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The Complete Google Ads Masterclass

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Overview Google Ads is a platform that is used extensively for online advertising purposes by organisations and individuals worldwide. Advertisers …

Overview

Google Ads is a platform that is used extensively for online advertising purposes by organisations and individuals worldwide. Advertisers have to pay a certain amount for their advertisements to be displayed in Google, with which they can generate online traffic, brand awareness and sales for their websites and organisation. This online marketing has taken the modern marketing world by a storm and organisations are investing huge amounts on this advertising method than the more traditional ones. If you are an individual aspiring to get into or make progress in the marketing or related industries, then this course is a must enroll for you.

Designed for both beginners and professionals alike, this course will guide you on how to use the Google Ads Formula Calculator and on how to create your very own Google Ads account to start advertising online. The course will also make provisions to educate you on complementary AdVenture Media Account Audit and the basics of device targeting to further solidify your knowledge on the subject.

The other modules will go onto talk about the basics of keyword research and planning, which are crucial for an individual marketing online, followed by an insight on terminologies such as AdWords Auction, quality score, landing page and many more.

  • Why consider learning at Study 365?
  • Learning outcomes
  • Access Duration
  • Who is this course aimed at?
  • Entry Requirements
  • Method of assessment
  • Certification
  • Awarding body
  • Progression and career path
  • Other benefits

As improvements and advancements are made in technology, online courses are no longer just conventional means of studying at affordable costs. In many aspects, online training offers superiority to traditional learning. There is an effectiveness and convenience that traditional learning cannot provide. The overall convenience and flexibility make it a superior learning method.

Study 365 offers the most convenient path to gain an internationally recognised qualification that will give you the opportunity to put into practice your skill and expertise in an enterprise or corporate environment. You can study at your own pace at Study 365 and you will be provided with all the necessary material, tutorials, qualified course instructor and multiple free resources which include Free CV writing pack, TOTUM Discounted Card, Free career support and course demo to make your learning experience enriching and more rewarding.

  • Learn how to use the Google Ads Formula Calculator
  • Explore the complementary AdVenture Media Account Audit
  • Discover how to create your very own Google Ads account
  • Identify the basics of device targeting
  • Familiarise with the best practices for successful text ads
  • Get into terms with the basics of keyword research and planning
  • Learn about terminologies such as AdWords Auction, quality score, landing page and many more

The course will be directly delivered to you, and you have 12 months access to the online learning platform from the date you joined the course.  The content will be accessible to you 24/7. The course is self-paced and you can complete it in stages, revisiting the lectures at any time.

This course is most suitable for individuals wishing to get into or make some development in the marketing, administrative or related industries.

  • You must be 16 years of age or more
  • You should have a basic understanding of numeracy, English language and ICT
  • At the end of this program, learners will take an online multiple choice question assessment test. This online multiple choice question test is marked automatically, so you will receive an instant grade and know whether you have passed the course.
  • Those who successfully pass this course will be awarded a free e-certificate, and only need to pay £19 for your printed certificate.

Those who successfully complete the exam will be awarded the Certificate in The Complete Google Ads Masterclass

The certificate will be awarded by CPD and iAP. This internationally recognised qualification will make your CV standout and encourage employers to see your motivation at expanding your skills and knowledge in the IT enterprise.

This certificate will help you demonstrate expertise in Google Ads to gain high-paying jobs in the corporate world. You can also use this certificate to expand your education in the area or to make career progression demands from your employer. Listed below are few of the jobs this certificate will help you in, along with the average UK salary per annum according to https://www.payscale.com/career-path-planner,

  • Marketing manager – £35,385 per annum
  • Marketing executive – £26,002 per annum
  • General manager – £39,008 per annum
  • Small business operator - £27,000 per annum
  • Written and designed by the industry’s finest experts with over 15 years of experience
  • Repeat and revise all your lectures and enjoy a personalised learning experience
  • Gain access to quality video tutorials
  • Unlimited 12 months access from anywhere, anytime
  • Save time and money on travel
  • Learn at your convenience and leisure
  • Eligible for a TOTUM discount card
  • Free Career Support Service
  • 25% Discount on personal Statement and covering letter writing service
PLEASE NOTE: We do not provide any software with this course.

Course Curriculum

1: Introduction to Google Ads
1.1 Welcome to Google Ads Masterclass! 00:00:00
1.2 How to Make the Most of This Course, Plus a Sneak Peak of What’s to Come! 00:00:00
1.3 Google Ads Formula Calculator 00:00:00
1.4 What is Google Ads? 00:00:00
1.5 Where do Google Ads Show Up? 00:00:00
1.6 Complimentary AdVenture Media Account Audit (exclusions apply) 00:00:00
2: Creating and Setting Up Our First Google Ads Account
2.1 Creating Your First Google Ads Account 00:00:00
2.2 Understanding the Google Ads Account Hierarchy 00:00:00
2.3 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:00:00
2.4 Understanding Network Settings 00:00:00
2.5 Understanding Location Targeting 00:00:00
2.6 Configuring Location Targeting in Google Ads 00:00:00
2.7 Viewing Location Reports in Google Ads 00:00:00
2.8 Understanding Advanced Location Options 00:00:00
2.9 Setting and Configuring Languages 00:00:00
2.10 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:00:00
2.11 Finding Your Hourly Reports in the Google Ads Interface 00:00:00
2.12 Using Google’s Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:00:00
2.13 Bidding Strategies: Target Search Page Location 00:00:00
2.14 Bidding Strategies: Target ROAS 00:00:00
2.15 Bidding Strategies: Target CPA 00:00:00
2.16 Bidding Strategies: Target Outranking Share 00:00:00
2.17 Bidding Strategies: Maximize Clicks 00:00:00
2.18 Bidding Strategies: Enhanced CPC Bidding 00:00:00
2.19 Bidding Strategies: Manual CPC Bidding 00:00:00
2.20 Campaign Start and End Dates 00:00:00
2.21 Introduction to Dynamic Search Ads! 00:00:00
2.22 Understanding Sitelink Extensions 00:00:00
2.23 Callout Extensions 00:00:00
2.24 Call Extensions 00:00:00
2.25 Structured Snippet Extensions 00:00:00
2.26 App Extensions 00:00:00
2.27 Message Extensions 00:00:00
2.28 Location Extensions 00:00:00
2.29 Promotion Extensions 00:00:00
2.30 Price Extensions 00:00:00
2.31 Understanding Ad Rotation Settings 00:00:00
2.32 The Basics of Ad Scheduling 00:00:00
2.33 Understanding the Basics of Device Targeting 00:00:00
2.34 Understanding Campaign URL Options 00:00:00
3: Structuring Your Ad Groups like A Professional
3.1 Ad Group Structure Basics and Organisation 00:00:00
3.2 Ad Group Structure Ideas 00:00:00
3.3 Creating Our First Ad Group in Google Ads 00:00:00
4: How to Write Killer Ads in Google Ads!
4.1 The Anatomy of Google Text Ads 00:00:00
4.2 Compliance in Google Text Ads 00:00:00
4.3 Requesting a Manual Review of Your Ads and Expediting the Process 00:00:00
4.4 Best Practices for Successful Text Ads 00:00:00
4.5 Real Life Case Ad Copy Case Study: Medical Equipment Company 00:00:00
4.6 The BJ Fogg Behavioral Model 00:00:00
4.7 Creating Our First Ad in Google Ads 00:00:00
5: Setting up Your AdWords Billing
Configuring Your Billing Details in Google Ads 00:00:00
6: Keywords in Depth - The Heartbeat of Your Account
6.1 Keyword Basics: Keywords vs Queries 00:00:00
6.2 The Basics of Keyword Research 00:00:00
6.3 The Basics of Keyword Planning 00:00:00
6.4 The Basics of Keyword Organisation 00:00:00
6.5 Understanding Keyword Match Types 00:00:00
6.6 Keyword Match Types: Broad Match 00:00:00
6.7 Keyword Match Types: Broad Match Modified 00:00:00
6.8 Keyword Match Types: Phrase Match 00:00:00
6.9 Keyword Match Types: Exact Match 00:00:00
6.10 Keyword Match Types: Negative Match 00:00:00
6.11 Using the Search Term Report to Find Negative Keywords Part 1 00:00:00
6.12 Using the Search Term Report to Find Negative Keywords Part 2 00:00:00
6.13 Understanding Negative Keyword Lists 00:00:00
6.14 Traffic Sculpting: Negative Keywords at the Ad Group Level 00:00:00
6.15 Adding Negative Keywords at the Ad Group Level 00:00:00
6.16 Traffic Sculpting Using OPTMYZR 00:00:00
6.17 Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:00:00
6.18 Using Additional Research Tools to Get Negative Keyword Ideas 00:00:00
6.19 Keyword Research: Using the Google Keyword Planner 1 00:00:00
6.20 Keyword Research: Using the Google Keyword Planner 2 00:00:00
6.21 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:00:00
6.22 Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:00:00
6.23 Keyword Planning: Understanding the Buyer Funnel 00:00:00
6.24 Keyword Planning: What Keywords Can Teach Us about Buying Intent 00:00:00
6.25 Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:00:00
6.26 Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:00:00
6.27 Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:00:00
6.28 Keyword Organisation: Getting Keywords into Excel & Understanding Keyword Themes 00:00:00
6.29 Keyword Organisation: Formatting Keywords in Excel 00:00:00
6.30 Keyword Organisation: Using Pivot Tables to Visualise Your Campaign Structure 00:00:00
6.31 Keyword Organisation: Using Mergewords to Generate Keyword Lists 00:00:00
6.32 Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:00:00
7: Account Structure - How to Structure Ad Groups Like A pro
7.1 Account Structure: How to Create a New Ad Group within Your Campaign 00:00:00
7.2 Importing Your Keyword Lists from Excel into Your New Ad Group 00:00:00
7.3 Creating Multiple, Relevant Ads for Your New Ad Groups 00:00:00
7.4 How to Navigate Between Ad Groups, Keywords and Ads withinA Campaign 00:00:00
8: The Incredible Dynamics of the AdWords Auction
8.1 Introduction tothe AdWords Auction 00:00:00
8.2 Understanding Quality Score: Click through Rate and Ad Relevancy 00:00:00
8.3 Understanding Quality Score: Landing Page Quality 00:00:00
8.4 Understanding Ad Rank and How It Is Calculated 00:00:00
8.5 When You Could Ignore Low Quality Scores (and when you can’t!) 00:00:00
8.6 Advanced Techniques: Diagnosing Low Quality Score with Excel Pivot Tables (1/3) 00:00:00
8.7 Advanced Techniques: Diagnosing Low Quality Score with Excel Pivot Tables (2/3) 00:00:00
8.8 Advanced Techniques: Diagnosing Low Quality Score with Excel Pivot Tables (3/3) 00:00:00
9: Expanding and Refining Your Campaigns
9.1 Navigating the AdWords Dashboard 00:00:00
9.2 How to Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:00:00
9.3 Editing the Essential Campaign Settings 00:00:00
9.4 How to Create New Campaigns That Will Improve Your Results 00:00:00
9.5 How to Use Your Website to Make the Best Campaigns Possible 00:00:00
9.6 How to Set Up Powerful Custom Schedules for Your Campaigns 00:00:00
9.7 Understanding Bid Adjustments and Using Them to Enhance Your Custom Schedules 00:00:00
10: Negative Keywords - Your Greatest Ally
10.1 Understanding Negative Keywords In-Depth 00:00:00
10.2 Using Broad, Phrase and Exact Match with Your Negative Keywords 00:00:00
10.3 Adding and Removing Negative Keywords and Negative Keyword Lists 00:00:00
11: Making Your Ads Unstoppable With Multiple Ad Extensions
11.1 Introduction to Ad Extensions 00:00:00
11.2 The Benefits of Using Ad Extensions 00:00:00
11.3 Different Types of Ad Extensions and Best Practices 00:00:00
11.4 Adding Sitelink Extensions 00:00:00
11.5 Configuring Your Sitelink Extensions forthe Best Results 00:00:00
11.6 Adding Callout Extensions and Phone Extensions 00:00:00
12: Remarketing – Your Secret Weapon to Converting Like A Boss
12.1 The 5 Primary Forms of Remarketing 00:00:00
12.2 Realising the Benefits and Importance of Remarketing 00:00:00
12.3 How to Create and Add Your Remarketing Tag 00:00:00
12.4 Creating Your First Remarketing Audience 00:00:00
12.5 Configuring Your Remarketing Campaign Settings 00:00:00
13: Keeping Track Of Profits With Conversion Tracking
13.1 Understanding the Basics of Conversion Tracking 00:00:00
13.2 Exploring the Different Conversion Actions Visitors Take on Your Site 00:00:00
13.3 Setting Up Conversion Tracking For Form Submissions 00:00:00
13.4 Generating and Installing Your Conversion Tracking Tag 00:00:00
13.5 Understanding the Basics of Phone Call Tracking 00:00:00
13.6 Setting Up Phone Call Tracking and Understanding How to Analyse Conversion Data 00:00:00
14: Profitable Bidding Strategies
14.1 Return on Investment (ROI) vs. Return on Ad Spend (ROAS): Important Distinction 00:00:00
14.2 How to Mathematically Calculate ROI and ROAS 00:00:00
14.3 Calculating Max CPC Bids from Your Conversion Rate and Conversion Value 00:00:00
14.4 Calculating Profitable Keyword Bids Based On Revenue per Click 00:00:00
15: Using AdWords Scripts to Enhance Performance and Increase Optimisation Speed
15.1 Introduction To AdWords Scripts – What Are Scripts? 00:00:00
15.2 Bidding To Average Position AdWords Script Part 1 00:00:00
15.3 Bidding To Average Position AdWords Script Part 2 00:00:00
Bonus Material!
Part 1. Understanding Search Queries and What We Learn From Searcher Language 00:00:00
Part 2. Accessing the Search Query Report and Understanding Long Tail Keywords 00:00:00
Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads 00:00:00

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