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Overview:

The importance of social media marketing for businesses and organisations is no longer questioned. It has become a worldwide trend which helps businesses and organisations connect with their customers online.

This Certificate in Social Media Marketing course covers the concept and application of social media marketing, equipping you with the skills to plan and implement a successful social media marketing strategy while offering you social media certification.

In brief, this course will teach you how to create a social media strategy to build your business and online marketing campaign. Candidates will be provided with the tools required to build a network and run social media campaigns on Facebook, Twitter, YouTube and other various other platforms.

Learning with Study 365 has many advantages. The course material is delivered straight to you and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand.

This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests, and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months).

What will I learn?

  • Strategy and planning – how to plan your social media activity.
  • Grow your audience – how to increase your social media following.
  • Engagement – ways to encourage engagement with your online audience.
  • Best practice and case studies for Facebook, Twitter, YouTube, Instagram, Pinterest and LinkedIn.
  • Sales – drive sales through your social media traffic.
  • Productivity techniques – free tools and ideas to save you time.
  • Measurement – issues in measuring social media’s value.

Who is it for?

  • This course is ideal for a business owner who wishes to connect the power of social media to increase their prospects.
  • This course also is useful for Digital Markers, Personal Assistance, Office Administrators, Office Managers, Marketing Executives, Marketing Assistants, Business Development Managers as well as others involved in Personal Relationship, Event Management, and Business Promotion.

Course Description:

This online training course is comprehensive and designed to cover the key topics listed under the curriculum. This course has been designed for 8 guided learning hours.

Course Duration:

You will have 12 Months access to your online study platform from the date you purchased the course. The course is self-paced so you decide how fast or slow the training goes. You can complete the course in stages revisiting the training at any time.

Method of Assessment:

At the end of the course, learners will take an online multiple choice question assessment test. The online test is marked straight away, so you will know immediately if you have passed the course.

Certification:

Successful candidates will be awarded a certificate for “Social Media Marketing”.

Entry Requirement:

  • Learners must be age 16 or over and should have a basic understanding of the English Language, numeracy, literacy, and ICT.

Career Path:

This training course will lead you to become a:

  • Digital Marketing Executive
  • Social Media Consultant
  • Marketing Executive
  • Advertising
  • Sales Executive
  • Marketing Manager
  • Business Development Manager

Course Curriculum

Facebook
How Facebook Works 00:51:00
Posts that Engage Your Fans 00:30:00
Promotions and Managing Your Facebook 00:30:00
LinkedIn
LinkedIn’s Network 00:26:00
Careers with LinkedIn 00:23:00
Your Connections with Others 00:39:00
Twitter
Start with Twitter 00:28:00
Building the Twitter Network 00:23:00
Tweet 00:10:00
Google+
Create an Account 00:23:00
Using Google+ 00:20:00
Google Analytics 00:14:00
YouTube
Skills Needed for Interesting Video 00:27:00
Manage Your YouTube Account 00:19:00
Create a YouTube Channel 00:19:00
Pinterest
What is Pinterest 00:09:00
Connecting to Social Networks 00:45:00
Using Pin and Widgets 00:38:00
Recommended Books
Recommended Books – Social Media Marketing 00:00:00
Mock Exam
Mock Exam : Social Media Marketing 00:20:00
Final Exam
Exam : Social Media Marketing 00:20:00

Course Reviews

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  1. learned a lot

    4

    As an online marketer I’ve realised the importance of social media, and wanted to study it in-depth. The Social Media Marketing course from Study 365 has given me so much insight into how social media platforms work, and what it takes to benefit from these platforms in my own business. I recommend this course to digital marketers and small business owners.

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Awarded by iAP

Awarded by iAP

CPD Accredited Partner

CPD Accredited

CPD Membership No: 10582

Study independently accredited and recognised CPD courses. Gain your certification today.

cvAll students enrolled with STUDY365 are entitled to a CV Writing and Interview Skills Pack, which includes CV templates, cover letter guidance, and advice for interviews.
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cvIf you need career support STUDY365 is here for you. We provide excellent career support through our Career Support Service.
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Address: Study365, 406 White Horse Lane, London E1 3FY

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