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Would you like to earn upwards of 30K a year?

If you would like to work in marketing, our Digital Marketing course has everything covered. Once you are qualified you will be in high demand, as Digital Marketing is a huge industry. Not only this, it can be very profitable and has a lot of room for progression.

This course is an entry level one, so if you don’t have any experience you can still apply. Whether you are beginner or intermediate level, there is something for everyone and once qualified you’ll have a recognised certificate on your CV.

Our modules have been designed by professionals and cover things like search engine optimisation, analytics, social media marketing and digital marketing strategy. Learners will gain an overview of the industry and practical skills which can be transferred into the workplace.

Learning with Study 365 has many advantages. The course material is delivered straight to you, and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand.

This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months). An effective support service and study materials will give you the confidence to secure your qualification.

What will I learn?

  • How to put together a digital marketing strategy
  • How to set KPIs for your online marketing activity
  • Integrated Search Marketing strategies
  • Social Media marketing in a business context
  • How to effectively plan your email marketing campaigns
  • Online display advertising networks and banner formats
  • Mobile apps, mobile web and location-based services
  • Analytics: what to measure and how to manage
  • The role of the marketing and communications plan within the context of the organisation’s strategy and culture
  • To understand the marketing planning process and the links between each stage of the process

Who is it for?

  • This entry-level course typically attracts attendees looking to develop an understanding of the dynamic world of digital marketing. 
  • The course is designed to give learners a rapid boost to their knowledge of digital marketing strategy and techniques covering a broad set of disciplines. 

Course Description:

This online Digital marketing essentials training course has been designed for 12 guided learning hours. Key topic areas of the course are listed below under the curriculum.

Method of Assessment:

At the end of the course learners will take an online multiple choice question assessment test. The online test is marked straight away, so you will know immediately if you have passed the course.

Certification:

Successful candidates will be awarded a certificate in “Digital Marketing Training”.

Entry Requirements:

  • Learners must be age 16 or over and should have basic understanding of the English Language, numeracy, literacy and ICT.

Career Path:

You will have the knowledge and skills to carry out a range of advanced digital marketing tasks, equipped for Digital Marketing Executive and Accounts Manager roles, earning a typical salary range of £29,000 – £35,000.

Roles in Digital Marketing include:

  • Digital Marketing Executive
  • Digital Marketing Manager
  • Digital marketing Analyst
  • Digital Marketing Assistant
  • Online Community Manager

Course Curriculum

Introduction
Introduction 00:00:00
Exercise Files: Digital Marketing 00:00:00
1. Digital Marketing Strategy
The importance of defining three strategies 00:00:00
Building a business strategy 00:00:00
Building a brand strategy 00:00:00
Building a marketing strategy 00:00:00
2. Exploring Digital Marketing
Definitions and terminology 00:00:00
Components of digital marketing 00:00:00
The digital marketing landscape 00:00:00
3. Starting with the Website
What makes a website effective? 00:00:00
Choosing a domain name 00:00:00
Selecting a designer or developer 00:00:00
Building a site yourself 00:00:00
Making your website convert 00:00:00
Creating engaging web copy 00:00:00
Choosing responsive design 00:00:00
Installing Google Tag Manager 00:00:00
4. Foundations of Analytics
Introduction to measuring data 00:00:00
How online analytics work 00:00:00
Using goal and event tracking 00:00:00
Looking at a conversion funnel 00:00:00
Defining your key performance indicators (KPIs) 00:00:00
A look at attribution models 00:00:00
5. Search Engine Optimization
How SEO works 00:00:00
Essential optimization techniques 00:00:00
Conducting keyword research 00:00:00
Crafting a content strategy 00:00:00
Leveraging local SEO 00:00:00
Choosing to hire a professional 00:00:00
6. Search and Display Marketing
Introduction to search and display 00:00:00
Launch text search ads 00:00:00
Launch display search ads 00:00:00
Deciding to use remarketing 00:00:00
Succeeding at search and display marketing 00:00:00
7. Social Media Marketing
Building a social media marketing plan 00:00:00
Who`s using social media? 00:00:00
8. Facebook
Build my Facebook page 00:28:00
Building Your Audience 00:32:00
Facebook Post and Integrating with Audience 00:20:00
Promoting the Business on Facebook 00:50:00
Advance features and managing page 00:22:00
9. Twitter
Introduction to Twitter 00:21:00
Connecting & Twitting 00:36:00
Advertising on Twitter 00:39:00
10. Youtube
Introduction to YouTube 00:15:00
Marketing on YouTube 00:27:00
Working with YouTube Channel 00:28:00
Advertising on YouTube 00:37:00
11. LinkedIn
Introduction to LinkedIn 00:05:00
Finding and Engaging with your Audience 00:34:00
Create and Marketing with Your Company LinkedIn Page 00:42:00
Recruitment with LinkedIn 00:05:00
12. Pinterest
Create a Pinterest Business Account 00:24:00
Improving Pinterest Presense 00:39:00
Analyse the Performance of Pinterest 00:06:00
13. Video Marketing
The impact of video marketing 00:00:00
Getting started with video marketing 00:00:00
Creating compelling content 00:00:00
Promoting videos on YouTube 00:00:00
Meaningful video marketing metrics 00:00:00
14. Email Marketing
Understanding email marketing 00:00:00
Creating an email marketing plan 00:00:00
Tools to launch successful campaigns 00:00:00
Measuring the success of email 00:00:00
15. Content Marketing
What is content marketing? 00:00:00
Creating a content planning model 00:00:00
Setting up a blog 00:00:00
16. Mobile Marketing
The mobile marketing landscape 00:00:00
Mobile applications 00:00:00
17. Expanding Your Digital Marketing Skills
Running A/B marketing tests 00:00:00
A look into affiliate marketing 00:00:00
Mock Exam
Mock Exam: Digital Marketing 00:30:00
Final Exam
Exam: Digital Marketing 00:30:00
574 STUDENTS ENROLLED

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Awarded by iAP

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CPD Membership No: 10582

Study independently accredited and recognised CPD courses. Gain your certification today.

cvAll students enrolled with STUDY365 are entitled to a CV Writing and Interview Skills Pack, which includes CV templates, cover letter guidance, and advice for interviews.
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cvIf you need career support STUDY365 is here for you. We provide excellent career support through our Career Support Service.
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Course Reviews

  • Office Administration & Skills Diploma

    Great Course Very Easy to Follow 4

    All the videos broke up on occasions. Easier reading method such as two continuous pages as with Microsoft Word would have been better
    Default avatar
    Alastair Jinks
  • Digital Marketing Training

    Digital marketing course 3

    Mostly good: accessible, straightforward to understand, but giving enough detailed info to make you think you are learning. However, sometimes more detail on "how to do it" rather than "what you have to do" would have been good. Also, three enquiries about how to access support materials (as advertised) went either unanswsered or unsatisfactorily answered. I still have not received them.
    Default avatar
    andrew




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Phone: 0203 874 9355​
Email: support@study365.co.uk

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