Marketing is a huge industry today, and if you want a well-paid career with plenty of room for progression, this certificate in PPC Marketing is for you! There are many techniques that can be employed by marketing professionals, and pay per click PPC marketing is one of them, and involves placing ads on websites, and paying the host website when the ad is clicked. It can be an extremely helpful and effective marketing strategy, and this Certificate in PPC Marketing course will teach you all the fundamentals!
Learning with Study 365 has many advantages. The course material is delivered straight to you and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand.
This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests, and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months).
What will I learn?
- Learn how to set up a Google AdWords account to improve your views
- Understand keyword selection, and how to choose the best keywords
- Learn pay per click mistakes so you can avoid them and improve your performance
- Understand the right approach to pay per click advertising
This online training course is comprehensive and designed to cover the key topics listed under the curriculum.
You will have 12 Months access to your online study platform from the date you purchased the course. The course is self-paced so you decide how fast or slow the training goes. You can complete the course in stages revisiting the training at any time.
Method of Assessment:
At the end of the course, learners will take an online multiple choice question assessment test. The online test is marked straight away, so you will know immediately if you have passed the course.
Successful candidates will be awarded a Certificate in PPC Marketing – Level 3.
Learners must be age 16 or over and should have a basic understanding of the English Language, numeracy, literacy, and ICT.
The average salary of a Marketing Executive in the UK is £23,000 (payscale.com) and this goes up with experience. You could work in a number of roles with this certificate, including:
- Marketing Executive
- Marketing Assistant
- Marketing Associate
- Advertising Assistant
- Advertising Coordinator
|Why this module?||00:00:00|
|2: Pay per Click Mistakes|
|2. Pay per Click Mistakes||00:00:00|
|Inconsistency in marketing campaigns, Ad groups and Landing pages||00:00:00|
|Keyword match-type error||00:00:00|
|Lack of ads comparison||00:00:00|
|Disorganization of the account||00:00:00|
|3: Google AdWords|
|3. Google AdWords||00:00:00|
|Ad groups, keywords, ads and landing pages relationship||00:00:00|
|Modified broad match||00:00:00|
|4: Return on Investment|
|4. Return on Investment||00:00:00|
|Achieving Positive ROI||00:00:00|
|5: Keywords Selection|
|5. Keywords Selection||00:00:00|
|Marketing Goals and AdWords Bidding Options||00:00:00|
|6: The Right Keywords|
|6. The Right Keywords||00:00:00|
|Step 1 – Seed keywords||00:00:00|
|Step 2 – List of Keyword Expansion||00:00:00|
|Step 3 – People Phrases||00:00:00|
|Step 4 –Thematic grouping of Keywords||00:00:00|
|Step 5 – Defining ad groups||00:00:00|
|7: Pay per Click Advertising Approach|
|7. Pay per Click Advertising Approach||00:00:00|
|Search ads vs. Display ads||00:00:00|
|8: Setting up Google AdWords Account|
|8. Setting up Google AdWords Account||00:00:00|
|Ad Group Creation||00:00:00|
|Creating a Landing Page||00:00:00|
|Create Conversion Tracking For Each Marketing Goal||00:00:00|
|9: Optimization of Account Performance|
|9. Optimization of Account Performance||00:00:00|
|10: Advertising Scope|
|10. Advertising Scope||00:00:00|
|11: Next Step|
|11. Next Step||00:00:00|
|Mock Exam : Certificate in PPC Marketing – Level 3||00:40:00|
|Exam : Certificate in PPC Marketing – Level 3||00:40:00|
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