Strategic marketing is the aspect of an organisation that works towards improving sales and competitive edge within the chosen niche. Professionals in this industry should not just be educated regarding strategic marketing, they should also be equally skilled in attracting and retaining customers, promoting the business within new markets and in bringing up innovative ideas to increase the sales and profits of the organisation.
If you are on the lookout for the perfect opportunity to get into this market, then this Diploma in Strategic Marketing Management – Level 3 might be the one up for it. This course is filled with insightful modules that will intrigue you enough to see strategic marketing from a new point of view. You will get access to learning materials that will explore the concepts of marketing, segmentation, branding, targeting and positioning.
This course will also show you how to use the marketing mix to persuade customers into buying goods and services, how to communicate with the target market using marketing communication tools and techniques and how to use the latest marketing methods to reach more customers.
The course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme. This means that Global Edulink* has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 3 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner.
The course itself has been designed by Global Edulink* to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. ABC Awards & Certa Awards endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met. A review of courses is carried out as part of the endorsement process.*Study365 is an approved reselling partner for ABC Awards courses under Global Edulink
*Regulated qualification refers to those qualifications that are regulated by Ofqual / CCEA / Qualification Wales
- Why consider learning at study 365?
- Learning outcomes
- Access duration
- Who is this course aimed at?
- Entry requirements
- Method of Assessment
- Accredited Body
- Progression and career path
- Other benefits
With so many commitments in our lives, we may not have the time to learn new skills. The beauty of studying online is that you get to find this balance between your education and your daily commitments
Study 365 offers hundreds of online courses to students across the world. Gaining new skills has never been this easy as many of our courses are open to students with little or no qualifications or previous experience. All the courses are up-to-date, relevant, affordable, and will build on existing expertise or give you a jump-start to a new career. The courses are meticulously designed and equals what is offered in a classroom setting. With a solid reputation that has established and made us made us one of the most trusted and reliable online course providers we offer the most convenient path to gain recognised skills and training that will give you the opportunity to put into practice your knowledge and expertise in your chosen career. You can learn at your own pace at Study 365 and you will be provided with all the necessary material, tutorials, qualified course instructor, narrated e-learning modules, interactive quizzes and free resources which include Free CV writing pack, free career support and course demo to make your learning experience enriching and more rewarding.
- Understand the concept of marketing and its importance in the business world
- Explore the marketing role in an organisation
- Delve into marketing topics such as segmentation, branding, targeting and positioning
- Examine how to use the marketing mix to persuade customers into buying goods and services
- Learn how to communicate with the target market using marketing communication tools and techniques
- Get into terms with the latest marketing methods to expand beyond the traditional boundaries
The course will be directly delivered to you, and you have 12 months access to the online learning platform from the date you joined the course. The course is self-paced and you can complete it in stages, revisiting the lectures at any time.
- Individuals aspiring to get into the strategic marketing industry
- Marketing professionals looking to advance in their career
- Anyone interested in learning more about strategic marketing
- Learners should be age 19 or over, and must have a basic understanding of Maths, English, and ICT.
- A recognised qualification at level 2 or above in any discipline.
This online course is assignment-based with learners being assessed upon the submission of a series of assignments. Once you successfully submit the assignments, students will gain an academic certification. The assignments must be submitted to the instructor through the online learning portal. The assignments will be reviewed and evaluated, with feedback provided to the student on how well they have fared.
Please Note: Additionally, £79 is charged for assessment and certificate and you need to pay that when you are submitting your assessments only (It is not required to pay initially when you are registering). This payment can be paid into 04 installments when you are submitting your assessments.
At the end of this course successful learners will receive a Certificate of Achievement from ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).
Accredited body (Accreditation) ABC Awards and Certa Awards have long-established reputations for providing high quality vocational qualifications across a wide range of industries. ABC Awards and Certa Awards combine over 180 years of expertise combined with a responsive, flexible and innovative approach to the needs of our customers.
Renowned for excellent customer service, and quality standards, ABC Awards and Certa Awards also offer regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.
This certificate will equip you with the relevant expertise to stand apart from the others in the job market. You can also use this certificate to expand your education in the area or to make substantial progress in your career. Below given are some of the jobs this certificate will help you land, along with the average UK salary per annum according to https://www.payscale.com/career-path-planner,
- Marketing Manager – (average UK yearly salary: £32,917)
- Business Manager – (average UK yearly salary: £34,267)
- Strategy Manager – (average UK yearly salary: £50,618)
- Marketing Coordinator – (average UK yearly salary: £21,958 )
- Business Development Manager – (average UK yearly salary: £34,116 )
- Written and designed by the industry’s finest expert instructors with over 15 years of experience
- Repeat and rewind all your lectures and enjoy a personalised learning experience
- Unlimited 12 months access from anywhere, anytime
- Save time and money on travel
- Learn at your convenience and leisure
- Eligible for a TOTUM discount card
- Free Career Support Service
- 25% Discount on personal Statement and covering letter writing service
- Free Access to Over 150 courses for 2 days (48 hours)
- Free access to course before you purchase (For selected courses only)
|1: Understand What Marketing is|
|Understand What Marketing is||00:00:00|
|2: Learn Marketing Concept|
|Learn Marketing Concept||00:00:00|
|3: What Products Can be Marketed|
|What Products Can be Marketed||00:00:00|
|Assignment Brief I – Diploma in Strategic Marketing Management Level 3||00:00:00|
|☑ Submit Your Assignment|
|(B) Assignment Submission I – Diploma in Strategic Marketing Management Level 3||00:00:00|
|4: Different Marketing Roles|
|Different Marketing Roles||00:00:00|
|5: What is Segmentation|
|What is Segmentation||00:00:00|
|6: Targeting Segments|
|Assignment Brief II – Diploma in Strategic Marketing Management Level 3||00:00:00|
|☑ Submit Your Assignment|
|(B) Assignment Submission II – Strategic Marketing Management Level 3||00:00:00|
|7: Product Positioning|
|8: Branding Your Product|
|Branding Your Product||00:00:00|
|9: Understand The Marketing Mix|
|Understand The Marketing Mix||00:00:00|
|Assignment Brief III – Diploma in Strategic Marketing Management Level 3||00:00:00|
|☑ Submit Your Assignment|
|(B) Assignment Submission III – Strategic Marketing Management Level 3||00:00:00|
|10: What is Product Management|
|What is Product Management||00:00:00|
|11: Marketing Communications|
|12: Expand Traditional Marketing Boundaries|
|Expand Traditional Marketing Boundaries||00:00:00|
|Assignment Brief IV – Diploma in Strategic Marketing Management Level 3||00:00:00|
|☑ Submit Your Assignment|
|(B) Assignment Submission IV – Strategic Marketing Management Level 3||00:00:00|
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