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Would you like a well-paid job with progression?

If you choose advertising or marketing there is clear progression, which makes it a great career path to choose. Begin as an Advertising or Marketing Executive and you could work your way up to become a Senior Director earning up to £80,000.

This Advertising and Marketing course offers the opportunity to develop the creativity, knowledge, and skills to deliver successful global campaigns, in preparation for a career in the creative industries.

This course covers topics such as buyer behaviour, brand development, the advertising process, media planning and global marketing. Learners will develop a comprehensive understanding of the role of advertising and marketing in business and society. You will have the opportunity to apply marketing techniques at both the strategic and operational levels, to implement creative advertising strategies and to develop an understanding of the importance of marketing and advertising in meeting business objectives

Learning with Study365 has many advantages. The course material is delivered straight to you and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand.

This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests, and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months).

Who is it for?

  • This course is ideally suited to anyone hoping to work in advertising or marketing.
  • This course would also be helpful to business owners who wish to learn more about advertising and marketing.

Course Description:

This online training course is comprehensive and designed to cover the key topics listed under the curriculum. This course has been designed for 8 guided learning hours.

Course Duration:

You will have 12 Months access to your online study platform from the date you purchased the course. The course is self-paced so you decide how fast or slow the training goes. You can complete the course in stages revisiting the training at any time.

Method of Assessment:

At the end of the course, learners will take an online multiple choice question assessment test. The online test is marked straight away, so you will know immediately if you have passed the course.

Certification:

Successful candidates will be awarded a certificate for “Advertising & Marketing Diploma”.

Entry Requirement:

  • Learners must be age 16 or over and should have a basic understanding of the English Language, numeracy, literacy, and ICT.

Career Path:

This training course could help you become a:

  • Marketing Executive
  • Advertising and Sales Executive
  • Marketing Manager
  • Business Development Manager
  • Digital Marketing Manager
  • Advertising Manager
  • Communications Manager
  • Brand Manager
  • Market Researcher
  • Marketing Consultant

Course Curriculum

1: Introduction to Marketing
Introduction to Marketing 00:32:00
2: Marketing Strategies for Competition
Marketing Strategies for Competition 00:41:00
3: Analysis of Marketing Environment
Analysis of Marketing Environment 00:30:00
4: International Marketing Strategies
International Marketing Strategies 00:26:00
5: Consumer Behaviour
Consumer Behaviour 00:54:00
6: Marketing and Market Research
Marketing and Market Research 00:30:00
7: Market Segmentation
Market Segmentation 00:48:00
8: Marketing Mix
Marketing Mix 00:34:00
9: Product Life Cycle
Product Life Cycle 00:23:00
10: Marketing Channel and Supply Chain
Marketing Channel and Supply Chain 00:36:00
11: Promotion
Promotion 00:27:00
12: Advertising
Advertising 00:16:00
13: Customer Relationship
Customer Relationship 00:10:00
14: Sales Promotion
Sales Promotion 00:24:00
15: Selling
Selling 00:14:00
16: Pricing Strategies
Pricing Strategies 00:42:00
Recommended Books
Recommended Books – Marketing and Advertising 00:00:00
Mock Exam
Mock Exam : Advertising & Marketing Diploma 00:30:00
Final Exam
Exam : Advertising & Marketing Diploma 00:20:00

Course Reviews

5

5
1 ratings
  • 5 stars1
  • 4 stars0
  • 3 stars0
  • 2 stars0
  • 1 stars0
  1. Good Course

    5

    Enjoyed the course and it certainly has given me a good understanding of marketing.

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Course Reviews

  • Office Administration & Skills Diploma

    Great Course Very Easy to Follow 4

    All the videos broke up on occasions. Easier reading method such as two continuous pages as with Microsoft Word would have been better
    Default avatar
    Alastair Jinks
  • Digital Marketing Training

    Digital marketing course 3

    Mostly good: accessible, straightforward to understand, but giving enough detailed info to make you think you are learning. However, sometimes more detail on "how to do it" rather than "what you have to do" would have been good. Also, three enquiries about how to access support materials (as advertised) went either unanswsered or unsatisfactorily answered. I still have not received them.
    Default avatar
    andrew




Address: Study365, 406 White Horse Lane, London E1 3FY
Phone: 0203 874 9355​
Email: support@study365.co.uk

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