- Do you wonder how to reach potential customers? Perhaps you need help getting current customers to come back for more? Would you like help growing online sales?
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We can take the hassle out of Google Adwords and make it simple. If you need help getting started with Google Adwords, or even if you've had some practice, we've got everything covered. This course is highly versatile. It can be used by small business owners, communications or marketing managers and anyone hoping for a career in digital marketing.If you are aspiring or working in digital marketing, you cannot escape Google AdWords. You must have a sound knowledge of Google AdWords to draw in potential and existing customers. The course in Mastering Google AdWords will teach you why it is important that you appear in Google search results, be found by prospective customers and help your business grow exponentially. This is a step by step guide on becoming an expert at creating Google AdWords campaigns. There are many techniques and tactics that you can apply in your overall marketing strategy, and Google AdWords is right there on top of the list. The course will explore key topics such as pay-per-click advertising, keyword researching, keyword optimisation, advanced advertising techniques and basic concept of Google AdWords.
Learning with Study 365 has many advantages. The course material is delivered straight to you and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand.
This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests, and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months). An effective support service and study materials will build your confidence to secure your qualification.
- Web marketing and communications managers.
- Those looking to move into the digital marketing arena.
At the end of the course, learners will take an online multiple choice question assessment test. The online test is marked straightaway, so you will know immediately if you have passed the course.
Hoping to take on a career in digital marketing? Then this course will be perfect for you. Learn all about creating marketing campaigns and measuring visitors to your site as well as to your social media pages. Develop products based on the demographics of the visitors. A highly useful course in the modern digital environment. A career with bright prospects await you with the completion of this course. According to www.payscale.uk, some of the key job positions along with the average UK salary per annum you can go for after completing this course will be as follows.
- Web Marketing Officer - £22,920 per annum
- Digital Communications Officer - £24,471 per annum
- PPC (Pay-Per-Click) Executive - £18,566 per annum
- Pay-Per-Click (PPC) Professional - £24,765 per annum
|Overview of the Google AdWords|
|Overview of the Google AdWords||00:03:00|
|Pay-Per-Click Advertising Techniques|
|Pay-Per-Click Advertising Techniques||00:19:00|
|Defining your Business Goals|
|Defining your Business Goals||00:13:00|
|Stepping into Google Adwords|
|Stepping into Google Adwords||00:12:00|
|Keywords Researching Techniques|
|Keywords Researching Techniques||00:25:00|
|How to create your First Campaign?|
|How to create your First Campaign?||00:28:00|
|How to create your First Advertisements?|
|How to create your First Advertisements?||00:20:00|
|How to monitor your advertisement?|
|How to monitor your advertisement?||00:15:00|
|Advanced Advertising Techniques|
|Advanced Advertising Techniques||00:11:00|
|Understanding Key optimisation Strategies|
|Understanding Key optimisation Strategies||00:13:00|
|Fundamentals of Google ADwords|
|Fundamentals of Google ADwords||00:19:00|
|Mock Exam : Mastering Google Adwords||00:40:00|
|Exam : Mastering Google Adwords||00:40:00|
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