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Overview : 

Marketing is a huge industry today, and if you want a well-paid career with plenty of room for progression, this certificate in PPC Marketing is for you! There are many techniques that can be employed by marketing professionals, and pay per click PPC marketing is one of them, and involves placing ads on websites, and paying the host website when the ad is clicked. It can be an extremely helpful and effective marketing strategy, and this Certificate in PPC Marketing course will teach you all the fundamentals!

Learning with Study 365 has many advantages. The course material is delivered straight to you and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand.

This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests, and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months).

What will I learn?

  • Learn how to set up a Google AdWords account to improve your views
  • Understand keyword selection, and how to choose the best keywords
  • Learn pay per click mistakes so you can avoid them and improve your performance
  • Understand the right approach to pay per click advertising

Course Description:

This online training course is comprehensive and designed to cover the key topics listed under the curriculum.

Course Duration:

You will have 12 Months access to your online study platform from the date you purchased the course. The course is self-paced so you decide how fast or slow the training goes. You can complete the course in stages revisiting the training at any time.

Method of Assessment:

At the end of the course, learners will take an online multiple choice question assessment test. The online test is marked straight away, so you will know immediately if you have passed the course.


Successful candidates will be awarded a Certificate in PPC Marketing – Level 3.

Entry Requirement:

Learners must be age 16 or over and should have a basic understanding of the English Language, numeracy, literacy, and ICT.

Career Path:

The average salary of a Marketing Executive in the UK is £23,000 (payscale.com) and this goes up with experience. You could work in a number of roles with this certificate, including:

  • Marketing Executive
  • Marketing Assistant
  • Marketing Associate
  • Advertising Assistant
  • Advertising Coordinator


Still not convinced?

Download our course brochure & learn more about this course.

Course Curriculum

1: Introduction
1. Introduction 00:00:00
Why this module? 00:00:00
2: Pay per Click Mistakes
2. Pay per Click Mistakes 00:00:00
Inconsistency in marketing campaigns, Ad groups and Landing pages 00:00:00
Keyword match-type error 00:00:00
Lack of ads comparison 00:00:00
Account Ignorance 00:00:00
Disorganization of the account 00:00:00
3: Google AdWords
3. Google AdWords 00:00:00
Ad groups, keywords, ads and landing pages relationship 00:00:00
Different Keywords 00:00:00
Broad match 00:00:00
Modified broad match 00:00:00
Phrase match 00:00:00
Exact match 00:00:00
Negative match 00:00:00
4: Return on Investment
4. Return on Investment 00:00:00
Achieving Positive ROI 00:00:00
5: Keywords Selection
5. Keywords Selection 00:00:00
Marketing Goals 00:00:00
Budget Planning 00:00:00
Tracking Lead 00:00:00
Marketing Goals and AdWords Bidding Options 00:00:00
6: The Right Keywords
6. The Right Keywords 00:00:00
Step 1 – Seed keywords 00:00:00
Step 2 – List of Keyword Expansion 00:00:00
Step 3 – People Phrases 00:00:00
Step 4 –Thematic grouping of Keywords 00:00:00
Step 5 – Defining ad groups 00:00:00
7: Pay per Click Advertising Approach
7. Pay per Click Advertising Approach 00:00:00
Campaign Process 00:00:00
Search ads vs. Display ads 00:00:00
8: Setting up Google AdWords Account
8. Setting up Google AdWords Account 00:00:00
Adwords campaign 00:00:00
Ad Group Creation 00:00:00
Ads writing 00:00:00
Ad Extensions 00:00:00
Creating a Landing Page 00:00:00
Create Conversion Tracking For Each Marketing Goal 00:00:00
Website 00:00:00
App 00:00:00
Phone Calls 00:00:00
Import 00:00:00
9: Optimization of Account Performance
9. Optimization of Account Performance 00:00:00
Optimisation Goals 00:00:00
Optimisation schedule 00:00:00
10: Advertising Scope
10. Advertising Scope 00:00:00
11: Next Step
11. Next Step 00:00:00
Mock Exam
Mock Exam : Certificate in PPC Marketing – Level 3 00:40:00
Final Exam
Exam : Certificate in PPC Marketing – Level 3 00:40:00

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CPD Membership No: 10582

Study independently accredited and recognised CPD courses. Gain your certification today.

cvAll students enrolled with STUDY365 are entitled to a CV Writing and Interview Skills Pack, which includes CV templates, cover letter guidance, and advice for interviews.

cvIf you need career support STUDY365 is here for you. We provide excellent career support through our Career Support Service.


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