Your brand identity is more than just your logo. Style guides, marketing material and colour palettes are all part of it, and this is only the beginning. Your brand identity is the sum of how your company seems, feels and communicates with customers. It has an impact on the entire customer experience, as well as how others perceive your reputation and business.
If you don’t understand your customers, you won’t be able to establish a brand identity that resonates with them. So, first and foremost, learn everything there is to know about your primary, secondary and tertiary audiences.
Next, you move on to competition research, find out how are other companies in your industry positioning themselves in terms of visual elements, personalities and themes.
In a nutshell, this course focuses primarily on intermediate to advanced branding strategies for a small business. Its important that you have a basic understanding of branding to successfully understand the content of this course.
Don’t undervalue your company’s most valuable asset. Branding can account for anything from 30 per cent to nearly 50 per cent of a company’s value. This is because well-executed branding transforms your product or service into something unique. In other words, branding is not only relevant but also critical at every stage of your business. It highlights the value you provide to your target market.
Study 365 is a leading online education provider for several accredited organisations. It provides learners an opportunity to take this Certificate in Advanced Branding for Small Businesses – Level 3, one of the best IAP courses. At Study365, we give our fullest attention to learners’ needs and ensure they have the necessary information required to proceed with successful careers.
Our priority is the advancement of knowledge and skills, bound to facilitate everything required to confirm a top-notch education service. We vouch for our learners an exclusive learning experience by paying close attention to each of their unique requirements and coming up with solutions every time. We provide them with state-of-the-art facilities using the latest technology.
The benefits of studying with Study365 are ample. Here are just a few;
Nour Boustani is a multifaceted individual with a background in digital marketing and entrepreneurship. Nour was introduced to this sector as a child when he began working at his family’s candy making business, which played a vital role in his development and helped him to focus in on his essential skills, discover his passion and ultimately become an expert in the sector.
This is a knowledge-based course, and thus, will contain no method of assessment.
Once the course completed, the learners get awarded the certificate of completion for ‘Advanced Branding for Small Businesses - Level 3’ by iAP.
The International Awards for Professionals (iAP) is an awarding body established in 1999 that aims to promote a high educational standard. It hopes to create online education that is trustworthy and credible. It is focused on raising the standards of online education, and ensuring it is accessible to all. The iAP provides accreditation for a range of educational establishments, and monitors and continually develops the educational standards of such institutions. Its globally recognised certifications allow learners to acquire the skills and knowledge needed to gain employment in the chosen fields.
Upon successfully completing this course, learners will have the knowledge and skills to enter the relevant job market with the confidence to explore a wide range of industry-related jobs. You can further study related courses that will open new and existing doors which will pave the way to exciting opportunities. Adding this as a skill set on your resume is beneficial to raise your value. Top employers and organisations will recognise your skills that will enable you to land a generously-paying job. Given below are job titles you can compete for:
|1. Understanding the Core Fundamentals of Solid Branding|
|1.1 Promo – Advanced Branding||FREE||00:04:00|
|1.2 Understanding the Core Fundamentals of Solid Branding||FREE||00:13:00|
|2. Developing a Solid Brand Positioning|
|2.1 Developing a Solid Brand Positioning||00:20:00|
|3. Developing a Solid Brand Visual Presentation|
|3.1 Developing a Solid Brand Visual Presentation||00:21:00|
|4. Developing a Solid Brand Personality|
|4.1 Developing a Solid Brand Personality||00:18:00|
|5. Bonus - Developing a Solid Brand Archetype|
|5.1 Developing a Solid Brand Archetype||00:17:00|
|6. Scaling Your Brand Marketing, Distribution and Product Line|
|6.1 Scaling Your Brand Marketing, Distribution and Product Line||00:24:00|
|7. $198M Brand Case Study|
|7.1 $198M Brand Case Study||00:09:00|
|Completion Certificate Request|
|Completion Certificate Request|
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