The digital marketing landscape is changing quickly. With the digital age taking over, even a new approach in the not so distant past has been replaced by new digital strategies. The Certified Digital Marketing Professional course is designed to offer the skills and knowledge to create, plan, execute and measure digital marketing strategies. The course will cover in-demand topics such as analytics, content marketing and online advertising. The course will prepare learners to take up a more specialist role in the digital marketing domain.
The Certified Digital Marketing Professional course introduces learners to the foundations of digital marketing which include strategy and planning, social media, search marketing, email marketing and PPC. The course is perfectly suited for all levels of users whether you already work in marketing and want to enhance your digital marketing skills or a beginner who wants to have a career in digital marketing. Become a successful digital marketer with this Certified qualification.
The Certified Digital Marketing Professional is a recognised digital strategy course and is the perfect course to embark on an exciting and in-demand career in this digital age.
Why learn at Study 365?
With so many commitments in our lives, we may not have the time to learn new skills. The beauty of studying online is that you get to find this balance between your education and your daily commitments
Study 365 offers hundreds of online courses to students across the world. Gaining new skills has never been this easy as many of our courses are open to students with little or no qualifications and previous experience. All the courses are up-to-date, relevant, affordable, and will build on existing expertise or give you a jump-start to a new career. The courses are meticulously designed and equals what is offered in a classroom setting. With a solid reputation that has established and made us made us one of the most trusted and reliable online course providers we offer the most convenient path to gain recognised skills and training that will give you the opportunity to put into practice your knowledge and expertise in your chosen career. You can learn at your own pace at Study 365 and you will be provided with all the necessary material, tutorials, qualified course instructor, narrated e-learning modules, interactive quizzes and free resources which include Free CV writing pack, free career support and course demo to make your learning experience enriching and more rewarding.
What will I learn?
- Gain a fundamental understanding of digital marketing.
- Learn website optimisation and how to apply digital marketing techniques to increase conversions.
- Gain a clear understanding of the value of digital marketing.
- Learn pay per click marketing and email marketing.
- Learn how to create your own digital marketing campaign.
- Learn how to integrate digital marketing into your overall marketing strategy.
The course will be directly delivered to you, and you have 12 months access to the online learning platform from the date you joined the course. The course is self-paced and you can complete it in stages, revisiting the lectures at any time.
Who is this Course aimed at?
- SEO Marketer
- Content Marketer
- Marketing Executives
- IT Managers
- Small business owners
- Students with an interest in studying digital marketing
- Learners should be age 16 or over, and must have a basic understanding of Maths, English, and ICT.
Method of Assessment
At the end of the Certified Digital Marketing Professional course you will be evaluated through an online exam. The exam is designed to measure individuals’ knowledge and digital marketing proficiency following their completion of the course.
- Duration: 180 minutes
- Computer based exam
- Text based Multiple Choice, Image based Multiple Choice, Matching and Hot Spot questions
- Pass mark: 60%
Those who successfully complete the course will be awarded the Certified Digital Marketing Professional by the Digital Marketing Institute. It will make you valuable to employers, and your motivation at gaining new skills will be recognised.
The Digital Marketing Institute sets the global standard in digital marketing and selling certification. We have certified more professionals to a single digital education standard than any other certification body.
Gaining a certification from the Digital Marketing Institute will ensure you have the essential skills and knowledge needed to excel as a digital professional.
Through a series of comprehensive, structured modules you will know how to integrate key digital tactics and practices into your marketing techniques and measure and iterate the success of your digital marketing strategy.
Progression and Career Path
Once you successfully complete the Certified Digital Marketing Professional you will gain an accredited qualification that will give your career the jump start you have always wanted. With this qualification you can further expand your education or go onto work in numerous positions that will also put you in line to demand a higher salary or job promotion. The average UK salary per annum is calculated according to https://www.payscale.com.
- Marketing Manager – £32,902 per annum
- Digital Marketing Manager – £31,923 per annum
- IT Manager – £38,754 per annum
- Content Marketing Manager – £30,433 per annum
|01. Digital Marketing Foundations|
|Digital Marketing Foundations||00:00:00|
|Concepts of Digital Marketing||00:00:00|
|The Buyer’s Journey||00:00:00|
|The Marketing Function||00:00:00|
|The Marketing Function & Buyer’s Journey||00:00:00|
|Traditional and Digital Marketing||00:00:00|
|Digital Marketing Institute 3i Principles||00:00:00|
|Planning Stage Considerations||00:00:00|
|Audience Listening Tools||00:00:00|
|Digital Marketing Industry||00:00:00|
|Shared Business Objectives||00:00:00|
|Relationship Between Sales and Marketing||00:00:00|
|Effective Communication Skills||00:00:00|
|02. Website Optimization|
|Purpose of Website Optimization||00:00:00|
|Components of Website Design||00:00:00|
|Website Hosting Options||00:00:00|
|Build a Website||00:00:00|
|Principles of Website Design||00:00:00|
|Mobile First Design||00:00:00|
|UX versus UI||00:00:00|
|UX and UI Principles||00:00:00|
|Optimize Your Website||00:00:00|
|Monitor & Report||00:00:00|
|03. Content Marketing|
|Types Of Content||00:00:00|
|Content Marketing Strategy||00:00:00|
|Content Management Systems||00:00:00|
|Content Creation Tools||00:00:00|
|Content Curation Tools||00:00:00|
|Defining Your Personality||00:00:00|
|Content Re purposing||00:00:00|
|Content Marketing ROI||00:00:00|
|Content Marketing Goals||00:00:00|
|04. Social Media Marketing|
|Social Media Marketing||00:00:00|
|04.1 Social Media Marketing Part 1|
|Roles & Responsibilities||00:00:00|
|The Buyer’s Journey||00:00:00|
|Facebook Platform Features||00:00:00|
|Facebook Setup & Customization||00:00:00|
|Facebook Page Posts||00:00:00|
|Twitter Platform Features||00:00:00|
|Twitter Setup & Customization||00:00:00|
|LinkedIn Platform Features||00:00:00|
|LinkedIn Setup & Customization||00:00:00|
|LinkedIn Company Page||00:00:00|
|LinkedIn Affiliate & Showcase Pages||00:00:00|
|Instagram Platform Features||00:00:00|
|Instagram Account Types||00:00:00|
|Instagram Account Optimization||00:00:00|
|Snapchat Platform Features||00:00:00|
|Snapchat Account Setup||00:00:00|
|04.2 Social Media Marketing Part 2|
|Facebook Audience Insights||00:00:00|
|Facebook Ads Manager||00:00:00|
|Facebook Power Editor||00:00:00|
|Facebook Ad Auctions||00:00:00|
|Twitter Ads Manager||00:00:00|
|Twitter Ad Formats||00:00:00|
|Twitter Campaign Objectives||00:00:00|
|Twitter Ad Auctions||00:00:00|
|Twitter Campaign Optimization||00:00:00|
|LinkedIn Campaign Manager||00:00:00|
|LinkedIn Text Ads||00:00:00|
|LinkedIn Sponsored Content Ads||00:00:00|
|LinkedIn Sponsored InMails||00:00:00|
|LinkedIn Best Practices||00:00:00|
|Instagram Ad Formats||00:00:00|
|Instagram Campaign Objectives||00:00:00|
|Instagram Ad Buying||00:00:00|
|Instagram Best Practices||00:00:00|
|Snapchat 3V Advertising||00:00:00|
|Snapchat Ad Manager||00:00:00|
|Snapchat Sponsored Lenses||00:00:00|
|Snapchat Campaign Setup||00:00:00|
|Paid Vs Organic Search||00:00:00|
|How Search Engines Work||00:00:00|
|Types Of Objectives||00:00:00|
|Types Of Keywords||00:00:00|
|How To Conduct Keyword Research||00:00:00|
|Types Of Metrics||00:00:00|
|6. Paid Search|
|Fundamentals of Paid Search||00:00:00|
|How Consumers Use Search Engines||00:00:00|
|The Benefits of Paid Search||00:00:00|
|7. Display & Video Advertising|
|Display & Video Advertising||00:00:00|
|Advertising Buying Mechanisms||00:00:00|
|YouTube Channel Setup||00:00:00|
|Google Display Network||00:00:00|
|Display Ad Formats||00:00:00|
|Video Ad Formats||00:00:00|
|Display Campaign Creation||00:00:00|
|Display Ad Creation||00:00:00|
|Video Campaign Creation||00:00:00|
|Video Ad Creation||00:00:00|
|Display Campaign Reporting||00:00:00|
|Video Campaign Reporting||00:00:00|
|Google Analytics Reporting||00:00:00|
|8. Email Marketing|
|Inbound Email Marketing||00:00:00|
|Legislation and Regulations||00:00:00|
|Email Service Providers||00:00:00|
|Call to Action||00:00:00|
|Email Campaign Creation||00:00:00|
|Campaign Delivery Challenges||00:00:00|
|Campaign Delivery Management||00:00:00|
|Minimizing Bounces and Unsubscribes||00:00:00|
|Marketing Automation Process||00:00:00|
|Concepts of Web Analytics||00:00:00|
|Web Analytics Tools||00:00:00|
|Benefits & Limitations||00:00:00|
|Settings & Navigation||00:00:00|
|Integrating Marketing Tools||00:00:00|
|What is a Goal?||00:00:00|
|Why Set Goals?||00:00:00|
|Goals and Business KPIs||00:00:00|
|Target Audience Profile||00:00:00|
|Analyzing Behavior Reports||00:00:00|
|Assessing Technical Performance||00:00:00|
|10. Digital Strategy|
|Owned, Accessed & Desk Research||00:00:00|
|Audience Competitor Research||00:00:00|
|Plan Of Action||00:00:00|
|The Value Of Social||00:00:00|
|Cyclical Planning Model||00:00:00|
|11. Additional Video Tutorials|
|11.1 Website optimization|
|I. Website Setup||00:00:00|
|II. Website Setup||00:00:00|
|I. Google Keyword Planner||00:00:00|
|11.3 Digital & Video Display|
|I. Create a Display Campaign||00:00:00|
|II. Create a Video Ad||00:00:00|
|III. Add Audience Targeting||00:00:00|
|IV. Add Topic Targeting||00:00:00|
|V. Add Exclusions||00:00:00|
|11.4 Email Marketing|
|I. Litmus Walk-through||00:00:00|
|II. MailTester Walk-through||00:00:00|
|III. MailChimp Demo||00:00:00|
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