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Business Cases That Get Results 2019 – Printed Version


By (author) Carrie Marshall

Dimensions: 198x129mm

Publication date: 31 Jan 2019

ISBN: 9781780174556


A business case is a logical, structured argument to bring about business change, aimed at the decision makers in an organisation. A persuasive, well-written business case can win over your readers and get you the all important approval you need. In this book you’ll discover the do’s and don’ts of pitching your ideas through a business case. You’ll learn what the essential components of a business case are, including what key questions you should be answering, how to structure your business case, factors to consider when thinking about benefits and risks, and how best to tackle ROI.


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