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Social Media

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Overview              Do you want your business to be at the cutting edge? Then you need to get to grips with …

Overview             

Do you want your business to be at the cutting edge? Then you need to get to grips with social media, and learn to use it for the benefit of your business. If you are a business owner, or a marketing professional this course can help you get to the next level. You might think your social media strategy is enough, but there are so many advanced features and extra settings out there, so make sure you know about them! This course has been created by experts who have years of experience, so you’ll be learning from the best. In addition, the course covers all the major social media sites, and also gives extra information to help you get ahead.Social media has revolutionised the way modern businesses function. Businesses of today need an online presence, and many of them are already on social media platforms. If you are lagging behind, your business can take a hit. It is time to catch up to new technology, and using social media to make your business visible is the first step to growth. It is one of the easiest and quickest ways to connect to your target audience. In fact, social media networking can even help you gain a wider reach, going beyond the demographic. If you are working in or aspire to work in digital marketing, this course is a great place to start. The course covers the fundamental basics and benefits of using social media networks to promote your business online.

Learning with Study 365 has many advantages. The course material is delivered straight to you and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand.

This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests, and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months).

  • What will I learn?
  • Course Description:
  • Course Duration:
  • Method of Assessment:
  • Certification:
  • Entry Requirement:
  • Career Path:
  • How to adjust settings, post, and advertise on Facebook
  • Facebook insights and analytics
  • Twitter preferences and settings
  • Pinterest for business
  • The rules of reddit
  • How to use Tumblr
  • LinkedIn interface and settings
  • Linking Google+ and YouTube
  • The best practices of social media and business
  • Advanced and additional tools

This online training course is comprehensive and designed to cover the key topics listed under the curriculum.

You will have 12 Months access to your online study platform from the date you purchased the course. The course is self-paced so you decide how fast or slow the training goes. You can complete the course in stages revisiting the training at any time.

At the end of the course, learners will take an online multiple choice question assessment test. The online test is marked straightaway, so you will know immediately if you have passed the course.

Successful candidates will be awarded a certificate for Social Media.

Learners must be age 16 or over and should have a basic understanding of the English Language, numeracy, literacy, and ICT.

Once you successfully complete the Social Media course, you will gain a recognised qualification that will prove your skills in social media marketing. You can use this certificate to demonstrate your expertise and enhance your future prospects. You can go onto work in the digital marketing industry in a wide range of job roles. You can also further study courses related to this subject and improve your knowledge of social media. Given below are job titles you can land, along with the average UK salary per annum according to https://www.payscale.com/

This training course will lead you to become a:

  • Digital Marketing Manager - £32,629
  • Social Media Manager - £25,808
  • Business Development Manager - £34,392
  • Marketing Manager - £33,257

Course Curriculum

Free Introduction
Social Media FREE 00:00:00
Course brochure – Social Media FREE 00:00:00
1: Introduction
1. Social Media Introduction 00:00:00
2. Creating A Google Account 00:00:00
3. Setting Up Your Twitter Account 00:00:00
4. Getting Your Twitter House In Order 00:00:00
5. Why Facebook For Your Business 00:00:00
6. Using Facebook As A Business 00:00:00
7. Setting Up Your Business Page 00:00:00
8. Setting Your Cover Photo 00:00:00
9. Tying It All Together 00:00:00
10. Tip-Adding Admins In Facebook 00:00:00
2: Adjusting Your Facebook Settings
1. Adjusting Your Settings-Part 1-3 00:00:00
2. Updating Your Page Info-Part 1-2 00:00:00
3. Tips For Getting 25 Likes 00:00:00
4. Using Facebook As Your Business Page 00:00:00
3: Posting on Facebook
1. What Kind Of Person Would Your Business Be 00:00:00
2. How To PostT o Facebook 00:00:00
3. What To Post 00:00:00
4. Sharing Posts 00:00:00
5. Sharing Links 00:00:00
6. Pinning And Highlighting With Posts 00:00:00
7. Tips For GeneratingTraffic 00:00:00
8. Getting Notifications And Staying In Clients News Feed 00:00:00
9. Comment Moderation 00:00:00
10. The Activity Log-Where Do Hidden Posts Go 00:00:00
11. Scheduling Posts 00:00:00
4: Facebook Advertising
1. Intro To Facebook Advertising 00:00:00
2. Setup Advertising Account 00:00:00
3. Types Of Advertising On Facebook 00:00:00
4. Ad Testing 00:00:00
5. Choosing Our Audience-Location 00:00:00
6. Choosing Our Audience-Age And Gender 00:00:00
7. Choosing Our Audience-Precise Interests 00:00:00
8. Choosing Our Audience-Broad Categories 00:00:00
9. Choosing Our Audience-Connections 00:00:00
11. Choosing Our Audience-Campaign And Budget 00:00:00
12. Other Types Of Ads-Part 1-2 00:00:00
13. Ad Campaign Manager-Part 1-2 00:00:00
14. Outside URLs 00:00:00
15. Building Ad Text 00:00:00
16. News Feed Format And Creating Your Audience 00:00:00
17. Campaign Pricing And Schedule 00:00:00
18. Ad Campaign Tracker 00:00:00
5: Facebook Insights
1. Facebook Insights-Overview Intro 00:00:00
2. Analyzing Page Posts 00:00:00
3. Engaged Users 00:00:00
4. Talking About This 00:00:00
5. Virality 00:00:00
6. Likes 00:00:00
7. Reach 00:00:00
8. Reach And Frequency 00:00:00
9. Page Visits 00:00:00
10. Talking About This 00:00:00
11. Conclusion 00:00:00
6: Facebook Analytics
1. New Facebook Analytics Overview 00:00:00
2. Page Likes 00:00:00
3. Post Reach 00:00:00
4. Page Visits 00:00:00
5. Posts 00:00:00
6. People 00:00:00
7: Twitter
1. Limiting the Number of Actions 00:00:00
2. Setting Your Twitter Preferences 00:00:00
3. Finish Setting up Your Profile 00:00:00
4. Twitter Widgets 00:00:00
5. Who to Follow 00:00:00
6. Connect 00:00:00
7. Bringing Followers from Facebook 00:00:00
8. Intro To Hashtags 00:00:00
9. Examples Of Hashtags 00:00:00
10. Monitoring Whats Going On 00:00:00
11. Using Twitter For Social Listening 00:00:00
12. Social Media Tips 00:00:00
13. Hashtags Across Social Media 00:00:00
8: Pinterest
1. Overview Of Pinterest 00:00:00
2. How Does Pinterest Relate To Your Business 00:00:00
3. Industry Specific Sites 00:00:00
4. The Uses of Pinterest 00:00:00
5. Conclusion Of Pinterest 00:00:00
9: Reddit
1. Introduction To Reddit 00:00:00
2. The Rules Of Reddit 00:00:00
10: Tumblr
1. Tumblr Introduction 00:00:00
2. Setting Up A Tumblr 00:00:00
3. Dashboard 00:00:00
4. Posting To Tumblr 00:00:00
5. Testing Your Post 00:00:00
6. URL Post 00:00:00
7. Chat Post 00:00:00
8. Audio On Tumblr 00:00:00
9. Video On Tumblr 00:00:00
10. Tumblr Conclusion 00:00:00
11: LinkedIn
1. Introduction To LinkedIn 00:00:00
2. Overview Of The Interface And Settings 00:00:00
3. Open Link Settings 00:00:00
4. LinkedIn Groups 00:00:00
5. Adding And Removing Applications 00:00:00
6. Basic Account Settings 00:00:00
7. Updating Your Public Profile 00:00:00
8. LinkedIn Connections Groups And Pages 00:00:00
9. LinkedIn Channels And Today 00:00:00
10. Advertising On LinkedIn 00:00:00
12 Google+ and Youtube
1. Introduction To Google Plus 00:00:00
2. Overview Of The Interface 00:00:00
3. Setting Up A Google Plus Page 00:00:00
4. Linking Your Other Social Networks 00:00:00
5. Linking Your Website To Your Google Plus Page 00:00:00
6. Review Of Your Google Plus Dashboard 00:00:00
7. Notification Settings For Google Plus 00:00:00
8. Photo Settings In Google Plus 00:00:00
9. Google Plus And YouTube 00:00:00
10. YouTube Advanced Settings 00:00:00
11. Interface For Uploaded Video 00:00:00
12. Sharing Videos Across Your Social Network 00:00:00
13. Updating Your About Section 00:00:00
14. Quick Recap Of Everything Covered So Far 00:00:00
13: Best Practices
1. Determine Your Goals 00:00:00
2. Create Your Persona Or Voice 00:00:00
3. Decide On Your Platforms 00:00:00
4. Establishing A Social Media Manager 00:00:00
5. Coordinate With Customer Service 00:00:00
6. Create A Predetermined Crisis Management Plan 00:00:00
7. Stick To The Script 00:00:00
8. Building Relationships With The Media 00:00:00
9. Find Your Evangelist 00:00:00
10. Stay Informed-Part 1-2 00:00:00
14: Additional Tools
1. Bitly 00:00:00
2. Woobox-Part 1-2 00:00:00
3. Hoot Suite-Part 1-2 00:00:00
4. Storify 00:00:00
5. Social Media Rules And Tips 00:00:00
6. Tweet deck-Boolean Search 00:00:00
7. Social Media Conclusion 00:00:00

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