Google Analytics

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Overview              Are you getting the most out of google analytics? Do you even know how to use it? Did you …


Are you getting the most out of google analytics? Do you even know how to use it? Did you know it can massively benefit your business? If not, then this course is for you, and it could seriously boost your business. Gain a detailed understanding of google analytics, from the basics to the more advanced functions. When you’ve completed the course you will be a master of reporting, behavioral data, audience conversion, and will have an extremely well-rounded knowledge base of this software and how to use it. Remember, being proficient in Google Analytics will easily set you apart in the job market, especially since almost every business has an online presence that is crucial to their success.

Learning with Study 365 has many advantages. The course material is delivered straight to you and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand.

This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests, and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months).

  • Course Description:
  • Course Duration:
  • Method of Assessment:
  • Certification:
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This online training course is comprehensive and designed to cover the key topics listed under the curriculum.

You will have 12 Months access to your online study platform from the date you purchased the course. The course is self-paced so you decide how fast or slow the training goes. You can complete the course in stages revisiting the training at any time.

At the end of the course, learners will take an online multiple choice question assessment test. The online test is marked straight away, so you will know immediately if you have passed the course.

Successful candidates will be awarded a certificate for Google Analytics.

Learners must be age 16 or over and should have a basic understanding of the English Language, numeracy, literacy, and ICT.

This training course will lead you to become a:

  • Digital Marketing Executives
  • Business Owners
  • Marketing Officers

Course Curriculum

free introduction
Google Analytics FREE 00:00:00
Course Brochure – Google Analytics FREE
1: Introduction to Google Analytics
1. Intro Definitions-Part 1-2
2. How Google Analytics Works
2: Fundamentals of Google Analytics
1. Build Analytics Infrastructure
2. Setting Up Conversion Data
3. Setting Up E-Commerce And Goal Tracking
4. Cross Domain Tracking
5. Input New Users
6. Examine Data Points
3: Basics of Google Anayltics
1. Basic Features
2. Dashboard
3. Shortcuts
4. Adding A Dashboard
5. Sharing Reports
6. Alerts
7. Realtime Analytics
8. Standard Reports
4: Reports in Google Analytics
1. Acquisitions Intro
2. All Traffic Acquisitions
3. Acquisitions Overview
4. Acquisitions Channels
5. All Referrals
6. Campaign
7. Keywords
8. Social
9. Webmaster Tools
5: Behavioral Reports
1. Behavioral Reports Intro
2. Dimensions
3. Content Drilldown
4. Landing Pages
5. Exit Pages
6. Events
7. Event Flow Report
8. Working With Events
9. Site Search Report-Part 1-4
10. Behavior Flow Report
11. Site Speed
12. Using Site Speed Search
13. Page Timings
14. Speed Suggestions
15. User Timing Adsense
16. Experiments
17. Inpage Analytics
6: Audience
1. Audience Reports
2. Location Report
3. Language
4. Behavior
5. Frequency Recency
6. Engagement Report
7. Technology Reports
8. Mobile Reporting
9. Demographic Report
10. Interests
11. Visitor Flow Chart
7: Conversions
1. Intro To Module 7
2. Funnel Visualization
3. Goal Flow Report
4. Reverse Goal Path
5. Goal URLs
6. E-commerce Reports
7. Product Performance Reports
8. Transactions Report
9. Time To Purchase Report
10. Multi-Channels Funnels Report
11. Assisted Conversion Report
12. Top Conversion Paths Report
13. Time Log And Path Length Report
14. Attribution Report And Model Comparison Tool
15. Conclusion

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