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Social Media

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424 STUDENTS
Overview              Do you want your business to be at the cutting edge? Then you need to get to grips with …

Overview             

Do you want your business to be at the cutting edge? Then you need to get to grips with social media, and learn to use it for the benefit of your business. If you are a business owner, or a marketing professional this course can help you get to the next level. You might think your social media strategy is enough, but there are so many advanced features and extra settings out there, so make sure you know about them! This course has been created by experts who have years of experience, so you’ll be learning from the best. In addition, the course covers all the major social media sites, and also gives extra information to help you get ahead.Social media has revolutionised the way modern businesses function. Businesses of today need an online presence, and many of them are already on social media platforms. If you are lagging behind, your business can take a hit. It is time to catch up to new technology, and using social media to make your business visible is the first step to growth. It is one of the easiest and quickest ways to connect to your target audience. In fact, social media networking can even help you gain a wider reach, going beyond the demographic. If you are working in or aspire to work in digital marketing, this course is a great place to start. The course covers the fundamental basics and benefits of using social media networks to promote your business online.

Learning with Study 365 has many advantages. The course material is delivered straight to you and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand.

This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests, and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months).

  • What will I learn?
  • Course Description:
  • Course Duration:
  • Method of Assessment:
  • Certification:
  • Entry Requirement:
  • Career Path:
  • How to adjust settings, post, and advertise on Facebook
  • Facebook insights and analytics
  • Twitter preferences and settings
  • Pinterest for business
  • The rules of reddit
  • How to use Tumblr
  • LinkedIn interface and settings
  • Linking Google+ and YouTube
  • The best practices of social media and business
  • Advanced and additional tools

This online training course is comprehensive and designed to cover the key topics listed under the curriculum.

You will have 12 Months access to your online study platform from the date you purchased the course. The course is self-paced so you decide how fast or slow the training goes. You can complete the course in stages revisiting the training at any time.

At the end of the course, learners will take an online multiple choice question assessment test. The online test is marked straightaway, so you will know immediately if you have passed the course.

Successful candidates will be awarded a certificate for Social Media.

Learners must be age 16 or over and should have a basic understanding of the English Language, numeracy, literacy, and ICT.

Once you successfully complete the Social Media course, you will gain a recognised qualification that will prove your skills in social media marketing. You can use this certificate to demonstrate your expertise and enhance your future prospects. You can go onto work in the digital marketing industry in a wide range of job roles. You can also further study courses related to this subject and improve your knowledge of social media. Given below are job titles you can land, along with the average UK salary per annum according to https://www.payscale.com/

This training course will lead you to become a:

  • Digital Marketing Manager - £32,629
  • Social Media Manager - £25,808
  • Business Development Manager - £34,392
  • Marketing Manager - £33,257

Course Curriculum

Free Introduction
Social Media FREE 00:00:00
Course brochure – Social Media FREE
1: Introduction
1. Social Media Introduction
2. Creating A Google Account
3. Setting Up Your Twitter Account
4. Getting Your Twitter House In Order
5. Why Facebook For Your Business
6. Using Facebook As A Business
7. Setting Up Your Business Page
8. Setting Your Cover Photo
9. Tying It All Together
10. Tip-Adding Admins In Facebook
2: Adjusting Your Facebook Settings
1. Adjusting Your Settings-Part 1-3
2. Updating Your Page Info-Part 1-2
3. Tips For Getting 25 Likes
4. Using Facebook As Your Business Page
3: Posting on Facebook
1. What Kind Of Person Would Your Business Be
2. How To PostT o Facebook
3. What To Post
4. Sharing Posts
5. Sharing Links
6. Pinning And Highlighting With Posts
7. Tips For GeneratingTraffic
8. Getting Notifications And Staying In Clients News Feed
9. Comment Moderation
10. The Activity Log-Where Do Hidden Posts Go
11. Scheduling Posts
4: Facebook Advertising
1. Intro To Facebook Advertising
2. Setup Advertising Account
3. Types Of Advertising On Facebook
4. Ad Testing
5. Choosing Our Audience-Location
6. Choosing Our Audience-Age And Gender
7. Choosing Our Audience-Precise Interests
8. Choosing Our Audience-Broad Categories
9. Choosing Our Audience-Connections
11. Choosing Our Audience-Campaign And Budget
12. Other Types Of Ads-Part 1-2
13. Ad Campaign Manager-Part 1-2
14. Outside URLs
15. Building Ad Text
16. News Feed Format And Creating Your Audience
17. Campaign Pricing And Schedule
18. Ad Campaign Tracker
5: Facebook Insights
1. Facebook Insights-Overview Intro
2. Analyzing Page Posts
3. Engaged Users
4. Talking About This
5. Virality
6. Likes
7. Reach
8. Reach And Frequency
9. Page Visits
10. Talking About This
11. Conclusion
6: Facebook Analytics
1. New Facebook Analytics Overview
2. Page Likes
3. Post Reach
4. Page Visits
5. Posts
6. People
7: Twitter
1. Limiting the Number of Actions
2. Setting Your Twitter Preferences
3. Finish Setting up Your Profile
4. Twitter Widgets
5. Who to Follow
6. Connect
7. Bringing Followers from Facebook
8. Intro To Hashtags
9. Examples Of Hashtags
10. Monitoring Whats Going On
11. Using Twitter For Social Listening
12. Social Media Tips
13. Hashtags Across Social Media
8: Pinterest
1. Overview Of Pinterest
2. How Does Pinterest Relate To Your Business
3. Industry Specific Sites
4. The Uses of Pinterest
5. Conclusion Of Pinterest
9: Reddit
1. Introduction To Reddit
2. The Rules Of Reddit
10: Tumblr
1. Tumblr Introduction
2. Setting Up A Tumblr
3. Dashboard
4. Posting To Tumblr
5. Testing Your Post
6. URL Post
7. Chat Post
8. Audio On Tumblr
9. Video On Tumblr
10. Tumblr Conclusion
11: LinkedIn
1. Introduction To LinkedIn
2. Overview Of The Interface And Settings
3. Open Link Settings
4. LinkedIn Groups
5. Adding And Removing Applications
6. Basic Account Settings
7. Updating Your Public Profile
8. LinkedIn Connections Groups And Pages
9. LinkedIn Channels And Today
10. Advertising On LinkedIn
12 Google+ and Youtube
1. Introduction To Google Plus
2. Overview Of The Interface
3. Setting Up A Google Plus Page
4. Linking Your Other Social Networks
5. Linking Your Website To Your Google Plus Page
6. Review Of Your Google Plus Dashboard
7. Notification Settings For Google Plus
8. Photo Settings In Google Plus
9. Google Plus And YouTube
10. YouTube Advanced Settings
11. Interface For Uploaded Video
12. Sharing Videos Across Your Social Network
13. Updating Your About Section
14. Quick Recap Of Everything Covered So Far
13: Best Practices
1. Determine Your Goals
2. Create Your Persona Or Voice
3. Decide On Your Platforms
4. Establishing A Social Media Manager
5. Coordinate With Customer Service
6. Create A Predetermined Crisis Management Plan
7. Stick To The Script
8. Building Relationships With The Media
9. Find Your Evangelist
10. Stay Informed-Part 1-2
14: Additional Tools
1. Bitly
2. Woobox-Part 1-2
3. Hoot Suite-Part 1-2
4. Storify
5. Social Media Rules And Tips
6. Tweet deck-Boolean Search
7. Social Media Conclusion

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