it in stages, revisiting the lectures at any time.

  • Marketing and sales professionals
  • Business owners
  • Independent entrepreneurs
  • Digital marketing students
  • Learners should be age 16 or over, and must have a basic understanding of Maths, English, and ICT.

At the end of the Professional Diploma in Search Marketing course you will be evaluated through an online exam. In order to complete this program successfully and gain your professional qualification, all students are required to complete a test.

  • Exam Details: Duration: 3 hours
  • Computer based exam
  • Multiple choice and hot spot questions
  • Pass mark: 60%

Those who successfully complete the course will be awarded the Professional Diploma in Search Marketing by the Digital Marketing Institute. It will make you valuable to employers, and your motivation at gaining new skills will be recognised.

The Digital Marketing Institute sets the global standard in digital marketing and selling certification. We have certified more professionals to a single digital education standard than any other certification body.

Gaining a certification from the Digital Marketing Institute will ensure you have the essential skills and knowledge needed to excel as a digital professional.

Through a series of comprehensive, structured modules you will know how to integrate key digital tactics and practices into your marketing techniques and measure and iterate the success of your digital marketing strategy.

Once you successfully complete the Professional Diploma in Search Marketing you will gain an accredited qualification that will give your career the jumpstart you have always wanted. With this qualification you can further expand your education or go onto work in numerous positions that will also put you in line to demand a higher salary or job promotion. The average UK salary per annum is calculated according to

  • Marketing Manager - £32,902 per annum
  • Digital Marketing Manager - £31,923 per annum
  • Social Media Marketing Manager - £24,509 per annum
  • Digital Marketing Administrator - £20,201 per annum
  • Performance Marketing Manager
  • PPC Manager
  • PPC Executive

Course Curriculum

Course Outline
Course Outline 00:00:00
Student Handbook
Student Handbook 00:00:00
1: Introduction
1. Introduction 00:00:00
Concepts Part 1 00:00:00
Concepts Part 2 00:00:00
Organic Search 00:00:00
Paid Search 00:00:00
Strategy & Execution 00:00:00
2: SEO Setup
1. SEOSetup 00:00:00
Concepts 00:00:00
On Page SEO 00:00:00
Technical SEO 00:00:00
Off Page SEO 00:00:00
Mobile & Local SEO 00:00:00
Practical Exercises – SEO Setup 00:00:00
3: SEO Content
1. SEO Content 00:00:00
Concepts 00:00:00
Strategy 00:00:00
Research 00:00:00
Creation 00:00:00
Analysis 00:00:00
Practical Exercises – SEO Content 00:00:00
4: SEO Workshop
1. SEO Workshop 00:00:00
Concepts 00:00:00
Technical SEO 00:00:00
Technical SEO Part 2 00:00:00
On Page Optimization Part 1 00:00:00
On Page Optimization Part 2 00:00:00
Strategic SEO 00:00:00
Off Page Optimization 00:00:00
Practical Exercises – SEO Workshop 00:00:00
5: Paid Search
1. Paid Search 00:00:00
Concepts 00:00:00
Plan 00:00:00
Campaign Creation 00:00:00
Campaign Creation part 2 00:00:00
Optimize 00:00:00
Report 00:00:00
Practical Exercises – Paid Search 00:00:00
6: Display Advertising
1. Display Advertising 00:00:00
Concepts 00:00:00
Channel & Audience Planning Part 1 00:00:00
Channel & Audience Planning Part 2 00:00:00
Channel & Audience Planning Part 3 00:00:00
Optimize 00:00:00
Report 00:00:00
Practical Exercises – Display Advertising 00:00:00
7: Video Advertising
1. Video Advertising 00:00:00
Concepts 00:00:00
Develop Content 00:00:00
Setup Part 1 00:00:00
Setup Part 2 00:00:00
Target Part 1 00:00:00
Target Part 2 00:00:00
Analyze & Iterate 00:00:00
Practical Exercises – Video Advertising 00:00:00
8: Analytics Setup
1. Analytics Setup 00:00:00
Concepts 00:00:00
Setup 00:00:00
Goals 00:00:00
Event Tracking 00:00:00
Laws & Guidelines 00:00:00
Practical Exercises – Analytics Setup 00:00:00
9: Applied Analytics
1. Applied Analytics 00:00:00
Concepts 00:00:00
Source 00:00:00
Interaction 00:00:00
Reporting 00:00:00
Data Management 00:00:00
Practical Exercises – Applied Analytics 00:00:00
10: Strategy & Planning
1. Strategy & Planning 00:00:00
Plan 1 00:00:00
Plan 2 00:00:00
Plan 3 00:00:00
Prepare 1 00:00:00
Prepare 2 00:00:00
Execute 00:00:00
Learn 00:00:00
Practical Exercises – Strategy & Planning 00:00:00

Students feedback


Avarage rating (4)
5 Star
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1 Star
    A C

    Asher Carter

    November 19, 2019 - 9:53am
    Excellent course

    Excellent course, with very interesting topics, contemporary examples and a really good way of structuring the information. I found it inspiring and very useful for my job.

    R P

    Ray Parry

    November 03, 2019 - 3:47pm
    Highly beneficial

    I think anyone who has an interest in understanding how new digital tools are shaping marketing decisions would highly benefit from this course. The customer service was also very cooperative.

    O B

    Otis Butler

    October 26, 2019 - 1:58pm
    Good content

    Content was easy to understand and some of the core concepts have, in my case, found immediate application.

    M K

    Marco Knight

    October 17, 2019 - 8:01am
    Great course

    Great course if you want to learn about how marketing is changing in the digital age and the basic fundamentals.

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