Mastering Google Analytics

4.3( 3 REVIEWS )
Overview Google analytics is the leading tool for modern digital marketers to boost conversions and revenues. It provides detailed analytics …


Google analytics is the leading tool for modern digital marketers to boost conversions and revenues. It provides detailed analytics and data to enhance your analytical decision-making in any organisation. Our Mastering Google Analytics course is specifically designed for marketing professionals and aspiring business owners and students to track their website traffic data and make informed decisions. You will learn to use the power of digital media and assess your objectives.

This Mastering Google Analytics course will allow you to optimise your marketing channels and campaigns to ensure improved return on investment (ROI) and analyse geographical popularity of your website and products. With an in-depth understanding of identifying customers’ segments and visitors’ engagement, you will attract the right customers to your website to boost revenues. Without Google Analytics, companies can hardly achieve visitor engagement and create effective marketing campaigns.

Google Analytics training will empower you to measure the success of your organisation to stand out in the digital realm. Mastering Google Analytics will allow you to understand your audience better and will set you in the right direction to open doors to new jobs.

Why You Should Take This Training at Study365?

Study365 is a leading online provider for several accrediting bodies and provides learners the opportunity to take this exclusive course awarded by Edureka. At Study365, we give our fullest attention to our learners’ needs and ensure they have the necessary information required to proceed with the Course.

Learners who register will be given excellent support, discounts for future purchases and be eligible for a TOTUM Discount card and Student ID card with amazing offers and access to retail stores, the library, cinemas, gym memberships, and their favourite restaurants.

  • Access Duration
  • Who is This Course For?
  • Entry Requirements
  • Certification
  • Awarding Body
  • Method of Assessment
  • Career Path & Progression

The course will be directly delivered to you, and you have 12 months of access to the online learning platform from the date you joined the course.  The course is self-paced and you can complete it in stages, revisiting the lessons at any time.

This course is for anyone looking to build a career as: 

  • Digital Marketers
  • Digital Product Managers
  • Digital Marketing Managers
  • Learners should have basic know-how of English, ICT, and numeracy.
  • A sound educational background is preferable for this course.
  • Basic knowledge of the Internet and browsers is required.

Upon the successful completion of the course, you will be awarded the Mastering Google Analytics Certification by Edureka.

Edureka is fastest-growing online learning platform with a trusted name in the industry. The platform has the highest course completion rate and turns beliefs into realities by ridiculously committing to their students. Edureka collaborates with Study365 and many other educational bodies to provide guaranteed learning and success to global students & professionals.

In order to complete the Course Mastering Google Analytics, learners will have to submit an assignment. The assignment will demonstrate your familiarity with the particular subject and will test your ability to apply it in a real-world scenario.

Mastering Google Analytics course is the one that will drive your career to the next level to become a sought-after decision maker. You can create powerful digital marketing campaigns and take your organisation to new heights by attracting new customers.

Given below are job titles you can compete for, along with the average UK salary per annum according to

  • Digital Marketing Manager - £75,000 (Approximately)
  • Digital Product Manager - £70,000 (Approximately)

Course Curriculum

1: Introduction to Web Analytics
Web Analytics Overview
Web Analytics History
Analytics Products & Categories
Website Categorization
Case Studies
Analysis Techniques
2: Google Analytics - An Overview
Introduction to Google Analytics
Dimensions & Metrics
Setting up Google Analytics
Understanding Account
Properties & View
Users & Permissions in Google Analytics
3: Google Analytics - KPIs & Tools Integration
Sources & Mediums
Digital Marketing
Cost Models
Types of Channels
Integration of Google Analytics
Integration of Webmaster Tools
4: Google Analytics - Audience Reports & Analysis
Audience Reports
Acquisition Reports
Search Options
Regular Expressions
5: Google Analytics - Behavior Analysis
Behavior Reports
Site Content
Site Search
6: Conversions & Ecommerce Analytics
Conversions & Goals
Ecommerce Analytics
Multichannel Funnels
7: Social Media Analytics
Facebook KPIs
Facebook Console & Parameters
Measurement of Campaign Effectiveness
Segmentation Study of the Campaign Performance
8: Mobile App Analytics
Introduction to Mobile Apps Analytics
Measuring & Analysing Important Kpis

Students feedback


Average rating (3)
5 Star
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1 Star
    S M

    Skye Mcdonald

    July 20, 2021
    Very Nice Indeed

    This was a very nice course designed for digital marketing needs.

    A P

    Ali Pearson

    May 09, 2021
    Thanks a Bunch

    Hey Guys, You made me savvy in Google Analytics. Great!

    K C

    Kris Carter

    April 10, 2021
    Made my Base

    I feel I have a solid foundation of Google Analytics after completing this certification.

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