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Mastering Google Adwords

4.95( 15 REVIEWS )
599 STUDENTS
Do you wonder how to reach potential customers? Perhaps you need help getting current customers to come back for more? Would you …
  • Do you wonder how to reach potential customers? Perhaps you need help getting current customers to come back for more? Would you like help growing online sales?
  • Who is it for?
  • Method of assessments:
  • Course Description:
  • Course Duration:
  • Entry requirements:
  • Certification:
  • Career Path:

We can take the hassle out of Google Adwords and make it simple. If you need help getting started with Google Adwords, or even if you've had some practice, we've got everything covered. This course is highly versatile. It can be used by small business owners, communications or marketing managers and anyone hoping for a career in digital marketing.If you are aspiring or working in digital marketing, you cannot escape Google AdWords. You must have a sound knowledge of Google AdWords to draw in potential and existing customers. The course in Mastering Google AdWords will teach you why it is important that you appear in Google search results, be found by prospective customers and help your business grow exponentially. This is a step by step guide on becoming an expert at creating Google AdWords campaigns. There are many techniques and tactics that you can apply in your overall marketing strategy, and Google AdWords is right there on top of the list. The course will explore key topics such as pay-per-click advertising, keyword researching, keyword optimisation, advanced advertising techniques and basic concept of Google AdWords.

Learning with Study 365 has many advantages. The course material is delivered straight to you and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand.

This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests, and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months). An effective support service and study materials will build your confidence to secure your qualification.

  • Web marketing and communications managers.
  • Those looking to move into the digital marketing arena.

At the end of the course, learners will take an online multiple choice question assessment test. The online test is marked straightaway, so you will know immediately if you have passed the course.

This online training course is comprehensive and is designed to cover the key topics listed under the curriculum.
You will have 12 Months access to your online study platform from the date you purchased the course. The course is self-paced so you decide how fast or slow the training goes. You can complete the course in stages revisiting the training at any time.
Learners must be age 16 or over and should have a basic understanding of the English language, literacy, numeracy, and ICT
Successful candidates will be awarded a Certificate in Mastering Google Adwords.

Hoping to take on a career in digital marketing? Then this course will be perfect for you. Learn all about creating marketing campaigns and measuring visitors to your site as well as to your social media pages. Develop products based on the demographics of the visitors. A highly useful course in the modern digital environment. A career with bright prospects await you with the completion of this course. According to www.payscale.uk, some of the key job positions along with the average UK salary per annum you can go for after completing this course will be as follows.

  • Web Marketing Officer - £22,920 per annum
  • Digital Communications Officer - £24,471 per annum
  • PPC (Pay-Per-Click) Executive - £18,566 per annum
  • Pay-Per-Click (PPC) Professional - £24,765 per annum

Course Curriculum

Overview of the Google AdWords
Overview of the Google AdWords 00:03:00
Pay-Per-Click Advertising Techniques
Pay-Per-Click Advertising Techniques 00:19:00
Defining your Business Goals
Defining your Business Goals 00:13:00
Stepping into Google Adwords
Stepping into Google Adwords 00:12:00
Keywords Researching Techniques
Keywords Researching Techniques 00:25:00
How to create your First Campaign?
How to create your First Campaign? 00:28:00
How to create your First Advertisements?
How to create your First Advertisements? 00:20:00
How to monitor your advertisement?
How to monitor your advertisement? 00:15:00
Advanced Advertising Techniques
Advanced Advertising Techniques 00:11:00
Understanding Key optimisation Strategies
Understanding Key optimisation Strategies 00:13:00
Fundamentals of Google ADwords
Fundamentals of Google ADwords 00:19:00
Mock Exam
Mock Exam : Mastering Google Adwords 00:40:00
Final Exam
Exam : Mastering Google Adwords 00:40:00

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