Menu
  • No products in the basket.

SEO & Social Media Marketing

0( 0 REVIEWS )
143 STUDENTS
Overview Unlock the potential Google, Facebook and YouTube has to offer! Harness the power of social media platforms to promote …

Overview

Unlock the potential Google, Facebook and YouTube has to offer! Harness the power of social media platforms to promote your business, make your company visible and gain the recognition you deserve. This is an exclusive and comprehensive course designed to take you from a newbie to a professional! The SEO & Social Media Marketing is a fundamental master guide that is critical to your success in the digital marketing industry. Aspiring or currently employed social media marketers, managers and SEO strategists will learn what actions make you profitable, boost sales and make your presence online powerful. From learning how to go viral, to mastering Facebook, Twitter and YouTube primarily, while being introduced to additional social platforms, this course in Social Media Marketing will make you an expert in this competitive industry.

If you want to gain an introduction to SEO, learn how SEO applies to varying levels of businesses and how to a local business and, SEO & Social Media Marketing  will walk you through everything you need to know to become effective in developing SEO strategies. Whether you are new to this niche or have relative knowledge, this Social Media Marketing course is geared for all levels of learners with different capabilities.

Do you want to learn how to be smart with SEO? Optimise SEO, how to use SEO tools, learn about off-page SEO and ranking higher with successful search engine optimisation, SEO & Social Media Marketing is an excellent starting point. This is an in-demand skill often required by recruiters and this course provides the opportunity to upskills yourself and become proficient in SEO and social media marketing.

Why You Should Consider Taking this Course at Study365?

Study365 is a leading online provider for several accrediting bodies, and provides learners the opportunity to take this exclusive SEO & Social Media Marketing course.  At Study365, we give our fullest attention to learners’ needs and ensure they are equipped with the relevant skills and knowledge which they can take into their workplace, or apply in a given scenario. The course is well-structured and organised and offers learners the luxury of time to truly grasp these concepts. Learners who register with Global Edulink will be provided with the necessary material, tutorials, qualified course instructor and multiple free resources which include Free CV writing pack, Totum Card and Student ID card that makes you eligible for amazing offers and discounts at cinemas, gym memberships, the library, restaurants and high-end retail stores along with Free career support and course demo to make your learning experience enriching and more rewarding.

  • What Will I Learn?
  • Who is this Course for?
  • Entry Requirements      
  • Method of Assessment
  • Certification 
  • Awarding Body
  • Progression and Career Path
  • Learn powerful SEO and social media strategies often used by professional marketers
  • Understand keyword research and why it is integral for search engine optimisation in order to get ranked on popular search engines
  • Learn how to avoid common mistakes made by new entrepreneurs and marketers as they grapple for the first time with social media marketing
  • Learn step by step SEO strategies from beginner to advanced level
  • Be smart about SEO and acquire the skills to apply additional SEO strategies to get ranked higher and gain authority with Google
  • Online Marketers
  • Digital Marketers
  • SEO Strategists
  • Social Media Marketers
  • Social Media Managers
  • Content Creators
  • Advertisers
  • Business Owners
  • Entrepreneurs
  • Learners must be over the age of 16 and have a basic knowledge of English Language, Maths and ICT.
  • A sound educational background is an added advantage.

In order to qualify in SEO & Social Media Marketing, learners will have to complete the following.

  • Format: An online exam based on multiple questions
  • Number of Questions: 30
  • Results: Immediate

Learners who complete the SEO & Social Media Marketing course will be awarded a Certificate by CPD & iAP. Gaining this qualification will enable learners to improve productivity and be more competitive in their chosen field.

CPD is a leading awarding body in the United Kingdom that meets an excellent standard of high quality education. CPD is committed towards the enhancement of proficiency and personal skills in order to develop learners’ skills and abilities. CPD ensures that both practical and academic qualifications assist individuals to re-skill or up-skill and maintain a competitive advantage in their chosen industry.

Once you successfully qualify in SEO & Social Media Marketing, this CPD & iAP accredited certificate will prepare you to demonstrate your skills in effective social media marketing strategies, and make you a highly valued candidate for a range of potential marketing and digital enterprises. You can use this certification to exercise your expertise in E- commerce and SEO and become a recognised Digital Marketer or Social Media Strategist. You can continue to study further in this area and advance in your academic education.  You can earn up to £44,000 for the role of Social Media Manager and progress to higher earning potential with experience. Given below are job roles that you will be eligible for;

  • Digital Marketer (Up to £53,000)
  • SEO Strategist (Up to £42,500)

Course Curriculum

Course Introduction: Watch This First To Understand What You Get From The Course
Marketing Strategies course welcome and let’s begin 00:00:00
SEO introduction. Starting with keyword research
Breaking down our SEO steps into three phases 00:00:00
Long tail vs. short tail SEO keywords 00:00:00
Introduction to the Google keyword tool 00:00:00
Example of my own keyword research and thinking outside the box 00:00:00
Google voice SEO & Answer- box seo 00:00:00
Three other SEO keyword tools – just to give you more options 00:00:00
Keyword density vs. keyword stuffing and tools to correctly manage it 00:00:00
13- step keyword research checklist 00:00:00
Gray hat SEO, when keyword stuffing is ok and when not to do it 00:00:00
Creating a full list of keywords to rank for and tracking them 00:00:00
Keywords exercise & test to further cement this part of SEO knowledge 00:00:00
Final keyword tests’s answers to see how I think about the keywords 00:00:00
Strategies for popular business types & first time marketer mistakes
Section introduction – how SEO applies to YOUR business 00:00:00
Ecommerce example for SEO 00:00:00
How to promote a local service 00:00:00
Set up your webmaster tool from Google
Setting up your Google Search Console – formerly known as Webmaster Tools 00:00:00
Creating your sitemap.xml 00:00:00
Submitting new URLs and checking for page status and indexing 00:00:00
Where your pages are ranking and page/query performance 00:00:00
Google Analytics introduction 00:00:00
On-Page SEO to get a high click-through rate from the search result page
On-page SEO introduction 00:00:00
Influencing SEO ranking with intent-match strategy 00:00:00
Advanced SEO: Example of using Micro-formats and have HTML generated for you 00:00:00
Writing enticing Meta tags to increase Google search result page clickthrough 00:00:00
On page SEO: Beginner to savvy and advanced strategies
How to set up the Yoast plugin for SEO 00:00:00
Setting your meta tags with Yoast in WordPress or directly in HTML 00:00:00
ADVANCED inner-page links: From a page to same page! Extra SEO boost 00:00:00
September 2019 No-follow update and the new UGC and Sponsored attributes 00:00:00
Title tooltip tag 00:00:00
Image ALT tag for SEO 00:00:00
Cornerstone SEO pages that get shared more and ranked better 00:00:00
Website load speed plugin 00:00:00
Automatically translate your site, rank in other languages & get more traffic 00:00:00
Insights on content from MarketMuse co-founder, me & content tool introduction 00:00:00
Revive Old Posts plugin for social sharing, scheduling & SEO boost 00:00:00
Off-page SEO and smart SEO
Off-page SEO section introduction 00:00:00
SEO factors from Google search: What will make you rank higher in Google search 00:00:00
Google SEO for new websites & Google Citations 00:00:00
How to get links on Wikipedia 00:00:00
8 ways to get good links by getting publicity 00:00:00
What makes a link good for SEO 00:00:00
Guest-blogging for SEO – how to do it properly 00:00:00
Link-begging introduction. The brute-force approach that will never stop working 00:00:00
Script for cold emailing (link-begging) for backlink requests 00:00:00
Competitor link research 00:00:00
Google September 2019 update – penalizing some linking strategies 00:00:00
Common SEO mistakes to avoid
Common SEO mistakes: Don’t make these 00:00:00
SEO tools
SEOQuake Chrome plugin to research competition 00:00:00
Competitor link research with SerpStat SEO tool 00:00:00
SEO KeywordOptimizer tool for on-page text optimization 00:00:00
Additional SEO strategies to rank higher and be smarter about SEO
Google SEO trends for 2020 and what to focus on 00:00:00
Advanced intent-match boosting strategy for ranking higher in Google search 00:00:00
NEW: Powerful white-hat SEO strategy that almost no one talks about 00:00:00
How to rank almost any page in Google top-10 00:00:00
Leveraging recommendation algorithms 00:00:00
How to prioritize your SEO efforts per page 00:00:00
Common question: Should you have a blog? 00:00:00
Is your site set up for SEO? 00:00:00
Combining on-page SEO and sales copywriting
Introducing on-page SEO and combining it with sales copywriting 00:00:00
CHECKLIST: Sales page conversion checklist to boost sales in addition to SEO 00:00:00
EXAMPLE of a sales page that balances SEO and conversion optimization 00:00:00
How to increase sales by adding scarcity 00:00:00
Different way of looking at things for a moment
Ranking factor myths from Google staff 00:00:00
Setting up your website
How to set up your website professionally and on your own 00:00:00
How to choose a domain name 00:00:00
Social media marketing fundamentals and good practises
Social media marketing introduction 00:00:00
Social media marketing mistakes 00:00:00
Social media marketing exercise that can get you significant traffic 00:00:00
Creating your own show on social media
Why a show – some students get confused 00:00:00
Introduction to building your own show 00:00:00
Advanced content repurposing with strategies that work today & in the future 00:00:00
Goals for your show 00:00:00
Monetization for your show 00:00:00
Deciding on a solo show or a show with guests 00:00:00
Topic coverage: Evergreen vs. current topics 00:00:00
Example of a site that is newsy and evergreen 00:00:00
What you can outsource for a show 00:00:00
Daily, monthly or weekly show 00:00:00
Introducing live shows for maximum engagement and sales 00:00:00
Live YouTube show or live Facebook show
Introduction to the section: Live shows on YouTube Live, Facebook Live, etc 00:00:00
Encoding software for live streaming and mobile options 00:00:00
How to set up your encoding software settings 00:00:00
Restream.io 00:00:00
Setting your bit rate and resolution correctly for perfect streaming 00:00:00
How to go live on YouTube and Facebook 00:00:00
Tips for a successful live show 00:00:00
Brief introduction to a few additional social platforms
Quora marketing to get immediate traffic to your website and videos 00:00:00
Reddit 00:00:00
Forums 00:00:00
Writing headlines to get social and SEO attention
How to get higher social media post click-throughs by writing better headlines 00:00:00
Headline exercise 00:00:00
Extra strategies to maximize your referrals and sharing
How to get three different types of business referrals 00:00:00
Net promoter score 00:00:00
Twitter marketing
Twitter marketing section introduction 00:00:00
Branding your Twitter page like a professional 00:00:00
What to do on Twitter on day 1 00:00:00
Tweet formula: How much and what types of content to tweet 00:00:00
Using hashtags in your social media updates 00:00:00
Twitter: How to consistently rank in hashtag searches & automate it w/WordPress 00:00:00
NEW! Ideal tweet length to maximize engagement and retweets 00:00:00
NEW! Ideal number of hashtags to use in a tweet to amplify sharing & engagement 00:00:00
Best days and times to tweet 00:00:00
Make your own business hashtag 00:00:00
Twitter chats – beyond just hashtags – or advanced hashtags 00:00:00
Facebook marketing
Facebook marketing section introduction 00:00:00
How to sell using existing groups on Facebook 00:00:00
Facebook groups vs. Facebook business pages vs. Fan pages 00:00:00
How the Facebook algorithm works 00:00:00
How to make engagement beget more engagement 00:00:00
Easiest Facebook marketing: From your own personal page 00:00:00
How Facebook is becoming the new LinkedIn 00:00:00
Facebook groups
What kind of groups you can sell from locally 00:00:00
Starting to use local Facebook groups 00:00:00
How to post products for sale 00:00:00
Joining a BUY/SELL group 00:00:00
Results of my own posting – case study 00:00:00
Setting up your Facebook page
Facebook page section introduction 00:00:00
Beginning to set up your Facebook page 00:00:00
Page banner size 00:00:00
Setting the brand image 00:00:00
Creating a store on your Facebook page 00:00:00
2 EXAMPLES of well-run Facebook pages for two different types of businesses 00:00:00
How to go viral on Facebook
Explaining the viral coefficient formula 00:00:00
Viral coefficient calculator 00:00:00
Ads having a role in virality 00:00:00
How to use viral memes to go viral and boost sharing
Introduction to using memes 00:00:00
How to begin finding viral memes to post on your social media 00:00:00
How to create your own image memes in minutes and for free 00:00:00
How to create your own gifs to go viral 00:00:00
YouTube marketing
YouTube section introduction 00:00:00
How a professional would approach promotion of a single YouTube video 00:00:00
YouTube SEO introduction 00:00:00
YouTube On-Page SEO 00:00:00
Introducing the YouTube recommendation algorithm 00:00:00
Strategy for getting views from the YouTube recommendation algorithm 00:00:00
Special plugin to get insights on your and competitors videos on YouTube 00:00:00
How to get more views on YouTube I 00:00:00
How to get more views on YouTube II 00:00:00
Overview of my YouTube channel to give you ideas for how you can grow on YouTube 00:00:00
What to do when you first begin your YouTube channel 00:00:00
Client case study: Choosing a YouTube influencer niche and monetizing it 00:00:00
Social media marketing calendar
Section introduction – creating a social media marketing calendar and beyond 00:00:00
Overview of potential goals and strategies 00:00:00
Social media marketing calendar 00:00:00
Giving each day a pre-planned theme 00:00:00
Once you have a calendar, steps to ease into outsourcing & prerequisites 00:00:00
Automation vs. outsourcing vs. being present vs. all of the above 00:00:00
How long each type of posing takes 00:00:00
When you should not have a social media calendar 00:00:00
Expanding into a full marketing calendar 00:00:00
Email marketing and autoresponder introduction & basic concepts
Email marketing 00:00:00
Discussing MailChimp and pros and cons of other email marketing providers 00:00:00
Designating a list 00:00:00
Getting HTML snippets and codes to place your email sign up forms on your site 00:00:00
Creating the autoresponder 00:00:00
Creating a sequence of emails 00:00:00
Your giveaway offer 00:00:00
For e-commerce and selling products
How to sell products online and offline 00:00:00
Selling products in brick and mortar stores 00:00:00
Affiliate marketing section
Affiliate marketing 00:00:00
Good parts of affiliate marketing 00:00:00
Event marketing strategy section
Leverage events for almost any business & How to do event marketing 00:00:00
Selling books and other products on Amazon
Section introduction 00:00:00
How to write a book to become a best seller even if you are a bad writer 00:00:00
Most effective ways to promote your book on Amazon 00:00:00
Amazon Kindle keyword research, categories and search I 00:00:00
Amazon Kindle keyword research, categories and search II 00:00:00
NEW! Amazon SEO ranking factors 00:00:00
What I did to become a 3-time bestseller & generate spikes of book sales 00:00:00
Briefly About Paid Ads since This Course In On Free Marketing Strategies
Ads overview: Facebook vs. LinkedIn vs. YouTube vs. Google Ads 00:00:00
Introduction To Marketing: Beginners Please Watch This First
Marketing fundamentals section introduction 00:00:00
Seth Godin and the concept of the Purple Cow 00:00:00
Should you do a free or discounted consultation call? 00:00:00
NEW! How to identify your target market 00:00:00
EXERCISE to get to know your target market more deeply 00:00:00
Sales funnel: How to identify, optimize, and improve your sales funnel 00:00:00
A/B testing and how to increase conversion rates & relation to sales funnels 00:00:00
How to create free infographics to make more engaging social and blog post
Free site to get extra free images and infographics 00:00:00
How to create your infographic so you can make more attractive posts 00:00:00

Students feedback

N.A

Avarage rating ()
5 Star
4 Star
3 Star
2 Star
1 Star

No Reviews found for this course.

Contact Us

Certificate Code

Secure Payment
top
Copyright © 2020 -Study365 - All rights reserved.
WhatsApp chat