Introduction To Business Branding - Level 3

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Overview Branding is a way of identifying your business. It is how your customers recognise and experience your business. Building …


Branding is a way of identifying your business. It is how your customers recognise and experience your business. Building a strong brand is crucial for success in today’s competitive world of marketing and advertising. Branding entails creating a captivating, favourable and long-lasting image of your company that evokes an emotional response from your customers. The power of your firm’s brand could make the difference between battling for recognition and sales, and flourishing as a vibrant, best-in-class company.

Lack of basic business skills and expertise, following incorrect information, ignorance with regard to not conducting market and competitive research, inefficient processes, and a lack of marketing plan are some of the common mistakes people make when they first start out.

The main goal of this course is to help you handle those challenges and prevent making as many mistakes as possible; it’s your go-to guide for laying a solid foundation while reducing risk.

This course will help you create a clear and concise brand strategy and then guide you to execute it effectively and thoroughly.

Why you should consider taking this course at Study365

Study 365 is a leading online education provider for several accredited organisations.  It provides learners an opportunity to take this Certificate in Introduction To Business Branding – Level 3, one of the best IAP courses. At Study365, we give our fullest attention to learners’ needs and ensure they have the necessary information required to proceed with successful careers.  

Our priority is the advancement of knowledge and skills, bound to facilitate everything required to confirm a top-notch education service. We vouch for our learners an exclusive learning experience by paying close attention to each of their unique requirements and coming up with solutions every time. We provide them with state-of-the-art facilities using the latest technology.

The benefits of studying with Study365 are ample. Here are just a few;

  • Informative and secure
  • Expert tutor support
  • Learn at your own pace
  • Versatile and motivated learning
  • A culture of continuous improvement
  • About the Tutor
  • Learning outcomes
  • Whom is this qualification for?
  • Prerequisites to take the course
  • Method of assessment
  • Certification
  • Awarding body
  • Career path and progression

Nour Boustani is a multifaceted individual with a background in digital marketing and entrepreneurship. Nour was introduced to this sector as a child when he began working at his family’s candy making business, which played a vital role in his development and helped him to focus in on his essential skills, discover his passion and ultimately become an expert in the sector.

  • Develop a clear understanding how clients buy, allowing you to create a unique USP that caters to their unmet wants, requirements and desires
  • Gain in-depth understanding of how to market and sell your product
  • Confidently develop and execute business strategies for your business
  • Learn to plan and design efficient operational processes to run your business
  • Aspiring entrepreneurs who need a guide to plan their new start-ups
  • Small business owners
  • Business consultants 
  • Learners should have basic understanding of business and branding

This is a knowledge-based course, and thus, will contain no method of assessment.

Once the course completed, the learners get awarded the certificate of completion for ‘Introduction To Business Branding - Level 3’ by iAP.

The International Awards for Professionals (iAP) is an awarding body established in 1999 that aims to promote a high educational standard. It hopes to create online education that is trustworthy and credible. It is focused on raising the standards of online education, and ensuring it is accessible to all. The iAP provides accreditation for a range of educational establishments, and monitors and continually develops the educational standards of such institutions. Its globally recognised certifications allow learners to acquire the skills and knowledge needed to gain employment in the chosen fields.

Upon successfully completing this course, learners will have the knowledge and skills to enter the relevant job market with the confidence to explore a wide range of industry-related jobs. You can further study related courses that will open new and existing doors which will pave the way to exciting opportunities. Adding this as a skill set on your resume is beneficial to raise your value.  Top employers and organisations will recognise your skills that will enable you to land a generously-paying job. Given below are job titles you can compete for:

  • Business consultants
  • Business development managers
  • Entrepreneurs

Course Curriculum

1. Introduction
1.1 Promo – Branding Course FREE 00:03:00
1.2 7 Goals and 5 Steps to Building Your Successful Brand FREE 00:05:00
1.3 What is Branding? 00:03:00
1.4 Brand Experience Process 00:06:00
1.5 Price Competition vs Branding Strategy 00:07:00
2. Branding Strategy
2.1 Deciding Your Brand Type 00:03:00
2.2 Designing Your Brand Strategy 00:06:00
2.3 Creating a Strong USP for a Specific Audience 00:10:00
2.4 Define Your Brand Vision and Mission 00:04:00
2.5 Communicate Through a Meaningful Story 00:05:00
3. Brand Personality
3.1 Understanding Consumers’ Desires and Needs 00:03:00
3.2 Creating a Strong Brand Personality 00:02:00
3.3 Brands Archetypes : 1.Innocent – 2.Explorer – 3.Sage 00:04:00
3.4 Brands Archetypes : 4.Hero – 5.Outlaw – 6.Caregiver 00:04:00
3.5 Brands Archetypes : 7.Magician – 8.Ruler – 9.Regular Brand 00:04:00
3.6 Brands Archetypes : 10. Creator – 11.Lover – 12.Jester 00:04:00
4. Visuals & Design
4.1 The Art of Logo Design and Colors 00:07:00
4.2 The Art of Brands Photography 00:03:00
4.3 Putting it All Together : Case Study – Honest Tea 00:03:00
5. The End
5.1 Bonus : 11 Core Principles for Creating Successful Brands 00:07:00
5.2 Conclusion 00:01:00
Completion Certificate Request
Completion Certificate Request

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