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Professional Diploma in Social Media Marketing with Official Exam

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146 STUDENTS
Overview Social media has become a phenomenon and a primary communication channel between businesses and customers. It is an integral …

Overview

Social media has become a phenomenon and a primary communication channel between businesses and customers. It is an integral component of the overall marketing strategy in an organisation. Social media is a broad discipline as the Professional Diploma in Social Media Marketing course will enable individuals to learn. For individuals who have an interest in social media and for those who are already employed in this field, the qualification will enable learners to have a career in social media marketing and take it to the next level. Acquire up to date social media marketing skills and techniques to develop an effective and cohesive social media marketing strategy.

The Professional Diploma in Social Media Marketing will cover a number of topics such as the planning, creation and management of social media campaigns, how to work with social media platforms like Facebook and Twitter, an understanding of content creation and content outreach and future social media marketing trends.

The Professional Diploma in Social Media Marketing course is internationally recognised and is the perfect course to embark on an exciting and in-demand career.

  • Why learn at Study 365?
  •  What will I learn?
  • Access Duration
  • Who is this Course aimed at?
  • Entry Requirement
  • Method of Assessment
  • Certification
  • Awarding Body
  • Progression and Career Path

With so many commitments in our lives, we may not have the time to learn new skills. The beauty of studying online is that you get to find this balance between your education and your daily commitments

Study 365 offers hundreds of online courses to students across the world. Gaining new skills has never been this easy as many of our courses are open to students with little or no qualifications and previous experience. All the courses are up-to-date, relevant, affordable, and will build on existing expertise or give you a jump-start to a new career. The courses are meticulously designed and equals what is offered in a classroom setting. With a solid reputation that has established and made us made us one of the most trusted and reliable online course providers we offer the most convenient path to gain recognised skills and training that will give you the opportunity to put into practice your knowledge and expertise in your chosen career. You can learn at your own pace at Study 365 and you will be provided with all the necessary material, tutorials, qualified course instructor, narrated e-learning modules, interactive quizzes and free resources which include Free CV writing pack, free career support and course demo to make your learning experience enriching and more rewarding.

  • Learn the fundamental basics of social media marketing and how to create an effective social media marketing campaign.
  • Learn how to create engaging content and share it on social media.
  • Learn how to use social media networks like Facebook and Twitter for community building and brand promotion.
  • Learn the latest trends in social media and explore new platforms to share your content.
  • Learn how to implement social media strategy.
  • Integrate social media marketing as a part of your overall marketing strategy.

The course will be directly delivered to you, and you have 12 months access to the online learning platform from the date you joined the course.  The course is self-paced and you can complete it in stages, revisiting the lectures at any time.

  • Social Media Marketers
  • Social Media Specialists
  • Social Media Managers
  • Digital Marketing Manager
  • Learners should be age 16 or over, and must have a basic understanding of Maths, English, and ICT.

At the end of the Professional Diploma in Social Media Marketing course you will be evaluated through an online exam. The exam is designed to measure individuals’ knowledge and social media marketing proficiency following their completion of the course.

  • Duration: 3 hours
  • Computer based exam
  • Multiple choice and hot spot questions
  • Pass mark: 60%

Those who successfully complete the course will be awarded the Professional Diploma in Social Media Marketing by the Digital Marketing Institute. It will make you valuable to employers, and your motivation at gaining new skills will be recognised.

The Digital Marketing Institute sets the global standard in digital marketing and selling certification. We have certified more professionals to a single digital education standard than any other certification body.

Gaining a certification from the Digital Marketing Institute will ensure you have the essential skills and knowledge needed to excel as a digital professional.

Through a series of comprehensive, structured modules you will know how to integrate key digital tactics and practices into your marketing techniques and measure and iterate the success of your digital marketing strategy.

Once you successfully complete the Professional Diploma in Social Media Marketing you will gain an accredited qualification that will give your career the jumpstart you have always wanted. With this qualification you can further expand your education or go onto work in numerous positions that will also put you in line to demand a higher salary or job promotion. The average UK salary per annum is calculated according to https://www.payscale.com/career-path-planner.

  • Social Media Manager - £25,340 per annum
  • Digital Marketing Manager - £31,923 per annum
  • Social Media Marketing Manager - £24,509 per annum
  • Digital Marketing Specialist - £25,221 per annum
  • Social Analyst
  • Digital Marketing Communications Manager

Course Curriculum

Course Outline
Course Outline 00:00:00
Student Handbook
Student Handbook 00:00:00
1: Social Research
1. Social Research 00:00:00
Introduction 00:00:00
Audience Research 00:00:00
Audience Research Tools 00:00:00
Audience Research Dimensions 00:00:00
Competitive Research 00:00:00
Cultural Research 00:00:00
Data Analysis & Strategy 00:00:00
Practical Exercises – Social Research 00:00:00
2: Content Creation
1. Content Creation 00:00:00
Planning 00:00:00
Creating (Pt.1) 00:00:00
Creating (Pt.2) 00:00:00
Creating (Pt.3) 00:00:00
Creating (Pt.4) 00:00:00
Scheduling 00:00:00
Strategizing 00:00:00
Practical Exercises – Content Creation 00:00:00
3: Content Outreach
1. Content Outreach 00:00:00
Publishing 00:00:00
Promoting (Pt.1) 00:00:00
Promoting (Pt.2) 00:00:00
Promoting (Pt.3) 00:00:00
Promoting (Pt.4) 00:00:00
Promoting (Pt.5) 00:00:00
Promoting (Pt.6) 00:00:00
Promoting (Pt.7) 00:00:00
Practical Exercises – Content Outreach 00:00:00
4: Facebook
1. Facebook 00:00:00
Concepts 00:00:00
Pages 00:00:00
Platform Features 00:00:00
Advertising (Pt.1) 00:00:00
Advertising (Pt.2) 00:00:00
Campaign Execution & Analysis 00:00:00
Practical Exercises – Facebook 00:00:00
5: Twitter
1. Twitter 00:00:00
Setup (Pt.1) 00:00:00
Setup (Pt.2) 00:00:00
Features & Functions 00:00:00
Periscope 00:00:00
Promotion (Pt.1) 00:00:00
Promotion (Pt.2) 00:00:00
Optimizing 00:00:00
Practical Exercises – Twitter 00:00:00
6: Linkedin
1. LinkedIn 00:00:00
Concepts & Context 00:00:00
Personal Brand Presence (Pt.1) 00:00:00
Personal Brand Presence (Pt.2) 00:00:00
Personal Brand Presence (Pt.3) 00:00:00
Personal Brand Presence (Pt.4) 00:00:00
Platform Features (Pt.1) 00:00:00
Platform Features (Pt.2) 00:00:00
Advertising (Pt.1) 00:00:00
Advertising (Pt.2) 00:00:00
Analytics 00:00:00
Practical Exercises – LinkedIn 00:00:00
7: Social Apps
1. Social Apps 00:00:00
Concepts 00:00:00
Instagram Features (Pt.1) 00:00:00
Instagram Features (Pt.2) 00:00:00
Snapchat Features 00:00:00
Account Management 00:00:00
Advertising 00:00:00
Analytics 00:00:00
Practical Exercises – Social Apps 00:00:00
8: Social Video
1. Social Video 00:00:00
Introduction to Social Video 00:00:00
YouTube Setup (Pt. 1) 00:00:00
YouTube Setup (Pt. 2) 00:00:00
Creative Strategy 00:00:00
Audience Development 00:00:00
Advertising & Analyzing (Pt.1) 00:00:00
Advertising & Analyzing (Pt.2) 00:00:00
Practical Exercises – Social Video Final 00:00:00
9: Marketing Automation
Marketing Automation 00:00:00
Concepts (Part 1) 00:00:00
Concepts (Part 2) 00:00:00
Lead Management 00:00:00
Lead Management & Nurturing 00:00:00
Lead Generation & Communication 00:00:00
Analytics & Optimization 00:00:00
Practical Exercises – Marketing Automation 00:00:00
10: Strategy & Planning
Strategy & Planning 00:00:00
Plan (Part 1) 00:00:00
Plan (Part 2) 00:00:00
Research 00:00:00
Objectives 00:00:00
Prepare 00:00:00
Execute 00:00:00
Learn 00:00:00
Practical Exercises – Strategy Planning 00:00:00

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