Would you like to earn upwards of 30K a year?
If you would like to work in marketing, our Digital Marketing course has everything covered. Once you are qualified you will be in high demand, as Digital Marketing is a huge industry. Not only this, it can be very profitable and has a lot of room for progression.
This course is an entry level one, so if you don’t have any experience you can still apply. Whether you are beginner or intermediate level, there is something for everyone and once qualified you’ll have a recognised certificate on your CV.
Our modules have been designed by professionals and cover things like search engine optimisation, analytics, social media marketing and digital marketing strategy. Learners will gain an overview of the industry and practical skills which can be transferred into the workplace.
Learning with Study 365 has many advantages. The course material is delivered straight to you, and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand.
This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months). An effective support service and study materials will give you the confidence to secure your qualification.
What will I learn?
- How to put together a digital marketing strategy
- How to set KPIs for your online marketing activity
- Integrated Search Marketing strategies
- Social Media marketing in a business context
- How to effectively plan your email marketing campaigns
- Online display advertising networks and banner formats
- Mobile apps, mobile web and location-based services
- Analytics: what to measure and how to manage
- The role of the marketing and communications plan within the context of the organisation’s strategy and culture
- To understand the marketing planning process and the links between each stage of the process
Who is it for?
- This entry-level course typically attracts attendees looking to develop an understanding of the dynamic world of digital marketing.
- The course is designed to give learners a rapid boost to their knowledge of digital marketing strategy and techniques covering a broad set of disciplines.
This online Digital marketing essentials training course has been designed for 12 guided learning hours. Key topic areas of the course are listed below under the curriculum.
Method of Assessment:
At the end of the course learners will take an online multiple choice question assessment test. The online test is marked straight away, so you will know immediately if you have passed the course.
Successful candidates will be awarded a certificate in “Digital Marketing Training”.
- Learners must be age 16 or over and should have basic understanding of the English Language, numeracy, literacy and ICT.
You will have the knowledge and skills to carry out a range of advanced digital marketing tasks, equipped for Digital Marketing Executive and Accounts Manager roles, earning a typical salary range of £29,000 – £35,000.
Roles in Digital Marketing include:
- Digital Marketing Executive
- Digital Marketing Manager
- Digital marketing Analyst
- Digital Marketing Assistant
- Online Community Manager
|Exercise Files: Digital Marketing||00:00:00|
|1. Digital Marketing Strategy|
|The importance of defining three strategies||00:00:00|
|Building a business strategy||00:00:00|
|Building a brand strategy||00:00:00|
|Building a marketing strategy||00:00:00|
|2. Exploring Digital Marketing|
|Definitions and terminology||00:00:00|
|Components of digital marketing||00:00:00|
|The digital marketing landscape||00:00:00|
|3. Starting with the Website|
|What makes a website effective?||00:00:00|
|Choosing a domain name||00:00:00|
|Selecting a designer or developer||00:00:00|
|Building a site yourself||00:00:00|
|Making your website convert||00:00:00|
|Creating engaging web copy||00:00:00|
|Choosing responsive design||00:00:00|
|Installing Google Tag Manager||00:00:00|
|4. Foundations of Analytics|
|Introduction to measuring data||00:00:00|
|How online analytics work||00:00:00|
|Using goal and event tracking||00:00:00|
|Looking at a conversion funnel||00:00:00|
|Defining your key performance indicators (KPIs)||00:00:00|
|A look at attribution models||00:00:00|
|5. Search Engine Optimization|
|How SEO works||00:00:00|
|Essential optimization techniques||00:00:00|
|Conducting keyword research||00:00:00|
|Crafting a content strategy||00:00:00|
|Leveraging local SEO||00:00:00|
|Choosing to hire a professional||00:00:00|
|6. Search and Display Marketing|
|Introduction to search and display||00:00:00|
|Launch text search ads||00:00:00|
|Launch display search ads||00:00:00|
|Deciding to use remarketing||00:00:00|
|Succeeding at search and display marketing||00:00:00|
|7. Social Media Marketing|
|Building a social media marketing plan||00:00:00|
|Who`s using social media?||00:00:00|
|Build my Facebook page||00:28:00|
|Building Your Audience||00:32:00|
|Facebook Post and Integrating with Audience||00:20:00|
|Promoting the Business on Facebook||00:50:00|
|Advance features and managing page||00:22:00|
|Introduction to Twitter||00:21:00|
|Connecting & Twitting||00:36:00|
|Advertising on Twitter||00:39:00|
|Introduction to YouTube||00:15:00|
|Marketing on YouTube||00:27:00|
|Working with YouTube Channel||00:28:00|
|Advertising on YouTube||00:37:00|
|Introduction to LinkedIn||00:05:00|
|Finding and Engaging with your Audience||00:34:00|
|Create and Marketing with Your Company LinkedIn Page||00:42:00|
|Recruitment with LinkedIn||00:05:00|
|Create a Pinterest Business Account||00:24:00|
|Improving Pinterest Presense||00:39:00|
|Analyse the Performance of Pinterest||00:06:00|
|13. Video Marketing|
|The impact of video marketing||00:00:00|
|Getting started with video marketing||00:00:00|
|Creating compelling content||00:00:00|
|Promoting videos on YouTube||00:00:00|
|Meaningful video marketing metrics||00:00:00|
|14. Email Marketing|
|Understanding email marketing||00:00:00|
|Creating an email marketing plan||00:00:00|
|Tools to launch successful campaigns||00:00:00|
|Measuring the success of email||00:00:00|
|15. Content Marketing|
|What is content marketing?||00:00:00|
|Creating a content planning model||00:00:00|
|Setting up a blog||00:00:00|
|16. Mobile Marketing|
|The mobile marketing landscape||00:00:00|
|17. Expanding Your Digital Marketing Skills|
|Running A/B marketing tests||00:00:00|
|A look into affiliate marketing||00:00:00|
|Mock Exam: Digital Marketing||00:30:00|
|Exam: Digital Marketing||00:30:00|