Diploma in Social Media & Business Strategy

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Overview The Diploma in Social Media & Business Strategy will shape your skills around building your business online using popular …


The Diploma in Social Media & Business Strategy will shape your skills around building your business online using popular social media platforms. Social media is the most effective way to conduct inbound marketing, and the course will focus heavily on building brand awareness and attracting potential buyers. Social media networks will help you reach not only customers in your demographic, but reach prospects far outside of the target audience. You will learn to create unique social media content, excel in digital marketing, extend your reach and measure ROI. If you aspire to work in digital marketing, qualifying in this course is a step up for you, as you gain the opportunity to progress in your career in this field.

Advance your skills and expertise in social media. The business world rarely functions without social media, and in fact businesses would find themselves being left behind if they are not up to date on social media trends. This course is designed for anyone who aspires to work in online marketing, on social media marketing or e-commerce businesses. The course will explore the intricacies of popular social media platforms, importance of social media strategy and planning and how to choose social media networks that would propel your business into the spotlight

  • What will I learn?
  • Who is it for?
  • Course Description
  • Course Duration
  • Certification
  • Entry Requirement
  • Career Path
  • Turn your social media strategy into actions, with all the tools and processes you need to implement and manage successful social media campaigns for your business.
  • Two highly practical, hands-on days that gives you the skills, tools, and confidence to create and execute the very best social media strategy for your business.
  • Learn to create a results-driven social media strategy that’s effective, measurable, accountable, and contributes to the long-term success of your business.
  • Leverage social selling within your business to drive results. This course looks ahead to the changing social and sales/marketing landscape, how to influence the educated buyer and effect change management.
  • Suitable for people who are already running social media activity on behalf of clients or organisations, but that want to understand how social media can be integrated into the wider communications and marketing mix.
  • This course is ideal for business owners who wish to use the power of social media to increase their prospects.
  • This course also is useful for Digital Markers, Personal Assistance, Office Administrators, Office Managers, Marketing Executives, Marketing Assistants, Business Development Managers as well as others involved in Personal Relationship, Event Management, and Business Promotion.

This online training course is comprehensive and designed to cover the key topics listed under the curriculum. This course has been designed for 20 guided learning hours.

You will have unlimited access to your online study platform from the date you purchased the course. The course is self-paced so you decide how fast or slow the training goes. You can complete the course in stages revisiting the training at any time.

Method of Assessment

At the end of the course, learners will also take an online multiple choice question assessment test. This online multiple choice question test is marked automatically so you will receive an instant grade and know whether you have passed the course.

Successful candidates will be awarded a “Diploma in Social Media and Business Strategy”.

  • Learners must be age 16 or over and should have a basic understanding of the English Language, numeracy, literacy, and ICT.

Once you successfully complete the Diploma in Social Media & Business Strategy, you will gain an accredited qualification that will prove your expertise in social media. The certification will give you the opportunity to seek employment in the digital marketing industry. You can further study courses related to the subject to enhance your education. Given below are job titles you can attain, along with the average UK salary per annum according to https://www.payscale.com/

  • Digital Marketing Manager - £32,669 per annum
  • Social Media Manager - £25,732 per annum
  • Marketing Executive - £23,565 per annum
  • Marketing Manager - £33,345 per annum
  • Business Development Manager - £34,321 per annum

Course Curriculum

Getting Started
E Certificate Download Guide 00:00:00
Social Media Marketing -----------
How Facebook Works 00:51:00
Posts that Engage Your Fans 00:30:00
Promotions and Managing Your Facebook 00:30:00
LinkedIn’s Network 00:26:00
Careers with LinkedIn 00:23:00
Your Connections with Others 00:39:00
Start with Twitter 00:28:00
Building the Twitter Network 00:23:00
Tweet 00:10:00
Create an Account 00:23:00
Using Google+ 00:20:00
Google Analytics 00:14:00
Skills Needed for Interesting Video 00:27:00
Manage Your YouTube Account 00:19:00
Create a YouTube Channel 00:19:00
What is Pinterest 00:09:00
Connecting to Social Networks 00:45:00
Using Pin and Widgets 00:38:00
Advanced Social Media Strategies -----------
The Trend of Social Media 00:27:00
Market Analysis 00:15:00
Auditing Social Media 00:25:00
Corporate Culture and Social Media 00:29:00
Creative Commons 00:20:00
The Social Media Policy 00:39:00
Keyword Selection 00:16:00
Content Marketing on Social Media 00:25:00
The Popular Social Media Platforms 03:33:00
Traditional Website Advertising 00:36:00
Social Media Documentation and Schedules 01:00:00
The Community Manager Role 00:25:00
Importance of Voice Consistency 00:29:00
Organizational Customer Service 00:27:00
Social Media Triage 00:39:00
Social Media Analytics 00:26:00
Goal Value 00:42:00
Career of Social Media Strategist 00:20:00
Recommended Books
Recommended Books – Social Media Marketing
Mock Exam
Mock Exam : Diploma in Social Media & Business Strategy 01:00:00
Final Exam
Exam : Diploma in Social Media & Business Strategy 01:00:00

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