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Google Analytics

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Overview              Are you getting the most out of google analytics? Do you even know how to use it? Did you …

Overview             

Are you getting the most out of google analytics? Do you even know how to use it? Did you know it can massively benefit your business? If not, then this course is for you, and it could seriously boost your business. Gain a detailed understanding of google analytics, from the basics to the more advanced functions. When you’ve completed the course you will be a master of reporting, behavioral data, audience conversion, and will have an extremely well-rounded knowledge base of this software and how to use it. Remember, being proficient in Google Analytics will easily set you apart in the job market, especially since almost every business has an online presence that is crucial to their success.

Learning with Study 365 has many advantages. The course material is delivered straight to you and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand.

This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests, and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months).

  • Course Description:
  • Course Duration:
  • Method of Assessment:
  • Certification:
  • Entry Requirement:
  • Career Path:

This online training course is comprehensive and designed to cover the key topics listed under the curriculum.

You will have 12 Months access to your online study platform from the date you purchased the course. The course is self-paced so you decide how fast or slow the training goes. You can complete the course in stages revisiting the training at any time.

At the end of the course, learners will take an online multiple choice question assessment test. The online test is marked straight away, so you will know immediately if you have passed the course.

Successful candidates will be awarded a certificate for Google Analytics.

Learners must be age 16 or over and should have a basic understanding of the English Language, numeracy, literacy, and ICT.

This training course will lead you to become a:

  • Digital Marketing Executives
  • Business Owners
  • Marketing Officers

Course Curriculum

free introduction
Google Analytics FREE 00:00:00
Course Brochure – Google Analytics FREE 00:00:00
1: Introduction to Google Analytics
1. Intro Definitions-Part 1-2 00:00:00
2. How Google Analytics Works 00:00:00
2: Fundamentals of Google Analytics
1. Build Analytics Infrastructure 00:00:00
2. Setting Up Conversion Data 00:00:00
3. Setting Up E-Commerce And Goal Tracking 00:00:00
4. Cross Domain Tracking 00:00:00
5. Input New Users 00:00:00
6. Examine Data Points 00:00:00
3: Basics of Google Anayltics
1. Basic Features 00:00:00
2. Dashboard 00:00:00
3. Shortcuts 00:00:00
4. Adding A Dashboard 00:00:00
5. Sharing Reports 00:00:00
6. Alerts 00:00:00
7. Realtime Analytics 00:00:00
8. Standard Reports 00:00:00
9. Views 00:00:00
4: Reports in Google Analytics
1. Acquisitions Intro 00:00:00
2. All Traffic Acquisitions 00:00:00
3. Acquisitions Overview 00:00:00
4. Acquisitions Channels 00:00:00
5. All Referrals 00:00:00
6. Campaign 00:00:00
7. Keywords 00:00:00
8. Social 00:00:00
9. Webmaster Tools 00:00:00
5: Behavioral Reports
1. Behavioral Reports Intro 00:00:00
2. Dimensions 00:00:00
3. Content Drilldown 00:00:00
4. Landing Pages 00:00:00
5. Exit Pages 00:00:00
6. Events 00:00:00
7. Event Flow Report 00:00:00
8. Working With Events 00:00:00
9. Site Search Report-Part 1-4 00:00:00
10. Behavior Flow Report 00:00:00
11. Site Speed 00:00:00
12. Using Site Speed Search 00:00:00
13. Page Timings 00:00:00
14. Speed Suggestions 00:00:00
15. User Timing Adsense 00:00:00
16. Experiments 00:00:00
17. Inpage Analytics 00:00:00
6: Audience
1. Audience Reports 00:00:00
2. Location Report 00:00:00
3. Language 00:00:00
4. Behavior 00:00:00
5. Frequency Recency 00:00:00
6. Engagement Report 00:00:00
7. Technology Reports 00:00:00
8. Mobile Reporting 00:00:00
9. Demographic Report 00:00:00
10. Interests 00:00:00
11. Visitor Flow Chart 00:00:00
7: Conversions
1. Intro To Module 7 00:00:00
2. Funnel Visualization 00:00:00
3. Goal Flow Report 00:00:00
4. Reverse Goal Path 00:00:00
5. Goal URLs 00:00:00
6. E-commerce Reports 00:00:00
7. Product Performance Reports 00:00:00
8. Transactions Report 00:00:00
9. Time To Purchase Report 00:00:00
10. Multi-Channels Funnels Report 00:00:00
11. Assisted Conversion Report 00:00:00
12. Top Conversion Paths Report 00:00:00
13. Time Log And Path Length Report 00:00:00
14. Attribution Report And Model Comparison Tool 00:00:00
15. Conclusion 00:00:00

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