Certificate in PPC Marketing – Level 3

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Overview Marketing is a huge industry today, and if you want a well-paid career with plenty of room for progression, …


Marketing is a huge industry today, and if you want a well-paid career with plenty of room for progression, this certificate in PPC Marketing is for you! There are many techniques that can be employed by marketing professionals, and pay per click PPC marketing is one of them, and involves placing ads on websites, and paying the host website when the ad is clicked. It can be an extremely helpful and effective marketing strategy, and this Certificate in PPC Marketing course will teach you all the fundamentals!

Learning with Study 365 has many advantages. The course material is delivered straight to you and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand.

This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests, and exams. All delivered through a system that you will have unlimited access.

  • What will I learn?
  • Course Description:
  • Course Duration:
  • Method of Assessment:
  • Certification:
  • Entry Requirement:
  • Career Path:
  • Learn how to set up a Google AdWords account to improve your views
  • Understand keyword selection, and how to choose the best keywords
  • Learn pay per click mistakes so you can avoid them and improve your performance
  • Understand the right approach to pay per click advertising

This online training course is comprehensive and designed to cover the key topics listed under the curriculum.

You will have unlimited access to your online study platform from the date you purchased the course. The course is self-paced so you decide how fast or slow the training goes. You can complete the course in stages revisiting the training at any time.

At the end of the course, learners will take an online multiple choice question assessment test. The online test is marked straight away, so you will know immediately if you have passed the course.

Successful candidates will be awarded a Certificate in PPC Marketing – Level 3.

Learners must be age 16 or over and should have a basic understanding of the English Language, numeracy, literacy, and ICT.

The average salary of a Marketing Executive in the UK is £23,000 (payscale.com) and this goes up with experience. You could work in a number of roles with this certificate, including:

  • Marketing Executive
  • Marketing Assistant
  • Marketing Associate
  • Advertising Assistant
  • Advertising Coordinator


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Course Curriculum

Getting Started
E Certificate Download Guide 00:00:00
1: Introduction
1. Introduction
Why this module?
2: Pay per Click Mistakes
2. Pay per Click Mistakes
Inconsistency in marketing campaigns, Ad groups and Landing pages
Keyword match-type error
Lack of ads comparison
Account Ignorance
Disorganization of the account
3: Google AdWords
3. Google AdWords
Ad groups, keywords, ads and landing pages relationship
Different Keywords
Broad match
Modified broad match
Phrase match
Exact match
Negative match
4: Return on Investment
4. Return on Investment
Achieving Positive ROI
5: Keywords Selection
5. Keywords Selection
Marketing Goals
Budget Planning
Tracking Lead
Marketing Goals and AdWords Bidding Options
6: The Right Keywords
6. The Right Keywords
Step 1 – Seed keywords
Step 2 – List of Keyword Expansion
Step 3 – People Phrases
Step 4 –Thematic grouping of Keywords
Step 5 – Defining ad groups
7: Pay per Click Advertising Approach
7. Pay per Click Advertising Approach
Campaign Process
Search ads vs. Display ads
8: Setting up Google AdWords Account
8. Setting up Google AdWords Account
Adwords campaign
Ad Group Creation
Ads writing
Ad Extensions
Creating a Landing Page
Create Conversion Tracking For Each Marketing Goal
Phone Calls
9: Optimization of Account Performance
9. Optimization of Account Performance
Optimisation Goals
Optimisation schedule
10: Advertising Scope
10. Advertising Scope
11: Next Step
11. Next Step
Mock Exam
Mock Exam : Certificate in PPC Marketing – Level 3 00:40:00
Final Exam
Exam : Certificate in PPC Marketing – Level 3 00:40:00

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