Beginners Guide to Microsoft Ads - Level 3

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Overview Microsoft Ads is a pay-per-click (PPC) platform that allows businesses to advertise their goods and services on the Bing …

Overview

Microsoft Ads is a pay-per-click (PPC) platform that allows businesses to advertise their goods and services on the Bing search network as well as its partner networks (Yahoo and AOL). Microsoft Ads is an underrated marketing tool. Digital marketers who are savvy understand that this is a powerful tool for generating qualified leads and conversions. This course is for businesses and individuals who wish to learn about Microsoft Ads. Microsoft advertising remains the strongest competitor to Google Ads in terms of paid search, even though Google Ads is the bigger name with the furthest reach. Your company might profit considerably from a smaller search engine market and face less rivalry when it comes to growing your businesses.

There are numerous benefits to using the platform, like its cost effective, less competition on its keywords, Microsoft search network makes the most of its smaller market share and has advantage of device targeting.

Microsoft Ads certification can benefit individuals and businesses by improving ad campaigns so that they are more relevant, successful and cost-effective. This course is guaranteed to accelerate your learning and your results. Individuals can learn the strategies required to establish a business and then either put their newfound knowledge to use or boost their job chances as well through certification.

Why you should consider taking this course at Study365

Study 365 is a leading online education provider for several accredited organisations.  It provides learners an opportunity to take this certificate in Beginners Guide to Microsoft Ads – Level 3, one of the best IAP courses. At Study365, we give our fullest attention to learners’ needs and ensure they have the necessary information required to proceed with successful careers.  

Our priority is the advancement of knowledge and skills, bound to facilitate everything required to confirm a top-notch education service. We vouch for our learners an exclusive learning experience by paying close attention to each of their unique requirements and coming up with solutions every time. We provide them with state-of-the-art facilities using the latest technology.

The benefits of studying with Study365 are ample. Here are just a few;

  • Informative and secure
  • Expert tutor support
  • Learn at your own pace
  • Versatile and motivated learning
  • A culture of continuous improvement
  • About the Tutor
  • Learning outcomes
  • Whom is this qualification for?
  • Prerequisites to take the course
  • Method of assessment
  • Certification
  • Awarding body
  • Career path & progression

Prof. Paul is a Business Consultant, Psychology & Health Expert, Serial Entrepreneur, CEO, Corporate Trainer, Professional Speaker and Award-Winning University Professor from St. Petersburg, Florida. He has four advanced degrees in a range of specialised fields including business, health and psychology. He has a love and passion for his work and he aims to share his knowledge with others and make them massively successful. Take a course with Prof. Paul, master a skill you never thought possible and transform your life today!

  • This course will improve your business profile
  • Learn to use Microsoft keyword planner for optimal results
  • Learn to use the Microsoft Ads dashboard
  • Develop a visit to my website ad campaign
  • This course is suitable for anyone interested in the subject
  • There are no requirements, everything is explained in full

This is a knowledge-based course, and thus, will contain no method of assessment.

Once the course completed, the learners get awarded the certificate of completion for ‘Beginners Guide to Microsoft Ads - Level 3’ by iAP.

The International Awards for Professionals (iAP) is an awarding body established in 1999 that aims to promote a high educational standard. It hopes to create online education that is trustworthy and credible. It is focused on raising the standards of online education, and ensuring it is accessible to all. The iAP provides accreditation for a range of educational establishments, and monitors and continually develops the educational standards of such institutions. Its globally recognised certifications allow learners to acquire the skills and knowledge needed to gain employment in the chosen fields.

Upon successfully completing this course, learners will have the knowledge and skills to enter the relevant job market with the confidence to explore a wide range of industry-related jobs. You can further study related courses that will open new and existing doors which will pave the way to exciting opportunities. Adding this as a skill set on your resume is beneficial to raise your value.  Top employers and organisations will recognise your skills that will enable you to land a generously-paying job. Given below are job titles you can compete for:

  • Microsoft infrastructure consultant
  • AdWords specialist

Course Curriculum

1. Overview of Microsoft Ads
1.1. Promo – Microsoft Ads Training FREE 00:03:00
1.2. Overview of Microsoft Ads FREE 00:02:00
2. Microsoft Ads Dashboard
2.1 Microsoft Ads Dashboard 00:02:00
3. Campaign Home Overview
3.1 Campaign Home Overview 00:01:00
4. How to Edit Campaign Name and Change Campaign Budget
4.1 How to Edit Campaign Name and Change Campaign Budget 00:03:00
5. Bid Strategies
5.1 Bid Strategies 00:08:00
6. Ad Campaigns
6.1 Ad Campaigns 00:11:00
7. Ad Bids & Optimization
7.1 Ad Bids & Optimization 00:06:00
8. Spy on Your Competitors
8.1 Spy on Your Competitors 00:07:00
9. Set Your Budget & Automate Extensions
9.1 Set Your Budget & Automate Extensions 00:06:00
10. Ad Extension Overview & How TOS #1
10.1 Ad Extension Overview & How TOS #1 00:06:00
11. How to Add Different Types of Extensions
11.1 How to Add Different Types of Extensions 00:06:00
12. Microsoft Ad Editor
12.1 Microsoft Ad Editor 00:06:00
13. Reports
13.1 Reports 00:06:00
Completion Certificate Request
Completion Certificate Request

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