Facebook Ads Beginner to Expert - Level 3
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Overview Facebook Ads Beginner to Expert – Level 3 Course – Facebook has become an essential platform in recent years …
Overview
Facebook Ads Beginner to Expert – Level 3 Course – Facebook has become an essential platform in recent years for interaction as well as advertising. Companies use it to advertise products and services to potential customers and keep existing customers posted about the current happenings. Thus, knowledge about how Facebook ads work has become a key factor to have a successful online business. The course is designed to teach you the learner how to promote products and services on the platform.
The Facebook Ads Beginner to Expert Course will start off with the basics of advertising and then move on to more advanced concepts such as campaign hierarchy and its objectives to gain an understanding on how trends can be utilised to advertise on Facebook.
Concepts and tools such as audience insights tool, advanced Facebook targeting strategy and scaling Facebook Ads will be delivered in the course secret hacks that you can use for detailed targeting.
Why You Should Consider Taking this Course at Study365?
The Facebook Ads Beginner to Expert Course is brought to you by Study365 which will help generate more revenue for your business and promoting your brand. We pride ourselves in providing learners with the best learning experience and this course with video tutorials aim to help learners get the right headstart!
Our priority is on the advancement of knowledge and skills, we are bound to facilitate everything required to confirm a top-notch education service. We vouch for an exclusive learning experience by paying close attention to each of their unique requirements and coming up with solutions every time. We provide them with state-of-the-art facilities using the latest technology.
- About the Tutor
- Learning Outcomes
- Who is this course for?
- Entry Requirements
- Method of Assessment
- Certification
- Awarding Body
- Career Path & Progression
Juan Galvan is a visionary, marketer and digital entrepreneur. He has been effective in enabling digital businesses to reach the next level of success. He believes in continued education and wants to share his extensive knowledge and experience as a coach, consultant and strategist with others. He aims to enable learners to expand their skill set in digital marketing, web development, programming and e-commerce. Juan Galvan will guide you to make critical business decisions, develop unique ways to deliver products in the marketplace and have clarity and confidence in your business.
- Understand how to install and use Facebook Pixel
- Learn about campaign hierarchy and campaign objectives
- Delve into the advanced Facebook targeting strategy
- Familiarise with hacks to unlock more detailed targeting
- Identify how to scale Facebook Ads
This course is recommended for,
- Entrepreneurs
- Home-based Businesses
- Online Marketers
- Learners should be over the age of 16
- A sound educational background is recommended
This is a knowledge-based course, and thus, will contain no method of assessment.
Upon the successful completion of the course, learners will be awarded an accredited Certificate of Completion for Facebook Ads Beginner to Expert - Level 3 by iAP.
The International Awards for Professionals (iAP) is an awarding body established in 1999 that aims to promote a high educational standard. They hope to create online education that is trustworthy and credible. They are focused on raising the standards of online education, and ensuring it is accessible to all. The iAP provides accreditation for a range of educational establishments, and monitors and continually develops the educational standards of such institutions. Their globally recognised certifications allow learners to acquire the skills and knowledge needed to gain employment in the chosen fields.
Facebook Ads Beginner to Expert - Level 3 Certificate will you for working in digital marketing. You can study further on related courses that will open the door to new and exciting opportunities. Your skills will be recognised by top employers and organisations that will enable you to land a generous-paying job, gain plenty of benefits, and a wide array of opportunities. Given below are job titles you can compete for with additional qualifications along with the average UK salary per annum according to https://www.glassdoor.com.
- Social Media Manager £49K (approximately)
- Marketing Manager £64K (approximately)
- General Manager £78K (approximately)
Course Curriculum
| 1. Facebook Ads Mastery Introduction | |||
| 1.1. Facebook ads mastery outline | FREE | 00:02:00 | |
| 1.2. Facebook ads overview | FREE | 00:14:00 | |
| 1.3. Local business facebook ads formula | FREE | 00:14:00 | |
| 1.4. The 7 principles of influence | FREE | 00:08:00 | |
| 1.5. The value ladder | 00:05:00 | ||
| 1.6. 5 stages of market sophistication | 00:11:00 | ||
| 1.7. Finding your ideal customer | 00:05:00 | ||
| 1.8. Digital marketing kpi’s | 00:07:00 | ||
| 2. Facebook Ads Foundations | |||
| 2.1. Business manager overview | 00:08:00 | ||
| 2.2. Ads manager walkthrough | 00:13:00 | ||
| 2.3. Facebook pixel setup walkthrough | 00:08:00 | ||
| 2.4. Get access to competitors facebook ads | 00:03:00 | ||
| 2.5. Facebook ads policy | 00:03:00 | ||
| 3. Creating Profitable Facebook Ads | |||
| 3.1. Traffic campaign ad setup | 00:12:00 | ||
| 3.2. Setting ad budget and schedule | 00:04:00 | ||
| 3.3. Clicks campaign to conversions | 00:06:00 | ||
| 3.4. Conversion campaign ad setup | 00:04:00 | ||
| 3.5. Page post campaign setup | 00:07:00 | ||
| 3.6. Traffic and ppe ads stacking | 00:09:00 | ||
| 3.7. Lead gen ads | 00:07:00 | ||
| 3.8. How to create video ads | 00:03:00 | ||
| 3.9. Facebook ads for ecommerce and dropshipping | 00:08:00 | ||
| 3.10. Facebook audience research tool | 00:27:00 | ||
| 3.11. How to get results for any niche | 00:24:00 | ||
| 3.12. Facebook copy templates | 00:10:00 | ||
| 3.13. Facebook ads naming structure part 1 | 00:03:00 | ||
| 3.14. Campaign, adset, ad naming structure | 00:04:00 | ||
| 3.15. Facebook cbo overview | 00:06:00 | ||
| 4. Creating Custom Facebook Audiences | |||
| 4.1. Facebook retargeting overview | 00:05:00 | ||
| 4.2. Facebook retargeting audiences | 00:17:00 | ||
| 4.3. Creating lal audiences | 00:03:00 | ||
| 4.4. Best types of retargeting audiences | 00:05:00 | ||
| 4.5. Creating audiences from customer list | 00:04:00 | ||
| 4.6. Secret way to unlock hidden audiences | 00:06:00 | ||
| 5. Facebook Ads Optimizing + Scaling | |||
| 5.1. Facebook ads performance metrics | 00:07:00 | ||
| 5.2. Facebook ads split testing | 00:04:00 | ||
| 5.3. How to scale facebook ads | 00:06:00 | ||
| 5.4. Facebook roas calculator | 00:06:00 | ||
| Completion Certificate Request | |||
| Completion Certificate Request | |||
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