Overview
The digital marketing landscape is changing quickly. With the digital age taking over, even a new approach in the not so distant past has been replaced by new digital strategies. The Certified Digital Marketing Professional course is designed to offer the skills and knowledge to create, plan, execute and measure digital marketing strategies. The course will cover in-demand topics such as analytics, content marketing and online advertising. The course will prepare learners to take up a more specialist role in the digital marketing domain.
The Certified Digital Marketing Professional course introduces learners to the foundations of digital marketing which include strategy and planning, social media, search marketing, email marketing and PPC. The course is perfectly suited for all levels of users whether you already work in marketing and want to enhance your digital marketing skills or a beginner who wants to have a career in digital marketing. Become a successful digital marketer with this Certified qualification.
The Certified Digital Marketing Professional is a recognised digital strategy course and is the perfect course to embark on an exciting and in-demand career in this digital age.
- Why learn at Study 365?
- What will I learn?
- Access Duration
- Who is this Course aimed at?
- Entry Requirement
- Method of Assessment
- Certification
- Awarding Body
- Progression and Career Path
With so many commitments in our lives, we may not have the time to learn new skills. The beauty of studying online is that you get to find this balance between your education and your daily commitments
Study 365 offers hundreds of online courses to students across the world. Gaining new skills has never been this easy as many of our courses are open to students with little or no qualifications and previous experience. All the courses are up-to-date, relevant, affordable, and will build on existing expertise or give you a jump-start to a new career. The courses are meticulously designed and equals what is offered in a classroom setting. With a solid reputation that has established and made us made us one of the most trusted and reliable online course providers we offer the most convenient path to gain recognised skills and training that will give you the opportunity to put into practice your knowledge and expertise in your chosen career. You can learn at your own pace at Study 365 and you will be provided with all the necessary material, tutorials, qualified course instructor, narrated e-learning modules, interactive quizzes and free resources which include Free CV writing pack, free career support and course demo to make your learning experience enriching and more rewarding.
- Gain a fundamental understanding of digital marketing.
- Learn website optimisation and how to apply digital marketing techniques to increase conversions.
- Gain a clear understanding of the value of digital marketing.
- Learn pay per click marketing and email marketing.
- Learn how to create your own digital marketing campaign.
- Learn how to integrate digital marketing into your overall marketing strategy.
The course will be directly delivered to you, and you have 12 months access to the online learning platform from the date you joined the course. The course is self-paced and you can complete it in stages, revisiting the lectures at any time.
- SEO Marketer
- Content Marketer
- Marketing Executives
- IT Managers
- Small business owners
- Students with an interest in studying digital marketing
- Learners should be age 16 or over, and must have a basic understanding of Maths, English, and ICT.
At the end of the Certified Digital Marketing Professional course you will be evaluated through an online exam. The exam is designed to measure individuals’ knowledge and digital marketing proficiency following their completion of the course.
- Duration: 180 minutes
- Computer based exam
- Text based Multiple Choice, Image based Multiple Choice, Matching and Hot Spot questions
- Pass mark: 60%
Those who successfully complete the course will be awarded the Certified Digital Marketing Professional by the Digital Marketing Institute. It will make you valuable to employers, and your motivation at gaining new skills will be recognised.
The Digital Marketing Institute sets the global standard in digital marketing and selling certification. We have certified more professionals to a single digital education standard than any other certification body.
Gaining a certification from the Digital Marketing Institute will ensure you have the essential skills and knowledge needed to excel as a digital professional.
Through a series of comprehensive, structured modules you will know how to integrate key digital tactics and practices into your marketing techniques and measure and iterate the success of your digital marketing strategy.
Once you successfully complete the Certified Digital Marketing Professional you will gain an accredited qualification that will give your career the jump start you have always wanted. With this qualification you can further expand your education or go onto work in numerous positions that will also put you in line to demand a higher salary or job promotion. The average UK salary per annum is calculated according to https://www.payscale.com/career-path-planner.
- Marketing Manager - £32,902 per annum
- Digital Marketing Manager - £31,923 per annum
- IT Manager - £38,754 per annum
- Content Marketing Manager - £30,433 per annum
Course Curriculum
| Student Handbook | |||
| Student Handbook | 00:00:00 | ||
| 01. Digital Marketing Foundations | |||
| Digital Marketing Foundations | 00:00:00 | ||
| Concepts of Digital Marketing | 00:00:00 | ||
| The Buyer’s Journey | 00:00:00 | ||
| The Marketing Function | 00:00:00 | ||
| The Marketing Function & Buyer’s Journey | 00:00:00 | ||
| Traditional and Digital Marketing | 00:00:00 | ||
| Digital Marketing Institute 3i Principles | 00:00:00 | ||
| Digital Channels | 00:00:00 | ||
| Planning Stage Considerations | 00:00:00 | ||
| SMART Objectives | 00:00:00 | ||
| Audience Research | 00:00:00 | ||
| Audience Listening Tools | 00:00:00 | ||
| Competitive Research | 00:00:00 | ||
| Industry Research | 00:00:00 | ||
| Cultural Research | 00:00:00 | ||
| Digital Marketing Industry | 00:00:00 | ||
| Business Teams | 00:00:00 | ||
| Shared Business Objectives | 00:00:00 | ||
| Relationship Between Sales and Marketing | 00:00:00 | ||
| Effective Communication Skills | 00:00:00 | ||
| PROPEL Model | 00:00:00 | ||
| 02. Website Optimization | |||
| Website Optimization | 00:00:00 | ||
| Website Optimization | 00:00:00 | ||
| Purpose of Website Optimization | 00:00:00 | ||
| Components of Website Design | 00:00:00 | ||
| Website Hosting Options | 00:00:00 | ||
| Build a Website | 00:00:00 | ||
| Create Layout | 00:00:00 | ||
| Principles of Website Design | 00:00:00 | ||
| Mobile First Design | 00:00:00 | ||
| Website Copy | 00:00:00 | ||
| A/B Testing | 00:00:00 | ||
| UX versus UI | 00:00:00 | ||
| UX and UI Principles | 00:00:00 | ||
| Assess UX | 00:00:00 | ||
| Improve UX | 00:00:00 | ||
| Optimize Your Website | 00:00:00 | ||
| Website Metrics | 00:00:00 | ||
| Website Evaluation | 00:00:00 | ||
| Monitor & Report | 00:00:00 | ||
| 03. Content Marketing | |||
| Content Marketing | 00:00:00 | ||
| Content Marketing | 00:00:00 | ||
| Types Of Content | 00:00:00 | ||
| Content Intent | 00:00:00 | ||
| Community Management | 00:00:00 | ||
| Content Marketing Strategy | 00:00:00 | ||
| Social Listening | 00:00:00 | ||
| Competitor Analysis | 00:00:00 | ||
| Content Audit | 00:00:00 | ||
| Content Goals | 00:00:00 | ||
| Buyer Personas | 00:00:00 | ||
| Content Topics | 00:00:00 | ||
| Content Calendars | 00:00:00 | ||
| Content Management Systems | 00:00:00 | ||
| Content Creation | 00:00:00 | ||
| Content Types | 00:00:00 | ||
| Content Creation Tools | 00:00:00 | ||
| Content Curation | 00:00:00 | ||
| Content Curation Tools | 00:00:00 | ||
| Defining Your Personality | 00:00:00 | ||
| Brand Storytelling | 00:00:00 | ||
| Content Personalization | 00:00:00 | ||
| Content Platforms | 00:00:00 | ||
| Content Seeding | 00:00:00 | ||
| Content Scheduling | 00:00:00 | ||
| Content Promotion | 00:00:00 | ||
| Content Re purposing | 00:00:00 | ||
| Content Marketing ROI | 00:00:00 | ||
| Content Marketing Goals | 00:00:00 | ||
| Key Metrics | 00:00:00 | ||
| 04. Social Media Marketing | |||
| Social Media Marketing | 00:00:00 | ||
| 04.1 Social Media Marketing Part 1 | |||
| Concepts | 00:00:00 | ||
| Roles & Responsibilities | 00:00:00 | ||
| The Buyer’s Journey | 00:00:00 | ||
| Platform Principles | 00:00:00 | ||
| Hashtags | 00:00:00 | ||
| Facebook Concepts | 00:00:00 | ||
| Facebook Platform Features | 00:00:00 | ||
| Facebook Setup & Customization | 00:00:00 | ||
| Facebook Page Posts | 00:00:00 | ||
| Twitter Concepts | 00:00:00 | ||
| Twitter Platform Features | 00:00:00 | ||
| Twitter Setup & Customization | 00:00:00 | ||
| Twitter Tweets | 00:00:00 | ||
| LinkedIn Concepts | 00:00:00 | ||
| LinkedIn Platform Features | 00:00:00 | ||
| LinkedIn Setup & Customization | 00:00:00 | ||
| LinkedIn Company Page | 00:00:00 | ||
| LinkedIn Affiliate & Showcase Pages | 00:00:00 | ||
| LinkedIn Posts | 00:00:00 | ||
| Instagram Concepts | 00:00:00 | ||
| Instagram Platform Features | 00:00:00 | ||
| Instagram Account Types | 00:00:00 | ||
| Instagram Account Optimization | 00:00:00 | ||
| Instagram Posts | 00:00:00 | ||
| Instagram Story | 00:00:00 | ||
| Snapchat Concepts | 00:00:00 | ||
| Snapchat Platform Features | 00:00:00 | ||
| Snapchat Account Setup | 00:00:00 | ||
| Snapchat Snaps | 00:00:00 | ||
| Snapchat Story | 00:00:00 | ||
| Community Concepts | 00:00:00 | ||
| Community Building | 00:00:00 | ||
| Community Management | 00:00:00 | ||
| 04.2 Social Media Marketing Part 2 | |||
| Campaign Development | 00:00:00 | ||
| Objectives | 00:00:00 | ||
| Campaign Analysis | 00:00:00 | ||
| 00:00:00 | |||
| Facebook Targeting | 00:00:00 | ||
| Facebook Audience Insights | 00:00:00 | ||
| Facebook Ads Manager | 00:00:00 | ||
| Facebook Power Editor | 00:00:00 | ||
| Facebook Ad Auctions | 00:00:00 | ||
| Facebook Canvas | 00:00:00 | ||
| Facebook Reporting | 00:00:00 | ||
| Twitter Ads Manager | 00:00:00 | ||
| Twitter Ad Formats | 00:00:00 | ||
| Twitter Campaign Objectives | 00:00:00 | ||
| Twitter Targeting | 00:00:00 | ||
| Twitter Ad Auctions | 00:00:00 | ||
| Twitter Campaign Optimization | 00:00:00 | ||
| Twitter Analysis | 00:00:00 | ||
| LinkedIn Campaign Manager | 00:00:00 | ||
| LinkedIn Text Ads | 00:00:00 | ||
| LinkedIn Sponsored Content Ads | 00:00:00 | ||
| LinkedIn Sponsored InMails | 00:00:00 | ||
| LinkedIn Targeting | 00:00:00 | ||
| LinkedIn Best Practices | 00:00:00 | ||
| LinkedIn Analysis | 00:00:00 | ||
| Instagram Ad Formats | 00:00:00 | ||
| Instagram Campaign Objectives | 00:00:00 | ||
| Instagram Ad Buying | 00:00:00 | ||
| Instagram Best Practices | 00:00:00 | ||
| Instagram Analysis | 00:00:00 | ||
| Snapchat 3V Advertising | 00:00:00 | ||
| Snapchat Ad Manager | 00:00:00 | ||
| Snapchat Ads | 00:00:00 | ||
| Snapchat Geofilters | 00:00:00 | ||
| Snapchat Sponsored Lenses | 00:00:00 | ||
| Snapchat Targeting | 00:00:00 | ||
| Snapchat Campaign Setup | 00:00:00 | ||
| Snapchat Analysis | 00:00:00 | ||
| 5. SEO | |||
| SEO | 00:00:00 | ||
| Paid Vs Organic Search | 00:00:00 | ||
| How Search Engines Work | 00:00:00 | ||
| Keywords | 00:00:00 | ||
| SERPs | 00:00:00 | ||
| Types Of Objectives | 00:00:00 | ||
| Setting Objectives | 00:00:00 | ||
| Types Of Keywords | 00:00:00 | ||
| How To Conduct Keyword Research | 00:00:00 | ||
| SEO Content | 00:00:00 | ||
| Technical Optimization | 00:00:00 | ||
| OnPage Optimization | 00:00:00 | ||
| OffPage Optimization | 00:00:00 | ||
| Action Plan | 00:00:00 | ||
| Traffic Sources | 00:00:00 | ||
| Types Of Metrics | 00:00:00 | ||
| Measuring Success | 00:00:00 | ||
| 6. Paid Search | |||
| Paid Search | 00:00:00 | ||
| Fundamentals of Paid Search | 00:00:00 | ||
| How Consumers Use Search Engines | 00:00:00 | ||
| The Benefits of Paid Search | 00:00:00 | ||
| Campaign Elements | 00:00:00 | ||
| Google AdWords | 00:00:00 | ||
| Account Structure | 00:00:00 | ||
| Account Elements | 00:00:00 | ||
| Keyword Research | 00:00:00 | ||
| Campaign Creation | 00:00:00 | ||
| Budget Management | 00:00:00 | ||
| Bidding | 00:00:00 | ||
| Campaign Optimization | 00:00:00 | ||
| Campaign Measurement | 00:00:00 | ||
| Advanced Measurement | 00:00:00 | ||
| 7. Display & Video Advertising | |||
| Display & Video Advertising | 00:00:00 | ||
| Concepts | 00:00:00 | ||
| Platforms | 00:00:00 | ||
| Advertising Buying Mechanisms | 00:00:00 | ||
| Campaign Objectives | 00:00:00 | ||
| YouTube Channel Setup | 00:00:00 | ||
| Video Upload | 00:00:00 | ||
| Video Management | 00:00:00 | ||
| Video Analytics | 00:00:00 | ||
| Google Display Network | 00:00:00 | ||
| Display Ad Formats | 00:00:00 | ||
| Video Ad Formats | 00:00:00 | ||
| Display Campaign Creation | 00:00:00 | ||
| Display Ad Creation | 00:00:00 | ||
| Video Campaign Creation | 00:00:00 | ||
| Video Ad Creation | 00:00:00 | ||
| Targeting | 00:00:00 | ||
| Audience Targeting | 00:00:00 | ||
| Contextual Targeting | 00:00:00 | ||
| Advanced Targeting | 00:00:00 | ||
| Targeting Exclusions | 00:00:00 | ||
| Remarketing | 00:00:00 | ||
| Bidding | 00:00:00 | ||
| Metrics | 00:00:00 | ||
| Display Campaign Reporting | 00:00:00 | ||
| Video Campaign Reporting | 00:00:00 | ||
| Google Analytics Reporting | 00:00:00 | ||
| Campaign Optimization | 00:00:00 | ||
| 8. Email Marketing | |||
| Email Marketing | 00:00:00 | ||
| Key Concepts | 00:00:00 | ||
| Inbound Email Marketing | 00:00:00 | ||
| Legislation and Regulations | 00:00:00 | ||
| Email Strategy | 00:00:00 | ||
| Email Service Providers | 00:00:00 | ||
| Data Capture | 00:00:00 | ||
| Contact Database | 00:00:00 | ||
| Email Components | 00:00:00 | ||
| Audience | 00:00:00 | ||
| Subject Line | 00:00:00 | ||
| Email Copy | 00:00:00 | ||
| Email Design | 00:00:00 | ||
| Call to Action | 00:00:00 | ||
| Images | 00:00:00 | ||
| Email Campaign Creation | 00:00:00 | ||
| Deliverability Factors | 00:00:00 | ||
| Campaign Delivery Challenges | 00:00:00 | ||
| Campaign Delivery Management | 00:00:00 | ||
| Email Testing | 00:00:00 | ||
| AB Testing | 00:00:00 | ||
| Campaign Performance | 00:00:00 | ||
| Optimizing | 00:00:00 | ||
| Minimizing Bounces and Unsubscribes | 00:00:00 | ||
| Marketing Automation | 00:00:00 | ||
| Marketing Automation Process | 00:00:00 | ||
| 9. Analytics | |||
| Analytics | 00:00:00 | ||
| Concepts of Web Analytics | 00:00:00 | ||
| Web Analytics Tools | 00:00:00 | ||
| Measurement Plan | 00:00:00 | ||
| Technical Elements | 00:00:00 | ||
| Benefits & Limitations | 00:00:00 | ||
| Tracking | 00:00:00 | ||
| Settings & Navigation | 00:00:00 | ||
| Integrating Marketing Tools | 00:00:00 | ||
| What is a Goal? | 00:00:00 | ||
| Why Set Goals? | 00:00:00 | ||
| Setting Goals | 00:00:00 | ||
| Measuring Goals | 00:00:00 | ||
| Report Areas | 00:00:00 | ||
| Report Audience | 00:00:00 | ||
| Report Acquisitions | 00:00:00 | ||
| Report Behavior | 00:00:00 | ||
| Report Conversions | 00:00:00 | ||
| Goals and Business KPIs | 00:00:00 | ||
| Target Audience Profile | 00:00:00 | ||
| Analyzing Behavior Reports | 00:00:00 | ||
| Assessing Technical Performance | 00:00:00 | ||
| Conversion Journey | 00:00:00 | ||
| 10. Digital Strategy | |||
| Digital Strategy | 00:00:00 | ||
| Strategy Fundamentals | 00:00:00 | ||
| Propel Model | 00:00:00 | ||
| Planning Concepts | 00:00:00 | ||
| Expectations | 00:00:00 | ||
| ROI | 00:00:00 | ||
| Digital Audit | 00:00:00 | ||
| Digital Resources | 00:00:00 | ||
| Budgeting | 00:00:00 | ||
| Ownership | 00:00:00 | ||
| Research Concepts | 00:00:00 | ||
| Owned, Accessed & Desk Research | 00:00:00 | ||
| Audience Competitor Research | 00:00:00 | ||
| Social Listening | 00:00:00 | ||
| Plan Of Action | 00:00:00 | ||
| Objectives Concepts | 00:00:00 | ||
| Success Outcomes | 00:00:00 | ||
| KPIs | 00:00:00 | ||
| Reviews | 00:00:00 | ||
| Prepare Concepts | 00:00:00 | ||
| Overarching Strategy | 00:00:00 | ||
| Search Strategy | 00:00:00 | ||
| Display Strategy | 00:00:00 | ||
| Content Strategy | 00:00:00 | ||
| Creative Strategy | 00:00:00 | ||
| Asset Development | 00:00:00 | ||
| Connection Strategy | 00:00:00 | ||
| Strategic Plan | 00:00:00 | ||
| Execution Concepts | 00:00:00 | ||
| Launch Plan | 00:00:00 | ||
| Media Plan | 00:00:00 | ||
| Success Indicators | 00:00:00 | ||
| The Value Of Social | 00:00:00 | ||
| Learn Concepts | 00:00:00 | ||
| Reporting | 00:00:00 | ||
| Continuous Development | 00:00:00 | ||
| Cyclical Planning Model | 00:00:00 | ||
| Teamwork | 00:00:00 | ||
| 11. Additional Video Tutorials | |||
| 11.1 Website optimization | |||
| I. Website Setup | 00:00:00 | ||
| II. Website Setup | 00:00:00 | ||
| 11.2 SEO | |||
| I. Google Keyword Planner | 00:00:00 | ||
| 11.3 Digital & Video Display | |||
| I. Create a Display Campaign | 00:00:00 | ||
| II. Create a Video Ad | 00:00:00 | ||
| III. Add Audience Targeting | 00:00:00 | ||
| IV. Add Topic Targeting | 00:00:00 | ||
| V. Add Exclusions | 00:00:00 | ||
| 11.4 Email Marketing | |||
| I. Litmus Walk-through | 00:00:00 | ||
| II. MailTester Walk-through | 00:00:00 | ||
| III. MailChimp Demo | 00:00:00 | ||
Students feedback
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Maddie Adams
The course offered an interesting overview and introduction to digital marketing; it is also a good start to the specialisation in Digital Marketing.
Lexi Webb
I really like the way how the course is structured. It was useful and interesting especially for beginner in digital marketing.
Diana Holmes
The course is perfectly suited for all levels of users whether you already work in marketing and want to enhance your digital marketing skills or a beginner who wants to have a career in digital marketing.
Dolcie Mills
It’s a wonderful learning experience with the concepts and the applications of digital marketing. The course gave me some ideas about what I am going to implement in the future.