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Overview

The digital marketing landscape is changing quickly. With the digital age taking over, even a new approach in the not so distant past has been replaced by new digital strategies. The Certified Digital Marketing Professional course is designed to offer the skills and knowledge to create, plan, execute and measure digital marketing strategies. The course will cover in-demand topics such as analytics, content marketing and online advertising.  The course will prepare learners to take up a more specialist role in the digital marketing domain.

The Certified Digital Marketing Professional course introduces learners to the foundations of digital marketing which include strategy and planning, social media, search marketing, email marketing and PPC. The course is perfectly suited for all levels of users whether you already work in marketing and want to enhance your digital marketing skills or a beginner who wants to have a career in digital marketing. Become a successful digital marketer with this Certified qualification.

The Certified Digital Marketing Professional is a recognised digital strategy course and is the perfect course to embark on an exciting and in-demand career in this digital age.

Why learn at Study 365?

With so many commitments in our lives, we may not have the time to learn new skills. The beauty of studying online is that you get to find this balance between your education and your daily commitments

Study 365 offers hundreds of online courses to students across the world. Gaining new skills has never been this easy as many of our courses are open to students with little or no qualifications and previous experience. All the courses are up-to-date, relevant, affordable, and will build on existing expertise or give you a jump-start to a new career. The courses are meticulously designed and equals what is offered in a classroom setting. With a solid reputation that has established and made us made us one of the most trusted and reliable online course providers we offer the most convenient path to gain recognised skills and training that will give you the opportunity to put into practice your knowledge and expertise in your chosen career. You can learn at your own pace at Study 365 and you will be provided with all the necessary material, tutorials, qualified course instructor, narrated e-learning modules, interactive quizzes and free resources which include Free CV writing pack, free career support and course demo to make your learning experience enriching and more rewarding.

What will I learn?

  • Gain a fundamental understanding of digital marketing.
  • Learn website optimisation and how to apply digital marketing techniques to increase conversions.
  • Gain a clear understanding of the value of digital marketing.
  • Learn pay per click marketing and email marketing.
  • Learn how to create your own digital marketing campaign.
  • Learn how to integrate digital marketing into your overall marketing strategy.

Access Duration

The course will be directly delivered to you, and you have 12 months access to the online learning platform from the date you joined the course.  The course is self-paced and you can complete it in stages, revisiting the lectures at any time.

Who is this Course aimed at?

  • SEO Marketer
  • Content Marketer
  • Marketing Executives
  • IT Managers
  • Small business owners
  • Students with an interest in studying digital marketing

Entry Requirement

  • Learners should be age 16 or over, and must have a basic understanding of Maths, English, and ICT.

Method of Assessment

At the end of the Certified Digital Marketing Professional course you will be evaluated through an online exam. The exam is designed to measure individuals’ knowledge and digital marketing proficiency following their completion of the course.

  • Duration: 180 minutes
  • Computer based exam
  • Text based Multiple Choice, Image based Multiple Choice, Matching and Hot Spot questions
  • Pass mark: 60%

Certification

Those who successfully complete the course will be awarded the Certified Digital Marketing Professional by the Digital Marketing Institute. It will make you valuable to employers, and your motivation at gaining new skills will be recognised.

Awarding Body

The Digital Marketing Institute sets the global standard in digital marketing and selling certification. We have certified more professionals to a single digital education standard than any other certification body.

Gaining a certification from the Digital Marketing Institute will ensure you have the essential skills and knowledge needed to excel as a digital professional.

Through a series of comprehensive, structured modules you will know how to integrate key digital tactics and practices into your marketing techniques and measure and iterate the success of your digital marketing strategy.

Progression and Career Path

Once you successfully complete the Certified Digital Marketing Professional you will gain an accredited qualification that will give your career the jump start you have always wanted. With this qualification you can further expand your education or go onto work in numerous positions that will also put you in line to demand a higher salary or job promotion. The average UK salary per annum is calculated according to https://www.payscale.com.

  • Marketing Manager – £32,902 per annum
  • Digital Marketing Manager – £31,923 per annum
  • IT Manager – £38,754 per annum
  • Content Marketing Manager – £30,433 per annum

Course Curriculum

Student Handbook
Student Handbook 00:00:00
01. Digital Marketing Foundations
Digital Marketing Foundations 00:00:00
Concepts of Digital Marketing 00:00:00
The Buyer’s Journey 00:00:00
The Marketing Function 00:00:00
The Marketing Function & Buyer’s Journey 00:00:00
Traditional and Digital Marketing 00:00:00
Digital Marketing Institute 3i Principles 00:00:00
Digital Channels 00:00:00
Planning Stage Considerations 00:00:00
SMART Objectives 00:00:00
Audience Research 00:00:00
Audience Listening Tools 00:00:00
Competitive Research 00:00:00
Industry Research 00:00:00
Cultural Research 00:00:00
Digital Marketing Industry 00:00:00
Business Teams 00:00:00
Shared Business Objectives 00:00:00
Relationship Between Sales and Marketing 00:00:00
Effective Communication Skills 00:00:00
PROPEL Model 00:00:00
02. Website Optimization
Website Optimization 00:00:00
Website Optimization 00:00:00
Purpose of Website Optimization 00:00:00
Components of Website Design 00:00:00
Website Hosting Options 00:00:00
Build a Website 00:00:00
Create Layout 00:00:00
Principles of Website Design 00:00:00
Mobile First Design 00:00:00
Website Copy 00:00:00
A/B Testing 00:00:00
UX versus UI 00:00:00
UX and UI Principles 00:00:00
Assess UX 00:00:00
Improve UX 00:00:00
Optimize Your Website 00:00:00
Website Metrics 00:00:00
Website Evaluation 00:00:00
Monitor & Report 00:00:00
03. Content Marketing
Content Marketing 00:00:00
Content Marketing 00:00:00
Types Of Content 00:00:00
Content Intent 00:00:00
Community Management 00:00:00
Content Marketing Strategy 00:00:00
Social Listening 00:00:00
Competitor Analysis 00:00:00
Content Audit 00:00:00
Content Goals 00:00:00
Buyer Personas 00:00:00
Content Topics 00:00:00
Content Calendars 00:00:00
Content Management Systems 00:00:00
Content Creation 00:00:00
Content Types 00:00:00
Content Creation Tools 00:00:00
Content Curation 00:00:00
Content Curation Tools 00:00:00
Defining Your Personality 00:00:00
Brand Storytelling 00:00:00
Content Personalization 00:00:00
Content Platforms 00:00:00
Content Seeding 00:00:00
Content Scheduling 00:00:00
Content Promotion 00:00:00
Content Re purposing 00:00:00
Content Marketing ROI 00:00:00
Content Marketing Goals 00:00:00
Key Metrics 00:00:00
04. Social Media Marketing
Social Media Marketing 00:00:00
04.1 Social Media Marketing Part 1
Concepts 00:00:00
Roles & Responsibilities 00:00:00
The Buyer’s Journey 00:00:00
Platform Principles 00:00:00
Hashtags 00:00:00
Facebook Concepts 00:00:00
Facebook Platform Features 00:00:00
Facebook Setup & Customization 00:00:00
Facebook Page Posts 00:00:00
Twitter Concepts 00:00:00
Twitter Platform Features 00:00:00
Twitter Setup & Customization 00:00:00
Twitter Tweets 00:00:00
LinkedIn Concepts 00:00:00
LinkedIn Platform Features 00:00:00
LinkedIn Setup & Customization 00:00:00
LinkedIn Company Page 00:00:00
LinkedIn Affiliate & Showcase Pages 00:00:00
LinkedIn Posts 00:00:00
Instagram Concepts 00:00:00
Instagram Platform Features 00:00:00
Instagram Account Types 00:00:00
Instagram Account Optimization 00:00:00
Instagram Posts 00:00:00
Instagram Story 00:00:00
Snapchat Concepts 00:00:00
Snapchat Platform Features 00:00:00
Snapchat Account Setup 00:00:00
Snapchat Snaps 00:00:00
Snapchat Story 00:00:00
Community Concepts 00:00:00
Community Building 00:00:00
Community Management 00:00:00
04.2 Social Media Marketing Part 2
Campaign Development 00:00:00
Objectives 00:00:00
Campaign Analysis 00:00:00
Facebook 00:00:00
Facebook Targeting 00:00:00
Facebook Audience Insights 00:00:00
Facebook Ads Manager 00:00:00
Facebook Power Editor 00:00:00
Facebook Ad Auctions 00:00:00
Facebook Canvas 00:00:00
Facebook Reporting 00:00:00
Twitter Ads Manager 00:00:00
Twitter Ad Formats 00:00:00
Twitter Campaign Objectives 00:00:00
Twitter Targeting 00:00:00
Twitter Ad Auctions 00:00:00
Twitter Campaign Optimization 00:00:00
Twitter Analysis 00:00:00
LinkedIn Campaign Manager 00:00:00
LinkedIn Text Ads 00:00:00
LinkedIn Sponsored Content Ads 00:00:00
LinkedIn Sponsored InMails 00:00:00
LinkedIn Targeting 00:00:00
LinkedIn Best Practices 00:00:00
LinkedIn Analysis 00:00:00
Instagram Ad Formats 00:00:00
Instagram Campaign Objectives 00:00:00
Instagram Ad Buying 00:00:00
Instagram Best Practices 00:00:00
Instagram Analysis 00:00:00
Snapchat 3V Advertising 00:00:00
Snapchat Ad Manager 00:00:00
Snapchat Ads 00:00:00
Snapchat Geofilters 00:00:00
Snapchat Sponsored Lenses 00:00:00
Snapchat Targeting 00:00:00
Snapchat Campaign Setup 00:00:00
Snapchat Analysis 00:00:00
5. SEO
SEO 00:00:00
Paid Vs Organic Search 00:00:00
How Search Engines Work 00:00:00
Keywords 00:00:00
SERPs 00:00:00
Types Of Objectives 00:00:00
Setting Objectives 00:00:00
Types Of Keywords 00:00:00
How To Conduct Keyword Research 00:00:00
SEO Content 00:00:00
Technical Optimization 00:00:00
OnPage Optimization 00:00:00
OffPage Optimization 00:00:00
Action Plan 00:00:00
Traffic Sources 00:00:00
Types Of Metrics 00:00:00
Measuring Success 00:00:00
6. Paid Search
Paid Search 00:00:00
Fundamentals of Paid Search 00:00:00
How Consumers Use Search Engines 00:00:00
The Benefits of Paid Search 00:00:00
Campaign Elements 00:00:00
Google AdWords 00:00:00
Account Structure 00:00:00
Account Elements 00:00:00
Keyword Research 00:00:00
Campaign Creation 00:00:00
Budget Management 00:00:00
Bidding 00:00:00
Campaign Optimization 00:00:00
Campaign Measurement 00:00:00
Advanced Measurement 00:00:00
7. Display & Video Advertising
Display & Video Advertising 00:00:00
Concepts 00:00:00
Platforms 00:00:00
Advertising Buying Mechanisms 00:00:00
Campaign Objectives 00:00:00
YouTube Channel Setup 00:00:00
Video Upload 00:00:00
Video Management 00:00:00
Video Analytics 00:00:00
Google Display Network 00:00:00
Display Ad Formats 00:00:00
Video Ad Formats 00:00:00
Display Campaign Creation 00:00:00
Display Ad Creation 00:00:00
Video Campaign Creation 00:00:00
Video Ad Creation 00:00:00
Targeting 00:00:00
Audience Targeting 00:00:00
Contextual Targeting 00:00:00
Advanced Targeting 00:00:00
Targeting Exclusions 00:00:00
Remarketing 00:00:00
Bidding 00:00:00
Metrics 00:00:00
Display Campaign Reporting 00:00:00
Video Campaign Reporting 00:00:00
Google Analytics Reporting 00:00:00
Campaign Optimization 00:00:00
8. Email Marketing
Email Marketing 00:00:00
Key Concepts 00:00:00
Inbound Email Marketing 00:00:00
Legislation and Regulations 00:00:00
Email Strategy 00:00:00
Email Service Providers 00:00:00
Data Capture 00:00:00
Contact Database 00:00:00
Email Components 00:00:00
Audience 00:00:00
Subject Line 00:00:00
Email Copy 00:00:00
Email Design 00:00:00
Call to Action 00:00:00
Images 00:00:00
Email Campaign Creation 00:00:00
Deliverability Factors 00:00:00
Campaign Delivery Challenges 00:00:00
Campaign Delivery Management 00:00:00
Email Testing 00:00:00
AB Testing 00:00:00
Campaign Performance 00:00:00
Optimizing 00:00:00
Minimizing Bounces and Unsubscribes 00:00:00
Marketing Automation 00:00:00
Marketing Automation Process 00:00:00
9. Analytics
Analytics 00:00:00
Concepts of Web Analytics 00:00:00
Web Analytics Tools 00:00:00
Measurement Plan 00:00:00
Technical Elements 00:00:00
Benefits & Limitations 00:00:00
Tracking 00:00:00
Settings & Navigation 00:00:00
Integrating Marketing Tools 00:00:00
What is a Goal? 00:00:00
Why Set Goals? 00:00:00
Setting Goals 00:00:00
Measuring Goals 00:00:00
Report Areas 00:00:00
Report Audience 00:00:00
Report Acquisitions 00:00:00
Report Behavior 00:00:00
Report Conversions 00:00:00
Goals and Business KPIs 00:00:00
Target Audience Profile 00:00:00
Analyzing Behavior Reports 00:00:00
Assessing Technical Performance 00:00:00
Conversion Journey 00:00:00
10. Digital Strategy
Digital Strategy 00:00:00
Strategy Fundamentals 00:00:00
Propel Model 00:00:00
Planning Concepts 00:00:00
Expectations 00:00:00
ROI 00:00:00
Digital Audit 00:00:00
Digital Resources 00:00:00
Budgeting 00:00:00
Ownership 00:00:00
Research Concepts 00:00:00
Owned, Accessed & Desk Research 00:00:00
Audience Competitor Research 00:00:00
Social Listening 00:00:00
Plan Of Action 00:00:00
Objectives Concepts 00:00:00
Success Outcomes 00:00:00
KPIs 00:00:00
Reviews 00:00:00
Prepare Concepts 00:00:00
Overarching Strategy 00:00:00
Search Strategy 00:00:00
Display Strategy 00:00:00
Content Strategy 00:00:00
Creative Strategy 00:00:00
Asset Development 00:00:00
Connection Strategy 00:00:00
Strategic Plan 00:00:00
Execution Concepts 00:00:00
Launch Plan 00:00:00
Media Plan 00:00:00
Success Indicators 00:00:00
The Value Of Social 00:00:00
Learn Concepts 00:00:00
Reporting 00:00:00
Continuous Development 00:00:00
Cyclical Planning Model 00:00:00
Teamwork 00:00:00
11. Additional Video Tutorials
11.1 Website optimization
I. Website Setup 00:00:00
II. Website Setup 00:00:00
11.2 SEO
I. Google Keyword Planner 00:00:00
11.3 Digital & Video Display
I. Create a Display Campaign 00:00:00
II. Create a Video Ad 00:00:00
III. Add Audience Targeting 00:00:00
IV. Add Topic Targeting 00:00:00
V. Add Exclusions 00:00:00
11.4 Email Marketing
I. Litmus Walk-through 00:00:00
II. MailTester Walk-through 00:00:00
III. MailChimp Demo 00:00:00

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